Importance Of Web Designing In SEO

There are a lot of naysayers that don’t understand the link between a Web Designing and SEO process. While these two may seem complimentary to each other they need to work hand in hand if your business is to succeed. It is no longer about “if you build it they will come”, it is actually more on the lines of “if you build it well, they will come”. Here our take why website design is very important for your websites to search engine optimization.

5 Reasons Web Design is important for your business

1. Better Web Design More Visitors
Your website design will depend on the customers you would like to attract to it. For the younger generation a simple website without a lot of bells and whistles won’t be suitable while if you add too many “new age” features in your website and your customers are from an older generation they might not enjoy it as much. Now if you wonder what does SEO have to do with this remember that a lot of your SEO ranking has to do with the customers you can attract to your website and how long they stay on your website before moving on.

2. Site Speed
Another important aspect of SEO is how fast you‘re able to provide the required information to your customer. The quicker they receive the information they more they’re willing to stay on your website. Not only does the speed on your website matter for technical SEO, the speed at which the user can locate all the relevant information while on your website is another important aspect of how loyal of a consumer he becomes. Site speed itself is an important parameter that Google judges in ranking your website in its search.

3. Navigational Ease
Another important factor that could decide your website SEO is the ease with which users can find the information they’re looking for. I touched on it briefly in the last point and while they may seem contradictory to one another, how fast your potential customer can find the information he’s looking for can go a long way in ensuring that he keeps coming back to your website anytime he has any trouble with your particular skill set and needs answers. You’ll be steadily increasing your brand loyalist and reducing your dependency on paid ads to grow your fan base.

4. Professionalism
Another reasons companies rely on trusty web design companies in Pune for their requirements is because a well-designed website gives an air of professionalism to their brand. According to research, a customer is more likely to choose a business based on the quality of their website. A higher quality website gives an assurance to the customer that the business is to be trusted and they can do business with them.

5. Changes With Time
As with most things your customer preferences will change over time. As your audience matures so will their choices. If you are planning to grow with the company, it then becomes imperative to be able to change as per their needs. While the keywords you target will most likely not change you can always aesthetically revamp your website to continue to make it more attractive to your prospective customers.

Conclusion
Don’t let people tell you that web design and SEO are not linked because as we’ve discussed it above they very clearly are. If you are looking to build a new website for your organization or overhaul your existing website to match the needs of your current customers, you’ll need the services of a professional web design company in Pune that knows their way around both SEO and Web Design. If you‘d like to know more about how we can help you change your website to get more customers, get in touch with us today.

Top Ranking Signals to Pay Attention In 2019

With Google changing its search algorithm so regularly we seem to have new ranking signal champions to root for every year. In 2014, it was site security (https), 2015 had your websites mobile responsive status, and 2016 shifted to more content driven ranking signals with Rank Brain. But what about 2019? What ranking signals should you focus on if you want to win at SEO and get your website to the top of Google search?

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Social Media Marketing Tips For Small Businesses

We’ve realized the importance of social media marketing. It’s a great platform to share your ideas, be heard, and even market your products. But for business owners who need to focus on other aspects of your business front keeping in touch with the latest social media marketing tips can be quite challenging. CodePlateau brings you the best tips for social media marketing that can help propel your business to the next level.

Best Social Media Marketing Tips For Small Businesses

These tips will tell you how to use social media marketing to help grow your business from a starter to a leader.

1. Start With A Social Media Marketing Plan

Due to time constraints, focus on business aspects, small businesses usually lack the time for marketing which is one of the most important aspects. Small businesses, however, don’t have the resources to afford a premium social media agency that will do the work for them. So in order to succeed they need to start with a social media marketing plan. Spare just a few days or a few hours each day to decide what you will do for the coming month. It’s easy to pick out special holidays and events that are coming up and decide your social media calendar based on those. We usually like to plan out our social media marketing calendar a month in advance. You might not have to post every day, but frequent posting leads to better success in social media. We live in a world of low attention spans, when you’re out of sight, you’re out of mind.

2. Choose Social Media Platform Best For Your Business

This is in fact much harder than it appears. Normally when working as a Social Media Marketing Agency in Pune for our clients we like to start with all the popular social media marketing platforms. Facebook, Twitter, Instagram, LinkedIn, and Pinterest. If you have existing channels your social media audit will give you a better idea which platforms you need to focus on. Otherwise, you can try them all and see what sticks to the wall. It’s best to trickle down your accounts to just one or two. Make them your priority and be very active on those platforms while also periodically posting on others as well.

