Top 5 Mobile App Development Companies in Pune

We’re almost into 2020, and the rapid pace of tech progression is astounding. Companies are looking for extraordinary solutions to bring their solutions to reality. Businesses are looking to improve their productivity and create multiple mediums of ensuring their brand recognition. One of the top ways of doing so is to be available on mobile which is high on the priority list for Google as well.

An affordable way of doing this is to invest in a good mobile application developed by one of the top mobile application development companies in India. Pune is fast becoming the hub of technology in India so we’re going to focus on the top mobile app development companies in Pune for this list.

Top Mobile App Development Companies in Pune

CodePlateau Technologies

Any list of the top app development companies in Pune would be incomplete without mentioning CodePlateau. With a strong work ethic and high professional standing, CodePlateau is one of the top recommended app development companies in India. THey’re listed on the top of the list due to their high work ethic, and the number of recommendations they receive in a year. If you look at their portfolio you’ll also see how much of their business is based on repeat business which easily tells you about the high level of customer satisfaction and engagement.

Their portfolio consists of numerous applications builts across a variety of industries for customers from all over the world. Not only do they possess expertise in app development, but they are highly sought after for their skills in UI and UX design as well. If you’re looking for the best of the best in mobile app development companies in Pune, you have to get in touch with CodePlateau Technologies.

CueLogic

While their forte lies in mobile app development for start-ups they also focus heavily on their skills in digital advertising, web development and more. They also focus on multiple industries such as healthcare, travel, entertainment, etc.

mPlusSoft

mPlussoft has the advantage of rising to the top mobile app development ranks because of its wide network of offices. They’re able to service clients from all over the world with their top mobile app development services. They rank at high on the list of client servicing and the company ethos established by their founders.

RedBytes Software

RedBytes is primarily known for providing a wonderful user experience for its clients through the apps they develop. They’ve fine-tuned the customer experience and are able to bring their ideas out to the real world through their applications. If there is anything negative that can be said about their services is the price which seems to be slightly on the higher end of the spectrum. But with over 300 apps on the PlayStore and iOS, they must be doing something right to please their clients.

OM Software

OM Software is partners with both Microsoft and Google so their credentials are not something to be taken lightly. They have been developing apps for well over a decade and the rich experience is very apparent in the work they do for their clients. A large credit to their success has to be the talented employees that work there and provide the impetus for the company to grow and succeed.

Conclusion

CodePlateau Technologies is the best mobile app development company in Pune by a long mile. Apart from mobile app development, the company has a whole host of services in the web domain that you can avail such as Web Design and Development, Digital Marketing, UI and UX design and more. If you’re looking for a partner that can help scale your business to new heights, then you should definitely get in touch with the team at CodePlateau.

Basics of LinkedIn Marketing Strategies for B2B

LinkedIn has always been the favorite social media for the business to business platform. It’s known worldwide and by every marketer and business person that LinkedIn is the best option to generate leads for any business type. It’s not limited to B2B and for lead generation only, it also helps B2C business type for their brand awareness through it. Even after knowing the advantages of LinkedIn it becomes difficult or has no clue how to enter into this goldmine. Also what things or strategies to use which will help their business types to grow. So in this blog, we will discuss the tips and tricks which surely help to generate leads and spread awareness for the business.

1. Banner Image

– This is the first thing that is visible to the user when they land to your LinkedIn page. Have the image which is attractive and mentions the motive of your business easily. The banner image plays an important role, as it decides whether the user stays on the profile or not. A simple and attractive image is preferred then complex and hard to understand images.

2. Showcase Page

– This page feature is given by LinkedIn with some specific purpose. People can find all the required information about the company on that page. So, it’s important to update all the information and complete the profile on both the Company profile as well as the Showcase page.

3. Sharing is Engaging

– if you are growing its essential to showcase it. Sharing the content will keep the people engaged in your company or business. Now updated company page or showcase page will give an impression of non-activity to the new as well as old users. The more the content is shared more the user tends to like, share the content with others.

