All You Need To Know About Progressive Web Applications

Progressive Web Applications are the perfect combination of web and mobile applications. These apps are specially developed by using the latest technologies to deliver to the users, a mobile app experience on the web screen. These progressive web apps are compatible with all the browsers for uninterrupted experience on all the platforms. The prime highlight about the progressive web apps is they have combined features of mobile applications like notifications, push messages, etc., with the combination on web features like search engine indexable URLs, deploying servers, etc. As mentioned, it has mobile app characteristics in it but progressive web apps need not be downloaded through any of the application stores like Google Play and Apple Store. It’s clear that they are web apps but they can also run on your mobile phone. Just launch them your mobile devices like any other apps.

Progressive web apps affect many other platforms, let discuss them

  1. Compatibility

    – Progressive web apps are considered as the most versatile app. They give the users the flawless experience on any of the devices they use. So now users can operate their favorite app on either on smartphones or any browser like Chrome, Mozilla, etc. Responsive design made the users choose progressive web apps over native apps.

 

  1. Speed

    – SEO is a marketing practice done by the majority of the business to rank higher in Google against its competitors. They are certain criteria’s which need to be fulfilled for ranking higher and maintain it. One of the major factors is the Speed in mobile search. Progressive web apps have the lowest time any app can have to load. Also, if the user is offline or has a slow internet connection, these app work. This is due to the cache which is left when the PWA is once run on that device. It reduces the site speed of that webpage as well as loads the page faster.

 

  1. Engagement

    – High loading speed eventually leads to a higher number of engagements on progressive web apps. Get notifications on multiple devices about the trends and news surely attracts the users to get involved in that topic. Due to the high rate of pros for progressive web apps like compatibility, easy navigation, faster loading time it becomes easy for the businesses to achieve their target audience, which is a high conversion rate. Engaging more people on your progressive web apps directly leads to higher ranking on search engines.

 

  1. Search Engine Friendly

    – Progressive web apps satisfy multiple criteria of a search engine, one of them is the URL factor. PWAs have the simplified pattern of the URL structures. Also, as they are compatible with mobile, a no different set of URLs are need to be created for the mobile version. The second important thing is security and secured progressive web apps. It’s the mandatory part to have the HTTPS enabled. This eventually gains the trust of the users for surfing in your web apps.

 

It certain that Progressive Web App is a better performer in terms of speed, compatibility, engagement as well as search engine friendly.

 

5 Tips To Improve The Efficiency Of Your E-Commerce Mobile App

Online sales have seen tremendous growth over the years. From simple online shopping websites like Amazon and Flipkart, to the more recent evolution of e-commerce applications. Seems like everyone is getting on-board. In all the chaos and confusion of new e-commerce app launches every day it is easy to get drowned out by the noise. How do you ensure that your e-commerce app is not only appealing but makes a lot of sales for your brand? We’ve put together a list of tips to help improve the efficiency of your mobile app.

How To Improve Your Mobile App Conversion Rate
While mobile apps have evolved over the years their basic guiding principles for development remain constant. If you follow the guidelines as described in this post it almost guarantees you a successful e-commerce mobile application. Here is how to improve your e-commerce app.

1. Focus On The User Experience
The most important aspect of any mobile application is the experience the user has with it. First impressions count for a lot. The easier the user finds to use the e-commerce app the more likely he is to buy from it. No complicated interface to make movement within an app and exploring it a nightmare. The user interface of your mobile application should be clean and easily navigable. Pay attention to menus, buttons, and any clickable item. Make sure they are the right size and shape for all users to click comfortably.

Important elements like add to cart, buy button, and proceed to payment button should all be placed in the thumb zone. A thumb zone is an area on the phone screen where your thumb on either hand can reach comfortably without having to stretch.

2. Easy Log-In and Check-Out Process
I think you’ll agree that as a user you absolutely hate a complicated sign-up process to new websites. So much so that if it isn’t too important than you will abandon it mid-way. The same goes for any e-commerce application. If you give your customer too much time to think then they’ll eventually find a reason to not spend that money, or not spend it on your applications. That isn’t something you want to happen. Use social sign-in as a quick way to create user accounts to your app.

Similarly, if your check-out process is complex, you’re just giving your prospective customers time for doubts about their purchase. You want them to finish this part of their buying journey as quickly.

3. Consistency Is Key
An important element of the user experience is consistency. It is so important in fact; it needed a whole other section to talk about it. Consistency in your fonts, colors, design schemes is obviously not to be tampered with. However, also focus on the consistency in your image sizes, product descriptions, and prices. All the information mentioned in your app should be 100% accurate at all times.

4. Faster Loading Speeds
As with most websites, e-commerce applications that load quickly and display the products accurately are the ones customers would prefer to shop on. You should upload only optimum images on the site without compromising on the quality of the same.

If a product page takes over 4 or 5 seconds to load chances are your customer will quit his shopping or switch to another app that provides a similar service. Testing a prospective customer’s patience is a sure-fire way to lose one.

5. Pay Attention To The Three Tap Rule
The best apps have a UI & UX design such that their customers can get from the top category to the actual product they would like to buy in three taps. The common and effective method is to have the category > subcategory > product. It makes sense to link to alternative products or similar products in a section below.

If you’re finding it hard to adhere to the three tap rule, you should at least ensure that the search bar on your app consistently provides quick, relevant, and accurate results. That way instead of combing through your product choices the customer can move to exactly what they are looking for.

Conclusion
Building an e-commerce application that sells well and keeps your customers coming back for more may seem easy but is more complex than you can imagine. Using these tips to build an effective e-commerce mobile app is the first step. Your next step would be to hire a mobile app development company that can make the best use of these tips. If you’re looking for a professional mobile app development company that works within an affordable price range, please get in touch today!