5 Mistakes to Avoid While Designing a Website

Website Designing is the most crucial part of the overall process of website development. During this process, the main perspective is to take care of the users and its overall effortless experience throughout the website. The main goal for any website designer is to lock up the user into the website and convert them to the customer. Also, from the designers’ point of view, it is also mandatory to fulfill the client’s expectations and also maintain the standards of the industry. This can be too much complicated in certain cases and end up losing users and revenue simultaneously.

Let’s take a look at the mistakes which need to be avoided during website designing.

1. Website Speed

– The website speed has become the most important factor for any site to sustain in the competition as well in to maintain its higher position in the search engines. Due to the availability of high speed of internet, people have lost their level of patience. Users can’t wait for more than 3 seconds to load the site. So, to generate the traffic and convert them into conversions it’s really important to maintain the quick loading speed of the website.

2. Navigation Bar

– Sometimes to make things stand out or to try out innovative ideas, designing may go wrong have negative effects instead of positive. That doesn’t mean trying new things should not be an option. Try to maintain the standards of every element. Like for navigation bars are placed ideally on the top or at the most right side. Placing them totally in a new place or making it invisible or hidden bars misguide the users. Elements which let the user struggle has comparatively fewer conversions.

3. Spacing

– If ever want to know the importance of the white or blank space ask any website designer. Blank or white space gives the room to the user to think and properly understand the site information. Also, this does not distract the user and concentrate only on one thing. Its always advisable to give the white spacing on the website on both sides.

4. Grammatical Mistakes

– Spelling mistakes can be counted into a minor one but the effect is major on the site. Website losses its credibility and the trust of the users due to grammatical spelling mistakes. Content is counted into the first impression and when it is bad, the user never returns to the website ever. This can cost you a huge amount when the users don’t return to your website.

5. Mobile-Friendly

– According to the statistics, 51.65% of the users were operating mobile devices for searching the queries. So if you want to get a number of traffic and the conversions you must have a mobile-friendly website.

We hope these tips would be useful while designing the website which could increase the revenue and the popularity of the site.

Design A Trustworthy E-commerce Website

An e-commerce website is said to good enough when any user lands on the site and complete the process of payment without any struggle. It’s a common scenario with the e-commerce website that the advertising is done well enough to attract and drive the audience to the website. But poor user experience or loss of professionalism, ruin all the efforts of the advertising. For any e-commerce website, there is no specific format or pattern which needs to be followed by everyone. But certainly, there are few elements which are mandatory to include within the website.

Follow the below tips which would help to improve the user experience of the e-commerce website.

  1. Think Like User – For any e-commerce website its important to think like a new user who had landed on the website first time ever. Keep all the navigations and products simple and easy to use. Let the offers and deals be highlighted on the first look or on the banners, so users don’t miss out and also attract them.

 

  1. Search Option – eCommerce website is huge collection of products which might be difficult for any user to find any specific product. Having the search bar on the site becomes the lifesaver for such customers. Also, it saves a lot of time and efforts user due to which its also in the preferred e-commerce website.

 

  1. Simple Design – Simple Design is the key to the e-commerce site, which gives the professional feel to the site. Complicated and too much content actually don’t give the user space to breath which ends up losing them.

 

  1. Checkout Cart – Everyone has observed the cart logo at the header section of any e-commerce website. This option keeps updated the user about the number of items in the cart. This is also calculated under one of the strategies for better user experience, as a user have not to cross-check about the number of items added.

 

  1. Quality Image – This is listed under the most important and mandatory point any eCommerce website should have. High-quality photos not only give the website a professional look but also helps in creating the trust for the user on the products and its quality.

 

  1. Review & Testimonials – It’s been preferred by many of the people nowadays to check the reviews first and then decide. It can be a movie, a new restaurant or any buying any online product. Having a section build up the trust of the users before buying it from old or even new website.

 

  1. Product Layout – Keep the display of the product simple with proper spacing. Too many products or too less in one area, loosen the interest of the customers and even might confuse them. Grid layout is the most preferred layout to be used by any e-commerce website.

 

  1. Quick Checkout – The checkout is the step when the user had finally sorted and decided to buy the products. Minimize the steps while moving towards the payment option. Also, don’t distract the user at the payment page with certain offers and deals, you might lose the customer there.

 

  1. Contact Information – There are multiple times when customer have a very small query and they search for the contact information. Providing the details helps the user to get connect instantly and also help to gain trust. Details can be contact number, location, working hours, etc.

