Mobile Ads Optimization Strategies

Advertising is no more a limited or bounded platform for any of the sources. It has just extended its boundaries, more than expected in the last decade. Advertising has its roots starting from newspaper ads column to search engine ads and the latest one mobile application ads. Online advertising is the most diverse part which depends upon the requirements and platforms used them for. And the main motto of the diversity is to reach the right users and convert them as the customers. Smartphones have the largest share in mobile advertising as it made life much easier in terms of personal and professional ways both. Currently, the most trending platform for advertising is mobile ads. Surely this is due to the higher number of users around the globe.

According to the survey, approximately 70% of the advertising lose revenue due to not targeting their perfect audience. This happens due to lack of knowledge about the behavioral data which they have and not using it in the right ways. The click rate of the ads from any campaign is only 0.1% which means the only ad is clicked by the user among the thousand ads. To avoid such a situation, certain strategies need to be followed to gain maximum profit in minimal budget.

Right Audience

– Audience depends on multiple factors like location, proper age groups, surfing timing of the users, etc. Selecting the wrong audience can make big losses even though paying higher amounts to the advertisers.

Display Frequency

– Give your ads a moderate frequency. This will not irritate the users by continuously viewing one ad nor search or waiting for it to display again. Setting proper frequency gives a visible difference in results.

Clear Message

– Sometimes while making the ads banner advertising to make it too creative and ignore the motive. Due to this user actually gets confused about what exactly the ad is about. This certainly a situation where the user does not click on the ad. Keep the message about the product or service crystal clear.

Images

– Images speak more than words; this proverb applies even in the advertising. Adding images in the ads attract the user more as compared to the non-image ads. Just remember to add the proper size images to fit for the banners.

Landing Page

– Only creating attractive ads is not enough if you don’t have a proper landing page. Also, the landing has to be mobile-friendly for easy navigation of the users on the website or app after clicking on the ads.

Video Ads

– This is the most trending form of the presentation of the ad. According to the survey, 30 seconds video has the most response as compared to 15 seconds and 45 seconds video ads. There are certain ads which run in between the video, they again have the highest view time.

Ad Extensions

– Ad extension gives the added advantage to drive the traffic. Using a proper extension like know more, call us, etc. can generate more conversions. Also, some ad has the types as call campaign-specific designed.

 

Optimizing the ads campaigns is very important on a regular basis to maintain the quality and eventually increase the conversion. To get the best out of budget hire the professional to create and maintain the ads account, like CodePlateau Technology.

Top 5 Android Libraries in 2019

Android Library is a collection of all the source codes, files, format, etc. which are required to develop or build any mobile application. These are a number of libraries which are available for any developers on Android Studio. Depending upon the necessity and requirements they are being used. As these libraries are a set of codes, they are crawled or get by specifying commands from specific types and variants.

There are a few latest and updated libraries mentioned below:

  1. Retrofit

    – Its reviewed as the most useful Android library by many of the mobile app developers. This is due to the main feature which is converting the HTTP API into the Java interface. As this interface makes the code much simple and cleaner than before.

 

  1. Moshi

    – There was a well-known library called GSON which is similar to Moshi but in a much more advanced way. It can also be called the next level of GSON library used for API responses. The major feature of Moshi Android Library is that its compatible with Kotlin language for integration. And also, much light weighted than the previous version. This gives the code simpler way to integrate it.

 

  1. Chuck

    – In simple words, Chuck is known as an HTTP inspector. It performs the activity as its name ‘Inspector’. Its mainly used to inspect or get detailed information on any Android app. This information includes all the HTTP requests and responses inside the mobile application. Also, the database provides details of each and every request or response. Advantages of Chuck is that, its just a single line code with multiple functionalities, exportable file, notification on new request.

 

  1. Room

    – Room database is commonly known as Room Persistence Library. Which is known for its lighter version of SQL database? It has all the power of integration with a lesser compiling time. By using Room database, it decreases the boilerplate codes resulting in reducing compiling time while the process or using the mobile application. Also, it is compatible and gets integrated with many different components.

 

  1. Dagger 2

    – According to Dagger Team “Dagger is a fully static, compile-time dependency injection framework for both Java and Android. It is an adaptation of an earlier version created by Square and now maintained by Google.” Dagger 2 is used and is advisable to use by every mobile app developer because of its convenience. The minimal the efforts when the functionality of the application needs to be changed overall. It works in such a way, that only required part of the app is changed particularly without disturbing the rest.

