How to Ensure Successful Web Design for a Target Audience
To create a truly amazing website design, knowing your target audience is half the battle won. You may impress a client with an attractive layout and graphics. But to exert a major influence on the website user, you need to understand them first. Here are the things you can do:
Highlight the Customer Problem You are Solving
How does your product or service make your customer’s life easier or better? What is the USP of your business? List down the points, create a shortlist and highlight them on your website content and design. The problem and the solution that you are offering must be among the first things your target audience must notice on your website.
Know More about your Customers and Competition
Make a list of your current audience. Find out what demographic (age, gender, profession, income) do they belong to, what are their characteristics and buying habits. Once you know your audience, refining the web design to suit their changing needs is a constant process.
If you new to the market, see how your competitors have used their web design to attract more target customers. How are they positioning and pricing their business? What are their customers talking about on social media? You may choose a different design approach, as a contrast to your competitors.
Set Up Web Design for Catchy Text
Many web design companies don’t realize that the web design must compliment the website content. You can’t have a furniture website have the design elements for women’s attire, right? Explore and shortlist specific audience-appealing words, phrases and punch lines. Use these words sparingly, but effectively. Allow the design to blend with the words adding emphasis to the intended communication.
Color, Layout, Fonts & Images
Most of you know that color psychology and correlation plays an important part in web design. The trick is to match colors with your target audience’s preferences. Beyond generally known color response theory, the more important thing is the effective use of the right color.
For example, see how women-centric websites use green, blue and purple (women’s favorite colors according to a survey) to a white background to convey friendliness and trust. See how Facebook uses blue for trust, while Dell uses green for conversion buttons like “View Details” or “Buy Online.”
As per our experience in working with clients, older audiences prefer a fixed-width layout, while a young audience looks for trendier, stylish design with a strong use of color. If required, take a survey of most preferred websites among your target audience for a deeper understanding.
How to choose fonts to fit your brand is one thing. Maintain consistency by using a style guide. The guide need not be complex. But define a clear set of font attributes that the target audience will like. This will make it easier for the web design team. They will know which fonts to try out and which to avoid.
Depending on your audience’s preferences, use either images or illustrations. The image shouldn’t merely be attractive, but add to a focused user experience. Don’t undermine navigation, functionality, icons and interface controls for accommodating images. It’s better to follow convention in functionality design than to confuse the target audience.
Update your target audience data every 6-12 months. This will help you deliver the best in audience-oriented web design on a consistent basis. Ensure successful web design for you and your clients by making use the information mentioned above.