 

  1. FAQ – Users have several questions which are most frequently asked. If unanswered the user may not buy the products from the site. Setting a FAQ section answers their simple and common questions. These clear the doubts instantly without even contact the support team.

 

Using these tips will surely help in improving the user experience in the overall website and increase the conversion rate. All these points are taken care of when the website is designed and developed by the professional company.

Web Designing Tips For Small Business

Website Designing for a small business or the startup company plays a very important role for growth. The business is totally dependent upon the designs and layouts of the site to attract the customers. As being a new business, people are not aware of the brand and its services, so it’s a difficult task altogether to start and gain profit at the initial levels. There are certainly many other factors which are required for the conversions on a new website. These factors include development, content, navigation and many more. But when the user land on the website, attractive designing is the only factor which holds the user. To overcome multiple hurdles, it becomes mandatory for any businessman to choose the professional service provider to design and develop the website.

Below are 7 tips listed that help your small business website to gain presence.

1. Strategic Planning

– For any business, it may be small or big, it’s very important to plan out the things at the initial level. Planning the strategy helps in multiple ways like you get the clear path to start working on, track the progress, set the deadlines and many more things. It helps every individual to work in the decided flow and avoid putting extra and random efforts on unnecessary work. Its also been said many people, planning helps in strength to the business for its steady growth and continuous prosperity.

2. Professional Design

– As discussed above, designing is the most important and crucial part of any small business. Hire the professional website designing company for your website development. They know the proper color scheme which would match the business platform and also the industry standards. The relevancy between the image and the fonts should be maintained to give the professional look to the website.

3. Services & Products

– Highlight the products or the services which are provided by the company. The user should not struggle to find the services or products on the website. Showcase them well enough to catch the attraction of the user while just scrolling through. Try to design an individual page for the services or products. This would also help in ranking the website in the search engines.

4. Responsive

– Nowadays there are multiple screen size and browser’s availabilities which differ from user to user device usage. To acquire a large portion of the user for any small business it’s important to create a responsive website. These websites are compatible with any device and the browser irrespective of any user. There is no such rule to gain business from a specific device, so be prepared to be compatible with the user.

5. Hierarchy

– There has to be the proper hierarchy maintained along with the full website. Like the common structure has the home page, followed by the company profile and the services and products. The last steps include the connection options like contact details etc. Social media shouldn’t be avoided, this has a very good impact on the user and also gains trust.

6. Clear CTA

– Call to Action button should catch an eye of every visitor scrolling the website. It is being a case where a user is convinced and want to buy the service but unable to find the option where to get it from. Provide multiple times the call to action button on the whole website, so no user is missed to convert it into the small business customer list.

A successful small business takes a lot of efforts to grow during its initial stage. Also, the skills and the professional perspective is simultaneously important. It’s also advisable to hire a professional website designing company for the early level of developments.

Website Designer Questionnaire For Clients

We have been learning one thing since childhood, is to ask questions to clear your doubts, obstacles, etc. The more the questions asked the clearer your concepts are set in your mind. A similar thing applies to your professional life too. Being a designer it’s very important to understand the client’s perspective and needs. The perspective can only be cleared when asked multiple questions to them. This will help to understand the client more deeply. Also, their work which can be services or products, their brand, budgets, aim, and many more things. By the question, we not only understand the client but also help us to plan the strategic, timeline and deadlines.

So without any time waste, let’s get started to the set of questionnaire.

1. Learn more about the business

Until and unless you are clear about your client and its business there is nothing you can start with. Get to know about the business location, contact number, reviews, etc. This will help designers and developers to grab the basic information about the industry.

2. Know about the website

If the client owes the website previously, get the most of it. Get to know its technologies, version, frameworks, etc. Also, in terms of marketing, its current condition in the market, place holding in google, keywords, etc.

3. What they want 

Ask your client about their expectations, ideas, perspective and whatever they want. By doing this you get the checklist to do things which are attached to the requirements. At this level, you can see the clear path on which work needs to be started.

4. Specify the keywords 

Certain clients have this specific requirement about the keywords. List down the keywords and check the current scenario, so the progress can be measure. If they don’t have any specific keyword, ask them for their views about it.

5. What’s your USP

Every company has its unique selling points, ask for it. This is the one thing which makes them stand out in the crowd of competitors. Also, it needs to be added on the website which is highlighted to attracts the customers.

