Top 5 Mobile App Development Companies in Pune

We’re almost into 2020, and the rapid pace of tech progression is astounding. Companies are looking for extraordinary solutions to bring their solutions to reality. Businesses are looking to improve their productivity and create multiple mediums of ensuring their brand recognition. One of the top ways of doing so is to be available on mobile which is high on the priority list for Google as well.

An affordable way of doing this is to invest in a good mobile application developed by one of the top mobile application development companies in India. Pune is fast becoming the hub of technology in India so we’re going to focus on the top mobile app development companies in Pune for this list.

Top Mobile App Development Companies in Pune

CodePlateau Technologies

Any list of the top app development companies in Pune would be incomplete without mentioning CodePlateau. With a strong work ethic and high professional standing, CodePlateau is one of the top recommended app development companies in India. THey’re listed on the top of the list due to their high work ethic, and the number of recommendations they receive in a year. If you look at their portfolio you’ll also see how much of their business is based on repeat business which easily tells you about the high level of customer satisfaction and engagement.

Their portfolio consists of numerous applications builts across a variety of industries for customers from all over the world. Not only do they possess expertise in app development, but they are highly sought after for their skills in UI and UX design as well. If you’re looking for the best of the best in mobile app development companies in Pune, you have to get in touch with CodePlateau Technologies.

CueLogic

While their forte lies in mobile app development for start-ups they also focus heavily on their skills in digital advertising, web development and more. They also focus on multiple industries such as healthcare, travel, entertainment, etc.

mPlusSoft

mPlussoft has the advantage of rising to the top mobile app development ranks because of its wide network of offices. They’re able to service clients from all over the world with their top mobile app development services. They rank at high on the list of client servicing and the company ethos established by their founders.

RedBytes Software

RedBytes is primarily known for providing a wonderful user experience for its clients through the apps they develop. They’ve fine-tuned the customer experience and are able to bring their ideas out to the real world through their applications. If there is anything negative that can be said about their services is the price which seems to be slightly on the higher end of the spectrum. But with over 300 apps on the PlayStore and iOS, they must be doing something right to please their clients.

OM Software

OM Software is partners with both Microsoft and Google so their credentials are not something to be taken lightly. They have been developing apps for well over a decade and the rich experience is very apparent in the work they do for their clients. A large credit to their success has to be the talented employees that work there and provide the impetus for the company to grow and succeed.

Conclusion

CodePlateau Technologies is the best mobile app development company in Pune by a long mile. Apart from mobile app development, the company has a whole host of services in the web domain that you can avail such as Web Design and Development, Digital Marketing, UI and UX design and more. If you’re looking for a partner that can help scale your business to new heights, then you should definitely get in touch with the team at CodePlateau.

Mobile Ads Optimization Strategies

Advertising is no more a limited or bounded platform for any of the sources. It has just extended its boundaries, more than expected in the last decade. Advertising has its roots starting from newspaper ads column to search engine ads and the latest one mobile application ads. Online advertising is the most diverse part which depends upon the requirements and platforms used them for. And the main motto of the diversity is to reach the right users and convert them as the customers. Smartphones have the largest share in mobile advertising as it made life much easier in terms of personal and professional ways both. Currently, the most trending platform for advertising is mobile ads. Surely this is due to the higher number of users around the globe.

According to the survey, approximately 70% of the advertising lose revenue due to not targeting their perfect audience. This happens due to lack of knowledge about the behavioral data which they have and not using it in the right ways. The click rate of the ads from any campaign is only 0.1% which means the only ad is clicked by the user among the thousand ads. To avoid such a situation, certain strategies need to be followed to gain maximum profit in minimal budget.

Right Audience

– Audience depends on multiple factors like location, proper age groups, surfing timing of the users, etc. Selecting the wrong audience can make big losses even though paying higher amounts to the advertisers.

Display Frequency

– Give your ads a moderate frequency. This will not irritate the users by continuously viewing one ad nor search or waiting for it to display again. Setting proper frequency gives a visible difference in results.