3. Familiarize Yourself With Your Audience

For businesses, and especially small businesses it’s really important that you get to know your audience. Your bottom line depends on them. Your audience segmentation will also give you a better perspective of the social platforms you need to target. The audience you want and the audience you get might be completely different. Ideally, a pub would prefer a much younger audience, ideally, between the ages of 21-26. However, if they’re getting a much older crowd ranging from 28-35 is it so bad? It comes down to the business decision at the end of the day.

4. Share Rich Media Content

Audiences especially the younger audience, don’t like looking at bland media copy. They want something to make them feel more connected to the post. Share images, gifs, and videos whenever you can. This will help keep the interaction between the communities quite strong. Remember that visual content always leads to higher engagement across the audience groups.

5. Quality vs Quantity Debate

If you have to post every day on your social media platforms (and you should) post something that worthwhile or not at all. Answer these questions for yourself and ask yourself if they post should be up online. i. Is the post entertaining? ii. Is it informative? iii. Is it likely to be shared?

Conclusion

Use these social media tips to move your growing business in the right direction. If you’re still finding it tough to get a fixed routine and need professional help setting up your social media marketing angle get in touch with CodePlateau. Not only does CodePlateau do quality work, but we’re an affordable social media marketing agency in Pune. Get in touch today.

SEO in 2019? The Importance of SEO next year

We’ve heard it a hundred times already, SEO is dead. Maybe in its conventional form, it died a long time ago, but if for a second you forget about the importance of SEO, you’re not only doing a disservice to yourself but your business as well. As the time goes by, we’ve seen the role of SEO shift prominently, but not how relevant it is to the online marketing game. Here are some of our thoughts on the importance of SEO in 2019.

Importance of SEO in 2019

Here are some reasons we think SEO will continue to rule the roost in digital marketing not just in 2019 but for the years to come.

1. Quality Is Still Important To Google

Of the many ways in which SEO has evolved since it’s inception is the concept of quality vs quantity. When SEO first began it was all about keyword density and getting the right message to the search engines. But times, they are a changing, and Google now prioritises the quality of content. It makes sense too, better content would mean more site visitors which would proper your ranking.

2. Focus On Long Form Content

While the focus of businesses was on writing long-form content for introductory guides, it has now been altered to cover every aspect of your SEO. Your content has to be as detailed and descriptive as it is helpful to the client. On an average, the content on each of your page should be more than 600 words minimum. The longer and more descriptive you can make the content, especially when it comes to blogs, the better it is for Google to rank your page. As long as you maintain the quality that is.

3. Focus has shifted to experiential browsing

Moving forward from 2018 into 2019 and beyond the focus will be on a more experience-centric web. New technologies are being released and adopted by the early adopters to provide their users with a better experience. A good example of that is the AMP browsing. Making the access to quality information faster and more reliable. Creating an experience the users can connect with is going to matter on a deeper level than just earning the revenue from the client.

4. Change in Indexation Patterns

While sitemaps we’re relevant to Google in the past (and they still might be), Google isn’t relying on them entirely to create an index for your website. Why are they doing this? For their customers – not you, but your site visitors who demand the best from Google at all times. If you take a look at your sitemap you will see a whole lot of fluctuation from the number of pages that get indexed from week to week. This is normal for now and might be in the future as well. Although we believe that going forward Google is going to adopt a more proactive approach towards which site pages to leave out from the indexation process so if you have any low-quality web pages you better get to work on fixing them quickly.

Conclusion – The Importance Of SEO

From what we’ve mentioned above it should be quite clear that SEO is going to be relevant for a long time to come. Methods of doing SEO might shift as they have in the years gone by. It can be tough for people without the relevant knowledge to keep in touch with the latest SEO trends.

If you would like your website traffic to increase and convert those site visitors into customers it’s best to hire a professional SEO agency in Pune who will be able to handle such requests. CodePlateau is one of the best SEO agencies in Pune with a host of experience working with both Indian and international clients. Their task oriented and eye for detail have helped them achieve great success for their client’s worldwide. If you’d like help with your website SEO, get in touch with us today.

 

Web Design Trends We Absolutely Love in 2018

As we approach the middle of the year, here is a list of web design trends that we have absolutely loved working with, in 2018.

Bold and Bright Colors   

Experimental color themes are finding more takers this year in web design. A combination of bright colors can convey happiness and set a positive mood. Another feisty way of using bright colors is the monotone technique. If used as a background for content, monotone enhances readability.

We also love using duotone (two colors make up an image).  It allows us to distinctly express the emotions that particular colors convey. Text attains prominence over duotone. Overlaying is another effect that can be easily created but needs to be used sparingly.