6. Who are your competitors 

Knowing your competitors always helps to know your current position and where to reach in future? Referring them one gets the idea about the current competition level in terms of development as well as designing.

7. Target Audience 

For any business its important to know the target audience in the initial stages of designing. Depending upon the B2B or B2C business the layout and the appearance varies. Customer-oriented website is more interactive as compared to the business one.

8. Do you have references 

Nowadays people are fascinated by some of the other things and they wanted it on the website. So clients do have few references and ideas which they wanted to get implemented by the website designers.

9. Deadlines 

This question shouldn’t be missed out to ask by any client. Certainly, depending on the work and implementation the time may vary. But it’s good to have the deadline which shouldn’t be crossed.

10. Budget 

Well, this is the never missed question neither by the client, not the professional designer. This question has different lookout from all the companies.

It may be a designer or the client, having a clear understanding of the project is very important. The professional website designers have the ability to undergo the brainstorming process to get the best of the work. These questionnaires will help to resolve the hurdles while designing a site.

Mobile Ads Optimization Strategies

Advertising is no more a limited or bounded platform for any of the sources. It has just extended its boundaries, more than expected in the last decade. Advertising has its roots starting from newspaper ads column to search engine ads and the latest one mobile application ads. Online advertising is the most diverse part which depends upon the requirements and platforms used them for. And the main motto of the diversity is to reach the right users and convert them as the customers. Smartphones have the largest share in mobile advertising as it made life much easier in terms of personal and professional ways both. Currently, the most trending platform for advertising is mobile ads. Surely this is due to the higher number of users around the globe.

According to the survey, approximately 70% of the advertising lose revenue due to not targeting their perfect audience. This happens due to lack of knowledge about the behavioral data which they have and not using it in the right ways. The click rate of the ads from any campaign is only 0.1% which means the only ad is clicked by the user among the thousand ads. To avoid such a situation, certain strategies need to be followed to gain maximum profit in minimal budget.

Right Audience

– Audience depends on multiple factors like location, proper age groups, surfing timing of the users, etc. Selecting the wrong audience can make big losses even though paying higher amounts to the advertisers.

Display Frequency

– Give your ads a moderate frequency. This will not irritate the users by continuously viewing one ad nor search or waiting for it to display again. Setting proper frequency gives a visible difference in results.

Clear Message

– Sometimes while making the ads banner advertising to make it too creative and ignore the motive. Due to this user actually gets confused about what exactly the ad is about. This certainly a situation where the user does not click on the ad. Keep the message about the product or service crystal clear.

Images

– Images speak more than words; this proverb applies even in the advertising. Adding images in the ads attract the user more as compared to the non-image ads. Just remember to add the proper size images to fit for the banners.

Landing Page

– Only creating attractive ads is not enough if you don’t have a proper landing page. Also, the landing has to be mobile-friendly for easy navigation of the users on the website or app after clicking on the ads.

Video Ads

– This is the most trending form of the presentation of the ad. According to the survey, 30 seconds video has the most response as compared to 15 seconds and 45 seconds video ads. There are certain ads which run in between the video, they again have the highest view time.

Ad Extensions

– Ad extension gives the added advantage to drive the traffic. Using a proper extension like know more, call us, etc. can generate more conversions. Also, some ad has the types as call campaign-specific designed.

 

Optimizing the ads campaigns is very important on a regular basis to maintain the quality and eventually increase the conversion. To get the best out of budget hire the professional to create and maintain the ads account, like CodePlateau Technology.

Top 5 Android Libraries in 2019

Android Library is a collection of all the source codes, files, format, etc. which are required to develop or build any mobile application. These are a number of libraries which are available for any developers on Android Studio. Depending upon the necessity and requirements they are being used. As these libraries are a set of codes, they are crawled or get by specifying commands from specific types and variants.

There are a few latest and updated libraries mentioned below:

  1. Retrofit

    – Its reviewed as the most useful Android library by many of the mobile app developers. This is due to the main feature which is converting the HTTP API into the Java interface. As this interface makes the code much simple and cleaner than before.

 

  1. Moshi

    – There was a well-known library called GSON which is similar to Moshi but in a much more advanced way. It can also be called the next level of GSON library used for API responses. The major feature of Moshi Android Library is that its compatible with Kotlin language for integration. And also, much light weighted than the previous version. This gives the code simpler way to integrate it.