Clear Message

– Sometimes while making the ads banner advertising to make it too creative and ignore the motive. Due to this user actually gets confused about what exactly the ad is about. This certainly a situation where the user does not click on the ad. Keep the message about the product or service crystal clear.

Images

– Images speak more than words; this proverb applies even in the advertising. Adding images in the ads attract the user more as compared to the non-image ads. Just remember to add the proper size images to fit for the banners.

Landing Page

– Only creating attractive ads is not enough if you don’t have a proper landing page. Also, the landing has to be mobile-friendly for easy navigation of the users on the website or app after clicking on the ads.

Video Ads

– This is the most trending form of the presentation of the ad. According to the survey, 30 seconds video has the most response as compared to 15 seconds and 45 seconds video ads. There are certain ads which run in between the video, they again have the highest view time.

Ad Extensions

– Ad extension gives the added advantage to drive the traffic. Using a proper extension like know more, call us, etc. can generate more conversions. Also, some ad has the types as call campaign-specific designed.

 

Optimizing the ads campaigns is very important on a regular basis to maintain the quality and eventually increase the conversion. To get the best out of budget hire the professional to create and maintain the ads account, like CodePlateau Technology.

Top 5 Android Libraries in 2019

Android Library is a collection of all the source codes, files, format, etc. which are required to develop or build any mobile application. These are a number of libraries which are available for any developers on Android Studio. Depending upon the necessity and requirements they are being used. As these libraries are a set of codes, they are crawled or get by specifying commands from specific types and variants.

There are a few latest and updated libraries mentioned below:

  1. Retrofit

    – Its reviewed as the most useful Android library by many of the mobile app developers. This is due to the main feature which is converting the HTTP API into the Java interface. As this interface makes the code much simple and cleaner than before.

 

  1. Moshi

    – There was a well-known library called GSON which is similar to Moshi but in a much more advanced way. It can also be called the next level of GSON library used for API responses. The major feature of Moshi Android Library is that its compatible with Kotlin language for integration. And also, much light weighted than the previous version. This gives the code simpler way to integrate it.

 

  1. Chuck

    – In simple words, Chuck is known as an HTTP inspector. It performs the activity as its name ‘Inspector’. Its mainly used to inspect or get detailed information on any Android app. This information includes all the HTTP requests and responses inside the mobile application. Also, the database provides details of each and every request or response. Advantages of Chuck is that, its just a single line code with multiple functionalities, exportable file, notification on new request.

 

  1. Room

    – Room database is commonly known as Room Persistence Library. Which is known for its lighter version of SQL database? It has all the power of integration with a lesser compiling time. By using Room database, it decreases the boilerplate codes resulting in reducing compiling time while the process or using the mobile application. Also, it is compatible and gets integrated with many different components.

 

  1. Dagger 2

    – According to Dagger Team “Dagger is a fully static, compile-time dependency injection framework for both Java and Android. It is an adaptation of an earlier version created by Square and now maintained by Google.” Dagger 2 is used and is advisable to use by every mobile app developer because of its convenience. The minimal the efforts when the functionality of the application needs to be changed overall. It works in such a way, that only required part of the app is changed particularly without disturbing the rest.

 

These are only a few of the libraries from the never-ending list. While developing the Mobile Application always choose the professional as they are well versed with the usage of Android libraries for developing your mobile app.

Tips To Choose the Right Mobile App Development Company For You App

Mobile Application has taken a huge leap in this current 5-year time as compared to the last. Especially from Feb 2016, since Google has launched its full fledge AMP update out to the world. After this launch, every company, industry, startup, etc. are on its way to developing a mobile version for their websites. This race does not end only at Accelerated Mobile Pages, it continues to owe a unique and brand-specific Mobile Application. So now we are crystal clear of the way to need to go on. Now enters the hurdles which are on this path, that is finding the best mobile application development company, which meets the expectations.

Here are few points which you should consider while hunting for the mobile app companies.