4. Sharing Content

– Sharing the content is fine, but what content is the main question which arises. On LinkedIn avoid sharing the personal content, instead opt for the professional shareable. This can be the blogs, webinars, seminars, events, etc. which will create interest in the users to engage with. You can also add the links of the website in the blogs and article which are shared on LinkedIn.

5. Engage Personally

– There are times when people interact with the company page in the form of messaging for any queries or suggestions. Try to interact with them and answer them. This created the bond between the individual and the company in a personal way. This is certainly a time taking process but the outcome is not going to disappoint.

6. Join Groups

– LinkedIn groups can give you a lot of benefits than anyone can think of if utilized properly. Groups are not created for any marketing purpose; this is missed by many marketers. Use the groups on a personal level to share and gain information and valuable tips to generate leads. Once you become an expert you can opt to create your own group.

This tip will surely help to generate the leads for the B2B business. And for an expert solution in social media, CodePlateau Technology is the most recommended name.

Tips To Improve Local SEO

There are many questions raised by most of when it comes to local SEO. As we are growing and connecting the people around the world, there comes up the question of local business. The current situation is like, its good to be globally recognized but local presence simultaneously holds the same importance even today.
Ranking local will not only be the stepping stones of your business but it also gives you a steady place between your competitor in the locals. Also due to Google’s trending keyword “near me” has changed the whole picture of the local business in the search engines. We will discuss the simple and impactful to your local business in terms of search engine optimization and branding.

1. Get Listing to Google Business

– For anything, people prefer search engines for any queries regarding anything. So it becomes important for every business to get their work online. Google provides business listing which provided the information in a well-defined way to the customers.

2. Google Maps

– Add the Google maps into your website which redirects to the maps app once clicked on the map. This gives the convenience to the user not searching for the address separately on the maps.

3. Multi-Location

– There are situations where your business has widespread along with multiple locations. Instead of targeting all the locations under on website try separating them. This will create the uniqueness of different locations and also help to rank well in those specific areas.

4. Optimize Business Profile

– Try to complete your business profile as much as possible. This will help new users to know about the services and products which are offered. Optimizing the profiles on regular intervals will help the user to keep updated about offers and deals too.

5. Google Virtual Tour

– Virtual tours attract users more towards the business. As it allows people to view your shops, restaurants, gallery, etc. in the actual way they are instead of imaging them.

6. Mobile Optimized Sites

– According to stats “Nearly 80% of internet usage is expected to have been mobile in 2018”. Mobile optimized websites load faster and are also responsive which fits in any device size.

7. Social Media

– For local business social media plays a vital role. Via social media, users can be updated on the current discounts, offers, deals, announcements, etc. Also, people react to the services and products through social media, where it can be utilized as organic marketing.

8. Local Listing

– Get listed in the local listing websites for that specific area and location. This will help the brand to grow locally and also increase the number of backlinks.

9. High-Quality Links

– Build and generate the high quality of the backlinks to the website. This will help the site to rank high on the search engines. Make sure that the generated links should be relevant and from high authority websites.

10. Customer Reviews

– Reviews from the customer play the most important role in the local business in terms of SEO. Types of reviews affect the ranking in the search engines, more positive review, users prefer going for those products or services rather than large negative reviews.

11. Reputation Management

– There are certain times when a business faces some difficulties and gain negative reviews. That time it becomes important to manage the reputation of the site. This is the time when reputation becomes mandatory.

Promote Your Blog Via Twitter

Twitter is among the social media platforms which have started the trend of hashtags and people went crazy for that. Even today to know the latest trends in any of the field people prefer choosing Twitter. According to the survey, Twitter has 18 quintillions of user account active in 2019. This is a huge amount of audience for anyone to promote and showcase their work in front of. There is certain thing that needs to be taken care of before creating a tweet to get the most of it.

Here are tips to enhance your tweets to users.

1. Attractive Images

– Images are the most attractive things which catch the eye of any user during scrolling. Let your images speak up about the tweets, this also needs to be relevant to the topic. Interactive images have the most likes and shares rather than a simple image.

2. Retweet

– Retweets are considered to be the positive factor which you get for your tweets. There are two ways of getting retweets, one is the content should be sharable or other is you can also for the retweet by adding ‘RT’ at the end.

