Importance Of Whitespace In Web Design

Most websites suffer from information overload. Line after line of text that blends into each other after a point, making the information verbose. For this reason whitespace in web design an important element that needs to be used. Your web design team needs to work with a well-established plan to ensure they know exactly how to draw attention to vital parts on your website. Viewer attention is difficult to hold for long as it is, whitespace plays a very important role in guaranteeing that even if your audience skims through the information on your website they know exactly where to look.

What Is Whitespace In Web Design?

Whitespace is also referred to as negative space. It’s the part of your web page that is left unmarked or blank. This forms the gaps between the graphics, different idea concepts on a blog, margins spaces. Whitespace is any space on the website that left blank. When used correctly, Whitespace can transform a website. The focus on web designers is to try and get as much targeted customer on page time as it can by delivering a great product to the client.

 

Why Is WhiteSpace Important?

We have discussed the fact that white space is important in web design, but we have not yet discussed why that is. Let’s take a closer look.

Greater Interaction:

Research shows that whitespace increases by almost 20% by removing distractions around objects on your website you want to draw attention to. We can use whitespace effectively by providing a natural flow to our web page. Higher the interaction visitors will have with your website the better for your business it is.

Call To Action Buttons:

CTA’s are extremely important to websites. It provides an action for the visitors to make. To ensure success for your business you have to make sure to properly highlight the CTA buttons. There are several ways of highlighting the CTA button. One method is by surrounding the buttons with whitespace.

Better Content Visibility:

Although your content might have excellent structure and logical flow none of it will be visible to your site visitors without the proper use of whitespace. Whitespace provides more legibility to your content by providing timely breaks for the eyes to rest before moving to the next thought. Content, especially quotes can be highlighted separately by surrounding them in a whitespace box.

Improves Visibility:

Making the web page tidier using white space makes it more attractive to your audience. It improves the visibility of the different elements of your website. White spaces also make for a more efficient and impressive website. Whitespace is especially important because it indicates finesse and ingenuity. Whitespace does not necessarily mean space has to be white in color, you just need to leave it blank. This provides you with an opportunity to play with color themes on your site making it fun and elegant.

The challenge in using white space

Most businesses see whitespace as a waste of useful resources. We have met with several clients who would prefer to cover every inch of their website with some form of text or the other. Sales driven clients who do not understand the concept of design well, argue hard to cover as much of their web page space with ads if possible.

 

CodePlateau is one of India’s leading web design and development companies. CodePlateau has years of experience in dealing with both national as well as international clients. If you are looking for the ultimate solution in web design and development in India at affordable rates get in touch for a free consultation and quote for our services.

Should you use a one-page website for your business?

In an age of drastically reduced attention spans, thanks to social media, cell phones, and widespread Internet access, retaining customer attention is an immense challenge. This is where a scroll-friendly single page web design makes a difference. Here’s a reality check on single page websites:

Do You Need A One-Page Website?

Single page websites work best for an industry or subject that requires the use of limited text. An infinite scroll website template is great for brand building and initial customer queries. Showcasing your portfolio on a separate one-page site isn’t a bad idea either. A new product, app or service launch can make a cool publicity campaign on a single page template. If you intend customers to recognize your brand name, and a few important keywords, a one-page site makes a groovy, dynamic, online visiting card for your business.

Small businesses that need to quickly summarize all details for their customers can do with one. Organizers of events, conferences, weddings, annual festivals, seminars, are other ideal 1-page website users.

But it’s not like big businesses can’t use a single web page to their advantage. If you are into graphic design, film, architecture, web app, photography or a hotel business, a single page website can effectively reflect your company mood and creative side. Dazzling fonts, colors, animations and graphics can result in awe-inspired designs and induce a wow factor.

The SEO Factor

A one-page website may not be ideal from an SEO point of view. Limited content can’t fit in a lot of keywords on a single page. There is a limit to the volume of search traffic that can be directed to the website. It’s not a lost cause though. In-depth SEO keyword research, posting highly relevant content, creating distinct content segments, using anchor links, embedding backlinks, and using analytics can help boost single page website traffic. Even though you have a single page website, you definitely need to create paginated blocks on your website to help with your website do better on search engines. As your web development team that also provide digital marketing services, we can definitely provide you with better solutions on how to improve your websites search engine optimization.

User Experience 2.0

One-page website design helps you focus the user attention to relevant content. Users no longer read information now; they scan text. Readers are now more likely to scroll down a single page, rather than browse through many website pages. A one-page template is also more mobile friendly, ensuring a more leisurely content browsing experience. Many social media websites have a one page home page scrolling section which then links to other articles. Facebook can be considered as a good example of a website that has a single page scrolling. Similarly so does Twitter.