  1. Reviews and Feedback

    It’s a common tendency of any user to either review for a company which has given them a worst or the best experience. And due to the review, which is openly available for public, products and service providers take special care not to let any user give a bad experience. So, one of the points in the list is to check the reviews and feedback given by the customer to that specific development company. This has proved to be the best precaution taken if you hand over your dream mobile application project to any company. Well, this is just one of the multiple points to be considered and not the only one.

  2. One-Stop Solution

    Try preferring the service provider company which gives you the end-to-end services at one place. There are multiple steps included while developing a mobile app from scratch. Choosing a full fledge company give two advantage, like time and money-saving. As the team is already aware of the mobile apps’ functionalities, objectives and to do things. Whereas, switching companies for each step leads to loss of time to explain all the objectives and certainly the money. Few of the major steps include

  1. UI/UX team

    Finalizing the company has a team of advance designing like UI/UX designer give an added advantage. The professional has their own perspective and experience and they accordingly apply it on the projects. The only motto of the UI/UX designers is to simplify the design and make them user-friendly. A company having a developer and designer together understand the difficulties of each other and then plan accordingly.

  2. Have A Conversation

    Having a conversation is very important in every stage and most importantly at the initial level. While at the first-ever conversation you get to know the confidence level, services offered, experiences, etc. Its been several times that the client does not offer the project to the company just by the first and the only conversation. Even once the project is given to the company has connected to the teams gives you the idea of what is the speed of project completion or what are the hurdles faced at any stage.

  3. Check The Quality

    The companies which are totally confident about their work, showcase them on their websites. This is actually a beneficial point which is often missed out by the client. This could not be the most important point to be considered, but not to be missed also. With past work, you can get the idea of the quality and standards of the mobile apps developed. Sometimes they catch your eye and finalize that company for your dream mobile app. Just review the work for a better idea of the industry and the latest technologies used.

 

These are a few of the checklist points to be considered while choosing the Mobile Application development company for your own product or services. CodePlateau Technology is one of the mobile app development company which satisfies all the criteria’s mentioned above. For the best in class and standard mobile app get in touch today.

 

Tips For Mobile Application Testing

We are living in the most competitive and dynamic world where speed is everything. It’s our transport, product delivering, internet and even mobile apps. The mobile application has become the second most important thing after the internet currently. For every business or service, there are individual mobile applications available now for Android and iPhone mobile devices.

When there is some much need for a single product and more to that is the production, it’s obvious that quality is the only weapon to sustain in the market. According to the survey, it is reported that Mobile Apps are uninstalled after using it only once. At this level of competition only flawless mobile apps are used by its users.

Below are a few tips which would be useful

  1. Review:

    Reviewing on every level of developing a mobile application is essential. When the base has flaws, the next levels won’t be perfect. Testing should not be overdone as that would be a time waste task. Work smartly, and ensure the requirements.

 

  1. Multiple Screens:

    There are number of devices with multiple screen resolutions on which the application will be used. To overcome this situation proper steps, need to be taken from the very initial levels. Not only screens but the app should be compatible with old & new versions of Operating System both Android & iOS.

 

  1. Rollout to Minimal Customers:

    There are situations when for some reason the Mobile Application has been released with some bugs. There is no option of setting an app back once it’s been installed by the user. It’s a very difficult condition that users will reinstall the app again after the first bug version. To avoid such situation Google Play Store and Apple Store allow to release the app for limited users and test all the flaws and bugs. Track them and once all way cleared to release it to all the users.

 

  1. Track Your Data:

    There are multiple analytics tools such as Firebase, Crashlytics, New Relic and SumoLogic to track the data. Keeping a close eye on the data would solve your 50% of your issues. You can rectify your applications broken flaws, installing issue, non-responsive pages, etc. It’s a never to skip step in the whole process of development of the mobile application.

 

  1. Battery Usage:

    This is the most neglected point in the checklist, which has a major impact on the performance and user experience. According to the survey, multiple users switch to the alternative application for the currently used one, due to the high consumption of battery by that app. This affects the download quantity and review section negatively. Indirect effects of reviews also tend to new users from not downloading that specific mobile application. For Android apps, ‘Battery Stat Plus’ is one of the apps which detects the battery consumption for each and every mobile application installed as well as activities.