3. Blog Link

– If you are promoting your blog on twitter it certain to add the link within in the tweet or on the images which are added. This is basically a call to action button to the users which will drive them to the website. You can also link your bio section as an alternative.

4. Short Content

– It is the common tendency of the people that they don’t read long content and just it out. This also applies to the tweets on twitter. Avoid using long content in a single as well as multiple tweets with the same topic. Have short and simple content which clears its to motive in a single glance.

5. Proper Hashtags

– Twitter is all about the hashtags. Proper and trending hashtags can even go viral around social media. Include the relevant and trending hashtags in the tweet to give more visibility to every tweet. This is one of the important and useful tricks to engage customers.

6. Mysterious Content

– This technique is followed by many of the people around to get more visibility and increase their CTR. In this type, people get tempted to the mysterious content and click on the link provided. This trick needs to used carefully or else this may increase the bounce rate of the website.

7. Fun Facts

– Always promoting the company or the same products make irritate people and lead to unfollowing the page. Adding some fun facts, interactive content, etc. attracts the people and maintain the interest in the page.

8. Mention

– Within the tweets mention the people, company or business using ‘@’ symbol before the name. This will help the user to directly visit the people or company which you are talking regarding. This also helps to increase the visibility of that particular twitter account.

These are just a few tricks that will surely help to grow to blog via twitter that in an organic way. These tips are shared by experts in CodePlateau Technology, which is a well-known company for its Digital Marketing services.

Basics of LinkedIn Marketing Strategies for B2B

LinkedIn has always been the favorite social media for the business to business platform. It’s known worldwide and by every marketer and business person that LinkedIn Marketing is the best option to generate leads for any business type. It’s not limited to B2B and for lead generation only, it also helps B2C business type for their brand awareness through it. Even after knowing the advantages of LinkedIn it becomes difficult or has no clue how to enter into this goldmine. Also what things or strategies to use which will help their business types to grow. So in this blog, we will discuss the tips and tricks which surely help to generate leads and spread awareness for the business.

1. Banner Image

– This is the first thing that is visible to the user when they land to your LinkedIn page. Have the image which is attractive and mentions the motive of your business easily. The banner image plays an important role, as it decides whether the user stays on the profile or not. A simple and attractive image is preferred then complex and hard to understand images.

2. Showcase Page

– This page feature is given by LinkedIn with some specific purpose. People can find all the required information about the company on that page. So, it’s important to update all the information and complete the profile on both the Company profile as well as the Showcase page.

3. Sharing is Engaging

– if you are growing its essential to showcase it. Sharing the content will keep the people engaged in your company or business. Non updated company page or showcase page will give an impression of non-activity to the new as well as old users. The more the content is shared more the user tends to like, share the content with others.

4. Sharing Content

– Sharing the content is fine, but what content is the main question which arises. On LinkedIn avoid sharing the personal content, instead opt for the professional shareable. This can be the blogs, webinars, seminars, events, etc. which will create interest in the users to engage with. You can also add the links of the website in the blogs and article which are shared on LinkedIn.

5. Engage Personally

– There are times when people interact with the company page in the form of messaging for any queries or suggestions. Try to interact with them and answer them. This created the bond between the individual and the company in a personal way. This is certainly a time taking process but the outcome is not going to disappoint.

6. Join Groups

– LinkedIn groups can give you a lot of benefits than anyone can think of if utilized properly. Groups are not created for any marketing purpose; this is missed by many marketers. Use the groups on a personal level to share and gain information and valuable tips to generate leads. Once you become an expert you can opt to create your own group.

This tip will surely help to generate the leads for the B2B business. And for an expert solution in social media marketing, CodePlateau Technology is the most recommended name.

10 Tips To Improve Your Websites User Experience

A website is a face to any business in this digitalized world. For any customer, website is the first and easiest way to collect more information about the business. On the other side for any business, a chance to impress the users in a single glance. This first impression on any user is very important, as upon it the decision of converting a user into a customer is dependent. Nowadays, mobile has become the most and commonly used device by any user. Due to this even businessman are investing more in improving the user experience. So, they can extend their customers list from the new users browsing their website through any device.