 

These are only a few of the libraries from the never-ending list. While developing the Mobile Application always choose the professional as they are well versed with the usage of Android libraries for developing your mobile app.

Best Payment Gateways for Mobile Apps of 2019

Payment gateway is one of its kind technologies, whose development had brought not less a revolution in this world of online. These payment gateways have actually opened gates for secure payments and transactions via online. Due to digitalization most of the users prefer doing an online transaction. That means to run a successful business, secure and simplified payment gateways is a mandatory thing. But choosing the best and affordable payment gateway is a big task. So, let’s discuss 10 best payments gateways depending upon the various factors.

Payment Gateways for Mobile Apps

  1. JUSPAY – It’s one of the most preferred payment gateways in India. The big brands like Amazon, Airtel, MakeMyTrip, BookMyShow, Grofers, and many others are currently using JUSPAY as their payment gateways. Its unique feature is the single click bank OTP processing feature, which enables users to add the OTP in 1 click.

 

  1. 2Checkout – 2Checkout is counted among the best all-in-one monetization platform. It’s used by multiple national companies for expanding their business and managing the revenue more effectively. It is currently securing its payments for more than 14,000+ global online business. They are well known for their 24X7 customer support in all the languages around the globe.

 

  1. CCAvenue – CCAvenue has 200+payment options like credit cards, internet banking, debit cards, EMI etc. It offers countries wise payment option in their own currencies respectively. The integration of the CCAvenue payment gateway is simple and it gives full customization option. The display page for the users is full responsive i.e. compatible to any device.

 

  1. Instamojo – It has multi-channel Payment Gateway for India – SMS, Email, WhatsApp, Facebook, Website & more. It also consists of a long list of accepting payment from debit cards to credit cards, from net banking to wallets and UPI. Depending upon the requirements Instamojo provides mojocommerce, mojoxpress, and mojocapital.

 

  1. PayPal – PayPal offers both personal and business account depending upon the needs. With PayPal business account you can send as well accept the payments locally and internationally both. The integration requires a short span of time ranging from 1-2 working days. Currently, PayPal is only charging the transaction fee which varies upon location and transactions.

 

  1. Amazon Pay  – Amazon is among the trusted brand around the globe for its quality and easy refund policy. Amazon Pay being a payment gateway give much more advantages than Amazon. Just customers need to book their products and services, log in to Amazon account and checkout within minimal steps.

 

  1. PayU Money – PayU Money provides the fastest activation process with minimal documentation. Just link your account with the PayU Money, for easy refund and funds settlements easily. They have multiple payment options like credit and debit cards, wallets, UPI. PayU Money is compatible with both Android and iPhone mobile apps.

 

  1. Stripe – Stripe is another payment gateway used worldwide. It can be used for both personal and business online payment transactions. Stripe is used by multiple organization, companies, e-commerce platform, etc. The specialty about Stripe is that it provides fraud prevention, during the online payment due to its updated API version provided by the company.

 

  1. Paytm – Paytm is India’s largest and trusted online payment platform. This is used by locals as well as business. Paytm provide all modes of payment like credit & debit cards, net banking, etc. Paytm supports anti-fraud technology for secure payments. They also have instant refunds and settlement records.

 

  1. Citrus – Citrus payment gateway provides online transaction at both personal and business level. Just need to connect your bank account with the Citrus. This allows transferring money from one person’s bank account directly to other bank accounts. They provide a virtual private address to each user. This allows transferring money at lightning speed.

 

These listed payment gateways are secured enough for online payments also used worldwide by the people for personal & business purposes. Choose the correct payment gateway for your mobile applications depending upon the requirements. And for any Mobile Application development queries or consultation contact us today.

Is Your Mobile App User Friendly?

There are millions and millions of mobile applications developed to date and are still continuing. According to the statistics, 194 billion app downloads in 2018, up from 178 billion in 2017 which was the greatest hike in a year’s time. Also, most of the people are addicted to the social media platform. Global average daily social media app usage stands at 2 hours 16 minutes. This is due to multiple apps options for a single objective.

 

The numbers of users are huge and surely will be increasing with time. But an increasing number does not help in any major things. As mentioned previously there is a variety of option for every individual. These options have created a lot of competition for the mobile app developer. To withstand in the race of maximum and satisfied users for their mobile apps. Consumers stick to any one mobile application by multiple reasons like its long product list, offers, and cashback, premium member advantages, hobbies, essential tools, social media, etc. This is only one side of the coin option; the other side gives a major impact on the users. Let’s discuss the other side in detail.