Cinemagraphs

Since it’s invention in 2011, cinemagraphs have been used to attractive and alluring effect in web design. How are cinemagraphs created? Usually, Photoshop is usually used to edit an HD video to create a still frame and retain a moving frame within the same shot for effect.

Cinemagraphs are very effectively used in various marketing campaigns. Imagine wine spiraling in a wine glass in the otherwise still image of an outdoor family lunch table. The glitter and sparkle on the diamond ring on a jewelry website homepage are among the many good uses of cinemagraphs.

Sticky Navigation   

We refer here to chat boxes and other navigation elements too. Sticky navigation works best for action-oriented websites. It is also ideal for long pages, where this design element has replaced ‘back to top’. Mobile users are already aware of sticky navigation while browsing websites. They are bound to love any web design element that adds ease of use to website browsing.

The psychological connect of sticky navigation is the browsing confidence it gives its users across demographics. The user has the feeling that they are constantly interacting with the website and are never lost.

Split Screen Design

More websites are opting for a single screen divided into two vertical screens conveying two different messages. A distinct illustration, text or image conveys the characteristic of each side. This design element is great when you contrast two messages or want the user to be attracted to a particular communication.

Striking singular colors and impactful typography builds user interest in split screen design. Drawing user attention to an action button is easier in split screen design, especially when the button on the left side of the screen. Since most users now have large screens on their mobile devices, split screen design is a favorable web design element for now.

Instagram Marketing Methods

Instagram Marketing Methods

Instagram is one of the fastest growing Social Media Platforms in the world. It has moved fundamentally from its original stages of being able to post only a single image in 2010. Instagram has over 500 million users all over the world. It has more than 15 million business profiles in the world. As part of India’s best Digital and Social Media Marketing Agency, we use Instagram as one of the leading platforms to promote our clients.

Social Media Marketing Tips: What is a business profile and how do you get one?

Facebook had purchased Instagram for a sum of $ 1 billion. It is a significant sum of money to pay for a company, but if you look at the overall marketing picture then you will understand why for Facebook it is nothing more than a drop in the ocean. Instagram is one of the biggest social media marketing platforms in the world. Businesses spend more than a Billion Dollars on advertising on Instagram alone every year.

If you have an Instagram account for your company then you can quickly link it to your Facebook company page and start promoting posts on Instagram as well as Facebook. Here are the steps to create an Instagram Business Account.

First Step: Open up your mobile Instagram app.

Second Step: Click On Settings and look for a “Switch to Business Profile” at the bottom of the list.

Third Step: Select a verified Facebook Company Page to link to the Instagram account

Voila. You have it.

 

Methods of Advertising on Instagram:

Once you have switched to a business profile on Instagram you have several options to advertise your products or services. We have included some of the top advertising methods on Instagram:

Photo Ads:

Instagram was built as a photo sharing platform. One of the methods of advertising on Instagram is using Photo Ads. They’re like regular shares on Instagram but with added features like a call to action button, for users to interact with your ad.

Video Ads:

This feature lets you showcase to your customers your products and services with the help of videos. Make sure to keep your videos short and creative to get the best out of the Ads’. Video content can be used in a wide variety of ways. Movie studios and game developers have been using ad videos to promote their app downloads and movie ticket sales.

Carousel Ads:

This is a popular feature among e-commerce websites. It lets you display multiple products that the customers can swipe through. It’s good to have a selection of related items to display on your carousel ads to ensure that the customer is enticed to swipe further. Don’t forget to add a call to action button to take your users to the website of landing pages for the products.

Story Ads:

This was a new feature that was just released to Instagram. Stories let you share your business story with the customers. A good way to attract followers by publishing interesting facts and creative ads on your story. What differentiates your story from the video ad is do that, stories are not a permanent fixture and they disappear from the app after 24 hours. If you have a strong following, stories make a good way to keep in touch with your customers. To provide them with teasers for your products or services. More than 250 million people use this feature on a daily basis so make sure your ads are top notch. Story Ad’s appear in full screen and are usually followed by Ads of other Instagram users that your customers follow. More space for content and better creative ideas.

If you haven’t yet got an Instagram account then you should. If you have an Instagram account but you don’t have a business profile set up then we can help you do that. CodePlateau is India’s premier Social Media Marketing Agency in Pune. We have helped several brands establish themselves on various social media platform using our unique digital marketing strategies and viral marketing methods. Instagram works really well especially for products that have a strong focus on a visual identity and design. If you believe that you need help promoting your business through social media marketing, let us help. Our services are on offer just a click away.