Below are the tips to enhance the user experience for the website

1. Above the Fold – Keep all the important content above the fold of the page. Not keeping the important content would misguide the user and have greater chances to leave the website. Let people understand what you want to showcase within the first view of the website.

2. White Space

– It is the blank space given at the sides of the website. This has a lot of importance in terms of designing perspective. This white space gives the viewer an open space to think and also gives a good effect on the elements. Too much content and elements can confuse the user and indirectly forced to leave the site.

3. Loading Speed

– People get a variety of options to their single search that’s why the waiting tending for any site to load is very less. According to the statistics, having a loading time anywhere between 2.4 to 3 seconds on mobile and desktop is ideal. Beyond that time, you start to lose your conversation rate.

4. Maintaining a Flow

– For instance, if your ultimate goal is to get contact details from the users visiting a website, then maintain proper flow. This flow should be simple enough and understandable easily by any non-technical person too. Don’t distract the user in between the flow buy showing them different other offers or products.

5. Responsive

– Users are not limited to any particular nowadays. For greater number of conversions make your website fit to all the screen sizes and resolutions. Making it compatible lets the users navigate, browse and get the required information from any device.

6. Call to Action

– In some of the cases, users struggle a lot to connect the business services. This led to the loss of conversation due to a simple designing flaw of not highlighting the call to action button. Make this button bold and clear enough to get the attention of the users.

7. Use Images

– Let your images speak out the motive than by words. Users avoid long and plain text and prefer the images. This also helps the longer engagement of the user when images are used in the site.

8. Social Sharing

– Content or images are more frequently share by the users on their social media platforms. Don’t miss this opportunity of free marketing for your brand. Just add the social media sharing buttons on the site and keep a track to count the sharing.

9. Contact Details

– Let your contact details be easily visible to the users while they are totally satisfied with all the information and want to get connected with you. Update the details on a regular basis so you don’t miss out your customers anymore.

10. Design for Users

– Last but certainly not the least important point is to design with a perspective of the user. When you design according to your choice you might lose a larger quantity of the users from converting them to the customers.

These are the important and most useful tips a designer shouldn’t miss out while creating a website. And for all the professional designing and development services, CodePlateau Technology is one of the recognized companies in Pune.

5 Mistakes to Avoid While Designing a Website

Website Designing is the most crucial part of the overall process of website development. During this process, the main perspective is to take care of the users and its overall effortless experience throughout the website. The main goal for any website designer is to lock up the user into the website and convert them to the customer. Also, from the designers’ point of view, it is also mandatory to fulfill the client’s expectations and also maintain the standards of the industry. This can be too much complicated in certain cases and end up losing users and revenue simultaneously.

Let’s take a look at the mistakes which need to be avoided during website designing.

1. Website Speed

– The website speed has become the most important factor for any site to sustain in the competition as well in to maintain its higher position in the search engines. Due to the availability of high speed of internet, people have lost their level of patience. Users can’t wait for more than 3 seconds to load the site. So, to generate the traffic and convert them into conversions it’s really important to maintain the quick loading speed of the website.

2. Navigation Bar

– Sometimes to make things stand out or to try out innovative ideas, designing may go wrong have negative effects instead of positive. That doesn’t mean trying new things should not be an option. Try to maintain the standards of every element. Like for navigation bars are placed ideally on the top or at the most right side. Placing them totally in a new place or making it invisible or hidden bars misguide the users. Elements which let the user struggle has comparatively fewer conversions.

3. Spacing

– If ever want to know the importance of the white or blank space ask any website designer. Blank or white space gives the room to the user to think and properly understand the site information. Also, this does not distract the user and concentrate only on one thing. Its always advisable to give the white spacing on the website on both sides.

4. Grammatical Mistakes

– Spelling mistakes can be counted into a minor one but the effect is major on the site. Website losses its credibility and the trust of the users due to grammatical spelling mistakes. Content is counted into the first impression and when it is bad, the user never returns to the website ever. This can cost you a huge amount when the users don’t return to your website.