 

  1. Simple Navigation

    For any user, it has become a preference that the app should be easily operable. There shouldn’t be any hurdle while operating it. Also, the flow needs to be constant without any breakage. User should reach to the goal of booking a product, appointment, etc. without driving them to other pages unnecessarily.

 

  1. Flawless Performance

    In any app sometimes there are technical issues which arise. This issue tends the user to leave the app and opt for another option to complete its requirements. It’s very important to keep a continuous track of the app for any technical issues and errors, for constant users.

 

  1. Sharing Options

    For buying any product nowadays people share with their friends to get opinions and the number is increasing. If a user has this option within the app, it becomes an added advantage for them. Adding social media as a sharing option not only increase a greater number of consumers but also give presence on social media.

 

  1. Customer Care

    Having customer care on the fingertips on the mobile app gives easy access for the users to resolve their queries. Users getting instant response for their issue become the returning users for that app. Online chatting is the best option that can be provided by the mobile app owner.

 

  1. Ads Free

    Having multiple and continuous ads for revenue purpose can actually sometimes hurt your revenue. With ads, users get irritated and tend to leave the application. Try having a ads free mobile app for a larger number of users on to it.

 

  1. Feedback

    Having the feedback section might not be in the mandatory checklist. But having this option gives free advice, suggestion, and issues to the app owner. People nowadays, prefer to mention both positive and negative things. Having the feedback section will bridge the gap between you and the user and can have direct connectivity.

 

Listed above are important and simple points to be added into the checklist for user-friendly mobile application. CodePlateau Technology is a well known Mobile App development company in Pune. The mobile apps developed by their expert team fits into all the standard criteria’s.

5 Web Design Mistakes Your Business Needs To Avoid

As a web design and development company in Pune, we do a lot of work designing our client’s websites. Surprisingly though, we also spend a lot of time re-designing old websites and giving them a fresh look. Another reason we get so many website re-design requests is because of the relatively common web design mistakes that are previously committed. In today’s topic, we’re going to talk about the 5 most common web design mistakes most companies make that should be avoided at all costs.

Common Web Design Mistakes To Avoid

1. Not optimizing your website for mobile

One of the top cardinal sins of web design since 2016 is not having your website optimized for the smaller screens. Since 2016 Google has been focusing more and more on a better mobile-first experience and for good reason. People spend so much of their time on their phone that it only makes sense that your business should be represented well on the phone as well. People don’t take that into consideration while designing the website. They design the website to look unnecessarily flashy, too heavy with a lot of graphics and photos, but all that leads to is a heavy website that takes too long too long both on mobile and desktops and that the users don’t enjoy looking at.

2. Not optimizing your website for SEO

Now you may be wondering how Web Design affects your website SEO. Well if you read the previous point carefully you’ll notice how speed is a factor in both web design and SEO. Now a faster loading website won’t necessarily give you a higher ranking, but a slow website will definitely be penalized compared to its faster competitors. Web design plays a role in SEO also because if your site is designed well, your customers will love to visit it and spend more time on it. The more time they spend the better signals they send Google and the higher your rankings will progress.

3. Simplify the Layout

Another common error that most web design companies in Pune tend to make it that they make the layout of a website, web page too complicated and complex to show the effort they’ve put into the design. We at CodePlateau believe that the hardest design is a simple one where a lot of different elements work together seamlessly. Of course, clients tastes might differ from time to time but in most circumstances, we would definitely recommend something clean and simple.

4. Use Clear Communication

Within the first 10 seconds or less of having your customer visit your site, he should be able to tell what business you’re in. Even if he has never heard of your business ever before, the communication on your website should be crystal clear. While we’re on the subject of communication, we also need to talk about the typography you will be used as part of your web design aesthetics. Using clear easy to read fonts will go a long way in helping your content consumers enjoy their time on your site.

5. Not using Social Media Icons

People love sharing what they love and you as a business owner should provide your customers with every opportunity to share your website or your blogs with them. You can do this by adding your businesses social links in the footer on your website while also providing sharing options across the blogs and other content you may have. The more viral your content, the more exposure for your business.

Conclusion

It’s easy to summarize how to avoid making web design mistakes by always remembering one mantra for web design. When designing a website, always have the customer in your mind before anything else, design only for him and you’ll go a long way to make your business successfully online. If you need help with your company website, get in touch with the professionals.