 

There are multiple points and tips which are present in the checklist, only a few and important of them are mentioned above. Do share your views or tips in the comment section below.

Is Your Mobile App User Friendly?

There are millions and millions of mobile applications developed to date and are still continuing. According to the statistics, 194 billion app downloads in 2018, up from 178 billion in 2017 which was the greatest hike in a year’s time. Also, most of the people are addicted to the social media platform. Global average daily social media app usage stands at 2 hours 16 minutes. This is due to multiple apps options for a single objective.

 

The numbers of users are huge and surely will be increasing with time. But an increasing number does not help in any major things. As mentioned previously there is a variety of option for every individual. These options have created a lot of competition for the mobile app developer. To withstand in the race of maximum and satisfied users for their mobile apps. Consumers stick to any one mobile application by multiple reasons like its long product list, offers, and cashback, premium member advantages, hobbies, essential tools, social media, etc. This is only one side of the coin option; the other side gives a major impact on the users. Let’s discuss the other side in detail.

 

  1. Simple Navigation

    For any user, it has become a preference that the app should be easily operable. There shouldn’t be any hurdle while operating it. Also, the flow needs to be constant without any breakage. User should reach to the goal of booking a product, appointment, etc. without driving them to other pages unnecessarily.

 

  1. Flawless Performance

    In any app sometimes there are technical issues which arise. This issue tends the user to leave the app and opt for another option to complete its requirements. It’s very important to keep a continuous track of the app for any technical issues and errors, for constant users.

 

  1. Sharing Options

    For buying any product nowadays people share with their friends to get opinions and the number is increasing. If a user has this option within the app, it becomes an added advantage for them. Adding social media as a sharing option not only increase a greater number of consumers but also give presence on social media.

 

  1. Customer Care

    Having customer care on the fingertips on the mobile app gives easy access for the users to resolve their queries. Users getting instant response for their issue become the returning users for that app. Online chatting is the best option that can be provided by the mobile app owner.

 

  1. Ads Free

    Having multiple and continuous ads for revenue purpose can actually sometimes hurt your revenue. With ads, users get irritated and tend to leave the application. Try having a ads free mobile app for a larger number of users on to it.

 

  1. Feedback

    Having the feedback section might not be in the mandatory checklist. But having this option gives free advice, suggestion, and issues to the app owner. People nowadays, prefer to mention both positive and negative things. Having the feedback section will bridge the gap between you and the user and can have direct connectivity.

 

Listed above are important and simple points to be added into the checklist for user-friendly mobile application. CodePlateau Technology is a well known Mobile App development company in Pune. The mobile apps developed by their expert team fits into all the standard criteria’s.

All You Need To Know About Progressive Web Applications

Progressive Web Applications are the perfect combination of web and mobile applications. These apps are specially developed by using the latest technologies to deliver to the users, a mobile app experience on the web screen. These progressive web apps are compatible with all the browsers for uninterrupted experience on all the platforms. The prime highlight about the progressive web apps is they have combined features of mobile applications like notifications, push messages, etc., with the combination on web features like search engine indexable URLs, deploying servers, etc. As mentioned, it has mobile app characteristics in it but progressive web apps need not be downloaded through any of the application stores like Google Play and Apple Store. It’s clear that they are web apps but they can also run on your mobile phone. Just launch them your mobile devices like any other apps.

Progressive web apps affect many other platforms, let discuss them

  1. Compatibility

    – Progressive web apps are considered as the most versatile app. They give the users the flawless experience on any of the devices they use. So now users can operate their favorite app on either on smartphones or any browser like Chrome, Mozilla, etc. Responsive design made the users choose progressive web apps over native apps.