5. Mobile-Friendly

– According to the statistics, 51.65% of the users were operating mobile devices for searching the queries. So if you want to get a number of traffic and the conversions you must have a mobile-friendly website.

We hope these tips would be useful while designing the website which could increase the revenue and the popularity of the site.

Design A Trustworthy E-commerce Website

An e-commerce website is said to good enough when any user lands on the site and complete the process of payment without any struggle. It’s a common scenario with the e-commerce website that the advertising is done well enough to attract and drive the audience to the website. But poor user experience or loss of professionalism, ruin all the efforts of the advertising. For any e-commerce website, there is no specific format or pattern which needs to be followed by everyone. But certainly, there are few elements which are mandatory to include within the website.

Follow the below tips which would help to improve the user experience of the e-commerce website.

  1. Think Like User – For any e-commerce website its important to think like a new user who had landed on the website first time ever. Keep all the navigations and products simple and easy to use. Let the offers and deals be highlighted on the first look or on the banners, so users don’t miss out and also attract them.

 

  1. Search Option – eCommerce website is huge collection of products which might be difficult for any user to find any specific product. Having the search bar on the site becomes the lifesaver for such customers. Also, it saves a lot of time and efforts user due to which its also in the preferred e-commerce website.

 

  1. Simple Design – Simple Design is the key to the e-commerce site, which gives the professional feel to the site. Complicated and too much content actually don’t give the user space to breath which ends up losing them.

 

  1. Checkout Cart – Everyone has observed the cart logo at the header section of any e-commerce website. This option keeps updated the user about the number of items in the cart. This is also calculated under one of the strategies for better user experience, as a user have not to cross-check about the number of items added.

 

  1. Quality Image – This is listed under the most important and mandatory point any eCommerce website should have. High-quality photos not only give the website a professional look but also helps in creating the trust for the user on the products and its quality.

 

  1. Review & Testimonials – It’s been preferred by many of the people nowadays to check the reviews first and then decide. It can be a movie, a new restaurant or any buying any online product. Having a section build up the trust of the users before buying it from old or even new website.

 

  1. Product Layout – Keep the display of the product simple with proper spacing. Too many products or too less in one area, loosen the interest of the customers and even might confuse them. Grid layout is the most preferred layout to be used by any e-commerce website.

 

  1. Quick Checkout – The checkout is the step when the user had finally sorted and decided to buy the products. Minimize the steps while moving towards the payment option. Also, don’t distract the user at the payment page with certain offers and deals, you might lose the customer there.

 

  1. Contact Information – There are multiple times when customer have a very small query and they search for the contact information. Providing the details helps the user to get connect instantly and also help to gain trust. Details can be contact number, location, working hours, etc.

 

  1. FAQ – Users have several questions which are most frequently asked. If unanswered the user may not buy the products from the site. Setting a FAQ section answers their simple and common questions. These clear the doubts instantly without even contact the support team.

 

Using these tips will surely help in improving the user experience in the overall website and increase the conversion rate. All these points are taken care of when the website is designed and developed by the professional company.

Web Designing Tips For Small Business

Website Designing for a small business or the startup company plays a very important role for growth. The business is totally dependent upon the designs and layouts of the site to attract the customers. As being a new business, people are not aware of the brand and its services, so it’s a difficult task altogether to start and gain profit at the initial levels. There are certainly many other factors which are required for the conversions on a new website. These factors include development, content, navigation and many more. But when the user land on the website, attractive designing is the only factor which holds the user. To overcome multiple hurdles, it becomes mandatory for any businessman to choose the professional service provider to design and develop the website.

Below are 7 tips listed that help your small business website to gain presence.

1. Strategic Planning

– For any business, it may be small or big, it’s very important to plan out the things at the initial level. Planning the strategy helps in multiple ways like you get the clear path to start working on, track the progress, set the deadlines and many more things. It helps every individual to work in the decided flow and avoid putting extra and random efforts on unnecessary work. Its also been said many people, planning helps in strength to the business for its steady growth and continuous prosperity.

