10 Tips To Improve Your Websites User Experience

A website is a face to any business in this digitalized world. For any customer, website is the first and easiest way to collect more information about the business. On the other side for any business, a chance to impress the users in a single glance. This first impression on any user is very important, as upon it the decision of converting a user into a customer is dependent. Nowadays, mobile has become the most and commonly used device by any user. Due to this even businessman are investing more in improving the user experience. So, they can extend their customers list from the new users browsing their website through any device.

Below are the tips to enhance the user experience for the website

1. Above the Fold – Keep all the important content above the fold of the page. Not keeping the important content would misguide the user and have greater chances to leave the website. Let people understand what you want to showcase within the first view of the website.

2. White Space

– It is the blank space given at the sides of the website. This has a lot of importance in terms of designing perspective. This white space gives the viewer an open space to think and also gives a good effect on the elements. Too much content and elements can confuse the user and indirectly forced to leave the site.

3. Loading Speed

– People get a variety of options to their single search that’s why the waiting tending for any site to load is very less. According to the statistics, having a loading time anywhere between 2.4 to 3 seconds on mobile and desktop is ideal. Beyond that time, you start to lose your conversation rate.

4. Maintaining a Flow

– For instance, if your ultimate goal is to get contact details from the users visiting a website, then maintain proper flow. This flow should be simple enough and understandable easily by any non-technical person too. Don’t distract the user in between the flow buy showing them different other offers or products.

5. Responsive

– Users are not limited to any particular nowadays. For greater number of conversions make your website fit to all the screen sizes and resolutions. Making it compatible lets the users navigate, browse and get the required information from any device.

6. Call to Action

– In some of the cases, users struggle a lot to connect the business services. This led to the loss of conversation due to a simple designing flaw of not highlighting the call to action button. Make this button bold and clear enough to get the attention of the users.

7. Use Images

– Let your images speak out the motive than by words. Users avoid long and plain text and prefer the images. This also helps the longer engagement of the user when images are used in the site.

8. Social Sharing

– Content or images are more frequently share by the users on their social media platforms. Don’t miss this opportunity of free marketing for your brand. Just add the social media sharing buttons on the site and keep a track to count the sharing.

9. Contact Details

– Let your contact details be easily visible to the users while they are totally satisfied with all the information and want to get connected with you. Update the details on a regular basis so you don’t miss out your customers anymore.

10. Design for Users

– Last but certainly not the least important point is to design with a perspective of the user. When you design according to your choice you might lose a larger quantity of the users from converting them to the customers.

These are the important and most useful tips a designer shouldn’t miss out while creating a website. And for all the professional designing and development services, CodePlateau Technology is one of the recognized companies in Pune.

Impact of Incomplete Content On Web Designing

Web Designing – Having a website has become a mandatory thing by any business or service provider, it may be a small or large one. Nowadays, only explaining your views about the business and desired the website to the designer of a professional company is not enough. Getting involved during the whole process and providing the proper content and media is also essential. If the company is taking care of all the parts then approving the desired media are equally important. It’s being a common and frequent mistake by any company and client together is incomplete content. This content includes audience objective and actions on the website, images, videos, content, etc. which are equally important.

In this blog, we will be discussing the impact of incomplete information on web designing.

1. Dummy Content

– It is a common scenario of using fake content during the early stages of development. This needs to be changed before delivery the website to the client or publishing it. It’s a known fact that content is king for the SEO ranking purpose. Any content left unchanged can hamper the website and the investment even though with high user experience and crawling speed.

2. Competitors

– In multiple questionnaires by the developer team, a common question asked is about the competitors in the same industry. Not providing the proper information to the designers and developers leaves only one the option to refer the competitors. This leads to a loss of creativity and the uniqueness of the website. Providing proper content and images helps a lot in creating distinctiveness while web designing.

3. USP

– It may happen multiple times that client may own a unique selling point which might be missed out during the initial conversations. Not mentioning this point may lose a lot of audiences old as well as the new one. Make this point a mandatory or a priority while developing or web designing.

4. Images

– There are two cases when it comes to the images section. Either they are dummy or copyright images used during the developing stage. And the second case is provided images by the client which are of low quality. In both cases, the negative impact is faced by the website. Copyright images hinder the trust of the audience. And low-quality image affects the look and feel of the website which is compromised.

5. Elements

Elements are also known as the features which need to be incorporated in the website. The list is huge like shopping cart, contact form, newsletter subscription, press release section, newsfeeds, gallery and many more. This needs to be pre-defined and confirmed to avoid the adjustments and rearrangements of the sections. A proper place and functionality are created during the development stage.

6. Choices

– It is important to know the websites which are liked by the client. It sometimes happens that what designer and developer like is not liked by the client due to different choices. Getting an overview of the likes and dislikes helps to get the perspective of the design desired by the client.

These are the few things need to be taken care of by both the developer and the client to give the website a standard feel which is even SEO friendly. Choosing the professional always take care of the checklist in their ways to give the best outcome.

Web Designing Tips For Small Business

Website Designing for a small business or the startup company plays a very important role for growth. The business is totally dependent upon the designs and layouts of the site to attract the customers. As being a new business, people are not aware of the brand and its services, so it’s a difficult task altogether to start and gain profit at the initial levels. There are certainly many other factors which are required for the conversions on a new website. These factors include development, content, navigation and many more. But when the user land on the website, attractive designing is the only factor which holds the user. To overcome multiple hurdles, it becomes mandatory for any businessman to choose the professional service provider to design and develop the website.