At the same time, continuous scrolling can put off many users if the content is verbose and daunting to read. Applying clever website design solutions can help you surpass these problems and make it user-friendly.

Design Solutions

Use sticky menus to ensure that the user doesn’t have to scroll to view a particular section of content. Have a return-to-top button for easier navigation. We definitely provide you with excellent solutions in case you need an infinite scroll webpage. In case of multiple-page content, use a single home page template that has the navigation elements to support multiple blog and article postings.

CodePlateau is one of the premier web design and development companies in India. We plan and execute our design strategies with the utmost commitment. I hope the information shared helps you take a decision about whether to go to a single page website.

Best Usability Testing Tools – Better UX

As one of the leading website design and development agency in India, we have to constantly be on our toes. Things can change in the blink of an eye and we have to be light-footed to be able to adapt to those changes. When we work on design and development elements for our clients it’s essential to have all the features thoroughly tested before we put them into production. Testing not only lets you know what elements of the design are successful but tell us what we can change to make improvements from real users of the products.

There are several excellent testing tools out there which we use on a regular basis that helps us refine our user experience levels. See if these tools are as beneficial to you as they are to us:

Best Usability Testing Tools For UX

Optimizely:

Optimizely is a great usability testing tool that uses machine learning to provide better results for your analysis. Not only can your track visits and conversions on websites, it also allow you to track user experience on mobile apps, TV apps as well as full stack apps. Optimizely is not a free tool although you can use a trial version for free for 30 days.

5 Second Test:

This tool requires a little bit of input from your end. You need to start with basic questions you would like answered about your website or application. Send the test out to your focus group. When they open the testing tool they get to look at the website and once they’re done, they are requested to submit a test which takes 5 seconds to complete. The better the questions you ask, the more relevant your answers. Most website designers use this test to figure out what was the most eye-catching detail about the website and use these hints to improve not only their design but their user experience.

TryMyUI:

If you do not have the right group to test your user interface no worries. You can use the services of companies like TryMyUI, where they provide you with a pool of candidates to try out your website and provide feedback on the same. It also provides you with the necessary reports like heatmaps, mouse clicks, keystrokes etc. This tool has a monthly subscription but provides you with the first month for free.

Crazy Egg:

Crazy egg is another excellent resource for testing user experience. It provides it users with a heat map of the general pattern followed by the customers. Heat maps provide you with a better indication of where the customers are looking and give an insight into placing the call to action buttons at the right place. If you are looking to answers to come common questions like:

  • Where do people get stuck?
  • Where users click on your website?
  • What are they looking for?
  • What’s making your visitors leave?
  • Where do they want to go?

 

These are all important elements of your design and user experience. Crazy egg helps you answer those questions.

There are several such tools that web design companies in India such as CodePlateau use to enhance the user experience. Usabilla, Qualaroo, UserFeel, ClickHeat, ClickTale are just a few other usability testing tools that are highly recommended.

CodePlateau best web design and development agency in India is not only committed to providing visually stunning websites but websites that have the most intuitive feel. Great user experience is appreciated by all and understanding how to make it better is what we do. If you are in the market for some really top-notch web design services in India, get in touch today.

Why Responsive Design Is Gaining Prominence

Have you loved the web browsing experience of a website only to have ti ruined when you visit it on a mobile device? We feel your pain. The reason for this, a clear lack of responsive web design from the company. As people spend more time on smaller devices it is imperative for businesses to incorporate responsive web designing in all their web properties. CodePlateau is one of the top web design and development companies in Pune that has perfected the art of responsive web design.

What Is Responsive Web Design?

Websites that have a responsive design will adapt to the size of the screen it is being viewed on. Irrespective of the device being used. If the user is visiting your websites on a cell phone, all the containers of the websites automatically change sizes based on the screen size. This provides the user with a great user experience. No more need for continuous scrolling left or right to read the content.

Importance Of Responsive Web Design: Reasons

Rise In Mobile Usage:

Studies show people in India and all over the world are using smaller screens. With digital content consumption moving over to the small screen it is important to have a website that is responsive. Since 2016, the use of cell phones was more than desktops for the first time ever. Even in India, mobile penetration is at the highest level. This is due to the availability of cheap data plans, affordable smartphones and the rollout of faster internet speeds on 4G technologies. The more widespread the use of cell phones the higher the chances that people will be looking at your web properties through smaller lenses. Are you preparing for business on cell phones?