2. Professional Design

– As discussed above, designing is the most important and crucial part of any small business. Hire the professional website designing company for your website development. They know the proper color scheme which would match the business platform and also the industry standards. The relevancy between the image and the fonts should be maintained to give the professional look to the website.

3. Services & Products

– Highlight the products or the services which are provided by the company. The user should not struggle to find the services or products on the website. Showcase them well enough to catch the attraction of the user while just scrolling through. Try to design an individual page for the services or products. This would also help in ranking the website in the search engines.

4. Responsive

– Nowadays there are multiple screen size and browser’s availabilities which differ from user to user device usage. To acquire a large portion of the user for any small business it’s important to create a responsive website. These websites are compatible with any device and the browser irrespective of any user. There is no such rule to gain business from a specific device, so be prepared to be compatible with the user.

5. Hierarchy

– There has to be the proper hierarchy maintained along with the full website. Like the common structure has the home page, followed by the company profile and the services and products. The last steps include the connection options like contact details etc. Social media shouldn’t be avoided, this has a very good impact on the user and also gains trust.

6. Clear CTA

– Call to Action button should catch an eye of every visitor scrolling the website. It is being a case where a user is convinced and want to buy the service but unable to find the option where to get it from. Provide multiple times the call to action button on the whole website, so no user is missed to convert it into the small business customer list.

A successful small business takes a lot of efforts to grow during its initial stage. Also, the skills and the professional perspective is simultaneously important. It’s also advisable to hire a professional website designing company for the early level of developments.

Website Designer Questionnaire For Clients

We have been learning one thing since childhood, is to ask questions to clear your doubts, obstacles, etc. The more the questions asked the clearer your concepts are set in your mind. A similar thing applies to your professional life too. Being a designer it’s very important to understand the client’s perspective and needs. The perspective can only be cleared when asked multiple questions to them. This will help to understand the client more deeply. Also, their work which can be services or products, their brand, budgets, aim, and many more things. By the question, we not only understand the client but also help us to plan the strategic, timeline and deadlines.

So without any time waste, let’s get started to the set of questionnaire.

1. Learn more about the business

Until and unless you are clear about your client and its business there is nothing you can start with. Get to know about the business location, contact number, reviews, etc. This will help designers and developers to grab the basic information about the industry.

2. Know about the website

If the client owes the website previously, get the most of it. Get to know its technologies, version, frameworks, etc. Also, in terms of marketing, its current condition in the market, place holding in google, keywords, etc.

3. What they want 

Ask your client about their expectations, ideas, perspective and whatever they want. By doing this you get the checklist to do things which are attached to the requirements. At this level, you can see the clear path on which work needs to be started.

4. Specify the keywords 

Certain clients have this specific requirement about the keywords. List down the keywords and check the current scenario, so the progress can be measure. If they don’t have any specific keyword, ask them for their views about it.

5. What’s your USP

Every company has its unique selling points, ask for it. This is the one thing which makes them stand out in the crowd of competitors. Also, it needs to be added on the website which is highlighted to attracts the customers.

6. Who are your competitors 

Knowing your competitors always helps to know your current position and where to reach in future? Referring them one gets the idea about the current competition level in terms of development as well as designing.

7. Target Audience 

For any business its important to know the target audience in the initial stages of designing. Depending upon the B2B or B2C business the layout and the appearance varies. Customer-oriented website is more interactive as compared to the business one.

8. Do you have references 

Nowadays people are fascinated by some of the other things and they wanted it on the website. So clients do have few references and ideas which they wanted to get implemented by the website designers.

9. Deadlines 

This question shouldn’t be missed out to ask by any client. Certainly, depending on the work and implementation the time may vary. But it’s good to have the deadline which shouldn’t be crossed.

10. Budget 

Well, this is the never missed question neither by the client, not the professional designer. This question has different lookout from all the companies.

It may be a designer or the client, having a clear understanding of the project is very important. The professional website designers have the ability to undergo the brainstorming process to get the best of the work. These questionnaires will help to resolve the hurdles while designing a site.