 

  1. Speed

    – SEO is a marketing practice done by the majority of the business to rank higher in Google against its competitors. They are certain criteria’s which need to be fulfilled for ranking higher and maintain it. One of the major factors is the Speed in mobile search. Progressive web apps have the lowest time any app can have to load. Also, if the user is offline or has a slow internet connection, these app work. This is due to the cache which is left when the PWA is once run on that device. It reduces the site speed of that webpage as well as loads the page faster.

 

  1. Engagement

    – High loading speed eventually leads to a higher number of engagements on progressive web apps. Get notifications on multiple devices about the trends and news surely attracts the users to get involved in that topic. Due to the high rate of pros for progressive web apps like compatibility, easy navigation, faster loading time it becomes easy for the businesses to achieve their target audience, which is a high conversion rate. Engaging more people on your progressive web apps directly leads to higher ranking on search engines.

 

  1. Search Engine Friendly

    – Progressive web apps satisfy multiple criteria of a search engine, one of them is the URL factor. PWAs have the simplified pattern of the URL structures. Also, as they are compatible with mobile, a no different set of URLs are need to be created for the mobile version. The second important thing is security and secured progressive web apps. It’s the mandatory part to have the HTTPS enabled. This eventually gains the trust of the users for surfing in your web apps.

 

It certain that Progressive Web App is a better performer in terms of speed, compatibility, engagement as well as search engine friendly.

 

Cross Platform Apps Vs Native Mobile Apps

It’s been a long-term debate between the developers for Cross-Platform and Native Mobile App. As both of the technologies are been evolving with time. Each of them has its own pros and cons. Depending upon that factors the requirement changes for users, developers, platforms and even the mobile application owners. Sometimes the preference of the platform depends upon the developers. As they are aware of the users and app functions more than owners.

Let’s discuss each type separately

Cross-Platform Mobile Applications

Cross-Platform Mobile Apps are versatile apps which are compatible with multiple operating that means compatible on both Android and iOS platforms from a single app. Also, there can be used on any device like mobile and tablet. Cross-Platform Mobile Applications, in short, are nothing but the native applications developed and then wrapped with cross-platform, so they can match the growing and variety of devices.

Cross-Platform apps are mainly developed using HTML5, JavaScript and CSS. Some of the Cross-Platform Apps development tools are PhoneGap, Ionic, Xamarin, React Native, Flutter, and many others. All these tools have the same end product of developing the apps in the easiest form. A very well know phrase which is commonly used for Cross-Platform mobile apps is “build once, deploy everywhere”

 

There are certainly pros and cons for Cross-Platform Mobile Applications. Some of them are

  • Development time required for Cross-Platform mobile apps is less.
  • Lower time due to the reuse of the code or automated tools.
  • Cost Efficient, as one app, is built for multiple operating systems.
  • Compatible with both Operating Systems.
  • The number is users is high due to multiple operating systems.
  • Frequency of rollouts of the update is higher.

 

 

Native Mobile Applications

Native Mobile Apps can run only on a single operating system, either on iOS, Android or Windows. Mobile App developed for the Android platform do not run on iOS and vice versa. Compared to Cross-Platform Mobile Application, Native Apps are a bit tilted to the easy development side. As they only need to fit into the criteria of either Android or iOS checklist.

The main Integrated Development Environment i.e. IDEs used for Android developers use Android Studio and iOS developers use Apple’s XCode. They are developed with the purpose of functioning on a specific platform and to help programming languages for respective platforms. Native apps make the complete utilization of the hardware of the device being used for operating it.

Native Mobile application performs very well for the Games apps. As the usage of the device is completely done by this platform apps. As native apps are built for only one device and all the criteria are being filled up. This gives the user the best performance and experience.

 

Pros and Cons of Native Mobile Applications
  • The time required for the development of the native app is higher.
  • Coding of the app is always unique
  • The costing of the app goes a bit higher, as two different versions needs to be developed for different operating systems.
  • Consumes internal device lesser space.
  • Responsive time is less due to most criteria fulfilled.
  • Easily meet the standards of Operating Systems, due to one platform coding.

Choosing a platform totally depends upon the requirements of the app owner and the app user. Both of them have their own pros and cons which make them apart and unique.