SEO Advantage:

Google has been giving signals to web developers and businesses for a while now that they plan to put mobile websites as the primary source. They have not put this into action yet but it will be doing so any time now. Google has already admitted however that being well optimized on the mobile phone is part of their ranking factors. If they push the update to go mobile first it is an upgrade to an already existing algorithm.

Better User Experience:

Having a responsive web design also provide the user with a better experience. Your audience will spend more time on your web properties if they like what they see. Providing them with the flexibility to properly view your web properties on mobile will be hugely beneficial. Whether you’re viewing a website on your smartphone or a laptop, it will be unified and easy to navigate despite the differing screen sizes.

Easier Web Maintenance:

Considering you have a responsive website you only have one web property to look after. Having a responsive website means you do not need a separate mobile application and you can make do with just the responsive website to provide the user with the necessary information. This can be not only quicker but in the long run, it will be cheaper as well.

 

If this does not convince you to switch over to responsive web design than nothing might. If you are looking to convert your website to a responsive one, or build a new website, get in touch with us today. CodePlateau is one of the best web design and development agencies in Pune. We have worked with several international brands to provide their audience with a smooth user experience through the use of our responsive web design websites. If you would like to see our work, all you have to do is visit our website. We have our web design portfolio proudly on display for all to see. Get in touch with the best web design agency in Pune today.

How To Avoid Traffic Drop During Website Redesign

Change is the only constant in life. No matter how smartly you have designed your website, after a couple of years you will need to change it. People tend to avoid change because it scares them and business owner more so. Can you imagine the drop in traffic that would occur while the redesign was in process? Have you considered though the amount of loss you might be making not updating your old website? It seems like a catch-22 situation. You could end up in a large loop of, we might lose out on customers if we redesign our website. So we must keep it the same, if we keep it the same then we are losing out on customers. We have not updated our website design. Luckily for us, we now have a way to fix and possibly avoid the drop in customers while our website redesign services are in progress.

How Do You Avoid Traffic Drops During Website Redesign?

If you are yet to implement the website redesign process then you can follow the steps mentioned in this blog to have little or no traffic loss as your website redesign service is in progress.

SEO the Redesign Process:

If you do not have an SEO Strategist on your team then you need to get on. An SEO Expert will be able to best tell you design team to avoid design conflicts that could seriously hurt your website traffic. Your design team would be experts in design and UI, but listening to the experts opinion on SEO related topics will certainly help avoid traffic loss. In fact, the suggestions make will help boost your Search Engine Rankings but the rise in traffic as well.

Use your existing Sitemap to Build New Architecture:

You already have a pretty decent foundation for your website. But it needs work. Instead of tearing down the entire building, use the blocks to create a whole new structure. In essence you need to use your existing sitemap to study the current structure of your website. Find out where you can make changes to improve the user experience on your site. In some cases, your URLs and general structure can remain the same. But if your current URLs aren’t set up in a logical way (ex. With relevant subfolders and appropriate page titles), a redesign is the perfect opportunity to fix this issue.

Setup 301 Redirects:

If you do decide to change your site architecture completely ensures to set up proper redirects for your links. One of the most common causes of traffic loss during a website redesign is the loss of proper links to your pages. You might have done a lot of back linking and social media activity. You don’t want to lose out on traffic from those sources because they’re all landing on pages that no longer exist. Even simple chage of structure from www.example.com/webdesignagency-pune/  to www.example.com/web-design-agency-pune/  needs to be properly redirected. No exceptions.

Create A New SiteMap:

Before re-launching your site ensure to generate a new site map and upload it to the backend. A site map basically is to help the google bots effectively crawl your entire website. If you have a small website with less than a hundred pages, you can easily build a sitemap from one of the many sitemap generators found online.

Utilize A Google Analytics Tracking Code:

Once you’re done with the sitemap also make sure to have the new analytics tracking code in place for your site. If your code is missing you will lose of good data and you won’t be able to tell if you have lost traffic during your redesign or not.

CodePlateau one of Pune’s best web design agency has handled several website redesigns for its clients. We are happy to say that we generally manage to keep the traffic drop below 5% (Industry standard is 10-15%). If you are looking for a web design agency in Pune give us a call. We will make sure your precious traffic stays with you.

 

Secret of Colors in Web Design

Secret of Colours

It’s no secret that colours are everywhere and we use them without much thought. What is a secret is that brands use the secret of colours to their advantage. Your mind processes a lot of information very rapidly.Continue reading