Below are 7 tips listed that help your small business website to gain presence.

1. Strategic Planning

– For any business, it may be small or big, it’s very important to plan out the things at the initial level. Planning the strategy helps in multiple ways like you get the clear path to start working on, track the progress, set the deadlines and many more things. It helps every individual to work in the decided flow and avoid putting extra and random efforts on unnecessary work. Its also been said many people, planning helps in strength to the business for its steady growth and continuous prosperity.

2. Professional Design

– As discussed above, designing is the most important and crucial part of any small business. Hire the professional website designing company for your website development. They know the proper color scheme which would match the business platform and also the industry standards. The relevancy between the image and the fonts should be maintained to give the professional look to the website.

3. Services & Products

– Highlight the products or the services which are provided by the company. The user should not struggle to find the services or products on the website. Showcase them well enough to catch the attraction of the user while just scrolling through. Try to design an individual page for the services or products. This would also help in ranking the website in the search engines.

4. Responsive

– Nowadays there are multiple screen size and browser’s availabilities which differ from user to user device usage. To acquire a large portion of the user for any small business it’s important to create a responsive website. These websites are compatible with any device and the browser irrespective of any user. There is no such rule to gain business from a specific device, so be prepared to be compatible with the user.

5. Hierarchy

– There has to be the proper hierarchy maintained along with the full website. Like the common structure has the home page, followed by the company profile and the services and products. The last steps include the connection options like contact details etc. Social media shouldn’t be avoided, this has a very good impact on the user and also gains trust.

6. Clear CTA

– Call to Action button should catch an eye of every visitor scrolling the website. It is being a case where a user is convinced and want to buy the service but unable to find the option where to get it from. Provide multiple times the call to action button on the whole website, so no user is missed to convert it into the small business customer list.

A successful small business takes a lot of efforts to grow during its initial stage. Also, the skills and the professional perspective is simultaneously important. It’s also advisable to hire a professional website designing company for the early level of developments.

5 Web Design Mistakes Your Business Needs To Avoid

As a web design and development company in Pune, we do a lot of work designing our client’s websites. Surprisingly though, we also spend a lot of time re-designing old websites and giving them a fresh look. Another reason we get so many website re-design requests is because of the relatively common web design mistakes that are previously committed. In today’s topic, we’re going to talk about the 5 most common web design mistakes most companies make that should be avoided at all costs.

Common Web Design Mistakes To Avoid

1. Not optimizing your website for mobile

One of the top cardinal sins of web design since 2016 is not having your website optimized for the smaller screens. Since 2016 Google has been focusing more and more on a better mobile-first experience and for good reason. People spend so much of their time on their phone that it only makes sense that your business should be represented well on the phone as well. People don’t take that into consideration while designing the website. They design the website to look unnecessarily flashy, too heavy with a lot of graphics and photos, but all that leads to is a heavy website that takes too long too long both on mobile and desktops and that the users don’t enjoy looking at.

2. Not optimizing your website for SEO

Now you may be wondering how Web Design affects your website SEO. Well if you read the previous point carefully you’ll notice how speed is a factor in both web design and SEO. Now a faster loading website won’t necessarily give you a higher ranking, but a slow website will definitely be penalized compared to its faster competitors. Web design plays a role in SEO also because if your site is designed well, your customers will love to visit it and spend more time on it. The more time they spend the better signals they send Google and the higher your rankings will progress.

3. Simplify the Layout

Another common error that most web design companies in Pune tend to make it that they make the layout of a website, web page too complicated and complex to show the effort they’ve put into the design. We at CodePlateau believe that the hardest design is a simple one where a lot of different elements work together seamlessly. Of course, clients tastes might differ from time to time but in most circumstances, we would definitely recommend something clean and simple.

4. Use Clear Communication

Within the first 10 seconds or less of having your customer visit your site, he should be able to tell what business you’re in. Even if he has never heard of your business ever before, the communication on your website should be crystal clear. While we’re on the subject of communication, we also need to talk about the typography you will be used as part of your web design aesthetics. Using clear easy to read fonts will go a long way in helping your content consumers enjoy their time on your site.

5. Not using Social Media Icons

People love sharing what they love and you as a business owner should provide your customers with every opportunity to share your website or your blogs with them. You can do this by adding your businesses social links in the footer on your website while also providing sharing options across the blogs and other content you may have. The more viral your content, the more exposure for your business.

Conclusion

It’s easy to summarize how to avoid making web design mistakes by always remembering one mantra for web design. When designing a website, always have the customer in your mind before anything else, design only for him and you’ll go a long way to make your business successfully online. If you need help with your company website, get in touch with the professionals.

How to Pick Your Web Design Agency

Importance of Web Design

As we have mentioned several times your web site is the first impression that your customer has of you. It’s imperative that you make a good first impression. The look and feel of your website will determine how long the customer will stay on your site. Continue reading

Common Web Design Mistakes to Avoid

Web Design Mistakes To Avoid

A lot of companies are using the internet marketing model for their businesses and in this day and age it makes complete sense. With the rapidly evolving internet speeds and the thirst for knowledge building among the youth. They want to use the internet for work as much as they do for pleasure. Continue reading