5 Tips To Improve The Efficiency Of Your E-Commerce Mobile App

Online sales have seen tremendous growth over the years. From simple online shopping websites like Amazon and Flipkart, to the more recent evolution of e-commerce applications. Seems like everyone is getting on-board. In all the chaos and confusion of new e-commerce app launches every day it is easy to get drowned out by the noise. How do you ensure that your e-commerce app is not only appealing but makes a lot of sales for your brand? We’ve put together a list of tips to help improve the efficiency of your mobile app.

How To Improve Your Mobile App Conversion Rate
While mobile apps have evolved over the years their basic guiding principles for development remain constant. If you follow the guidelines as described in this post it almost guarantees you a successful e-commerce mobile application. Here is how to improve your e-commerce app.

1. Focus On The User Experience
The most important aspect of any mobile application is the experience the user has with it. First impressions count for a lot. The easier the user finds to use the e-commerce app the more likely he is to buy from it. No complicated interface to make movement within an app and exploring it a nightmare. The user interface of your mobile application should be clean and easily navigable. Pay attention to menus, buttons, and any clickable item. Make sure they are the right size and shape for all users to click comfortably.

Important elements like add to cart, buy button, and proceed to payment button should all be placed in the thumb zone. A thumb zone is an area on the phone screen where your thumb on either hand can reach comfortably without having to stretch.

2. Easy Log-In and Check-Out Process
I think you’ll agree that as a user you absolutely hate a complicated sign-up process to new websites. So much so that if it isn’t too important than you will abandon it mid-way. The same goes for any e-commerce application. If you give your customer too much time to think then they’ll eventually find a reason to not spend that money, or not spend it on your applications. That isn’t something you want to happen. Use social sign-in as a quick way to create user accounts to your app.

Similarly, if your check-out process is complex, you’re just giving your prospective customers time for doubts about their purchase. You want them to finish this part of their buying journey as quickly.

3. Consistency Is Key
An important element of the user experience is consistency. It is so important in fact; it needed a whole other section to talk about it. Consistency in your fonts, colors, design schemes is obviously not to be tampered with. However, also focus on the consistency in your image sizes, product descriptions, and prices. All the information mentioned in your app should be 100% accurate at all times.

4. Faster Loading Speeds
As with most websites, e-commerce applications that load quickly and display the products accurately are the ones customers would prefer to shop on. You should upload only optimum images on the site without compromising on the quality of the same.

If a product page takes over 4 or 5 seconds to load chances are your customer will quit his shopping or switch to another app that provides a similar service. Testing a prospective customer’s patience is a sure-fire way to lose one.

5. Pay Attention To The Three Tap Rule
The best apps have a UI & UX design such that their customers can get from the top category to the actual product they would like to buy in three taps. The common and effective method is to have the category > subcategory > product. It makes sense to link to alternative products or similar products in a section below.

If you’re finding it hard to adhere to the three tap rule, you should at least ensure that the search bar on your app consistently provides quick, relevant, and accurate results. That way instead of combing through your product choices the customer can move to exactly what they are looking for.

Conclusion
Building an e-commerce application that sells well and keeps your customers coming back for more may seem easy but is more complex than you can imagine. Using these tips to build an effective e-commerce mobile app is the first step. Your next step would be to hire a mobile app development company that can make the best use of these tips. If you’re looking for a professional mobile app development company that works within an affordable price range, please get in touch today!

Benefits of IoT in Mobile Application Development 2019

IoT is the most trending topic which can be considered in today’s world. The main reason for this is the connectivity level of the system which is operable to a large number of devices. It has enlarged its boundaries and entered into the fields like HealthCare, Retail, Smart Homes, Agriculture etc. And when it comes to connectivity smart mobiles and its apps are the first thing that comes into the mind.
Integrating the IoT in the mobile app in the account to control the multiple devices specifically wireless ones is the most useful and trending around the globe. There is a huge list of the advantage of using the IoT into the smartphone app, let’s discuss this in detail.

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