 

  1. Chuck

    – In simple words, Chuck is known as an HTTP inspector. It performs the activity as its name ‘Inspector’. Its mainly used to inspect or get detailed information on any Android app. This information includes all the HTTP requests and responses inside the mobile application. Also, the database provides details of each and every request or response. Advantages of Chuck is that, its just a single line code with multiple functionalities, exportable file, notification on new request.

 

  1. Room

    – Room database is commonly known as Room Persistence Library. Which is known for its lighter version of SQL database? It has all the power of integration with a lesser compiling time. By using Room database, it decreases the boilerplate codes resulting in reducing compiling time while the process or using the mobile application. Also, it is compatible and gets integrated with many different components.

 

  1. Dagger 2

    – According to Dagger Team “Dagger is a fully static, compile-time dependency injection framework for both Java and Android. It is an adaptation of an earlier version created by Square and now maintained by Google.” Dagger 2 is used and is advisable to use by every mobile app developer because of its convenience. The minimal the efforts when the functionality of the application needs to be changed overall. It works in such a way, that only required part of the app is changed particularly without disturbing the rest.

 

These are only a few of the libraries from the never-ending list. While developing the Mobile Application always choose the professional as they are well versed with the usage of Android libraries for developing your mobile app.

Best Payment Gateways for Mobile Apps of 2019

Payment gateway is one of its kind technologies, whose development had brought not less a revolution in this world of online. These payment gateways have actually opened gates for secure payments and transactions via online. Due to digitalization most of the users prefer doing an online transaction. That means to run a successful business, secure and simplified payment gateways is a mandatory thing. But choosing the best and affordable payment gateway is a big task. So, let’s discuss 10 best payments gateways depending upon the various factors.

Payment Gateways for Mobile Apps

  1. JUSPAY – It’s one of the most preferred payment gateways in India. The big brands like Amazon, Airtel, MakeMyTrip, BookMyShow, Grofers, and many others are currently using JUSPAY as their payment gateways. Its unique feature is the single click bank OTP processing feature, which enables users to add the OTP in 1 click.

 

  1. 2Checkout – 2Checkout is counted among the best all-in-one monetization platform. It’s used by multiple national companies for expanding their business and managing the revenue more effectively. It is currently securing its payments for more than 14,000+ global online business. They are well known for their 24X7 customer support in all the languages around the globe.

 

  1. CCAvenue – CCAvenue has 200+payment options like credit cards, internet banking, debit cards, EMI etc. It offers countries wise payment option in their own currencies respectively. The integration of the CCAvenue payment gateway is simple and it gives full customization option. The display page for the users is full responsive i.e. compatible to any device.

 

  1. Instamojo – It has multi-channel Payment Gateway for India – SMS, Email, WhatsApp, Facebook, Website & more. It also consists of a long list of accepting payment from debit cards to credit cards, from net banking to wallets and UPI. Depending upon the requirements Instamojo provides mojocommerce, mojoxpress, and mojocapital.

 

  1. PayPal – PayPal offers both personal and business account depending upon the needs. With PayPal business account you can send as well accept the payments locally and internationally both. The integration requires a short span of time ranging from 1-2 working days. Currently, PayPal is only charging the transaction fee which varies upon location and transactions.

 

  1. Amazon Pay  – Amazon is among the trusted brand around the globe for its quality and easy refund policy. Amazon Pay being a payment gateway give much more advantages than Amazon. Just customers need to book their products and services, log in to Amazon account and checkout within minimal steps.

 

  1. PayU Money – PayU Money provides the fastest activation process with minimal documentation. Just link your account with the PayU Money, for easy refund and funds settlements easily. They have multiple payment options like credit and debit cards, wallets, UPI. PayU Money is compatible with both Android and iPhone mobile apps.

 

  1. Stripe – Stripe is another payment gateway used worldwide. It can be used for both personal and business online payment transactions. Stripe is used by multiple organization, companies, e-commerce platform, etc. The specialty about Stripe is that it provides fraud prevention, during the online payment due to its updated API version provided by the company.

 

  1. Paytm – Paytm is India’s largest and trusted online payment platform. This is used by locals as well as business. Paytm provide all modes of payment like credit & debit cards, net banking, etc. Paytm supports anti-fraud technology for secure payments. They also have instant refunds and settlement records.

 

  1. Citrus – Citrus payment gateway provides online transaction at both personal and business level. Just need to connect your bank account with the Citrus. This allows transferring money from one person’s bank account directly to other bank accounts. They provide a virtual private address to each user. This allows transferring money at lightning speed.

 

These listed payment gateways are secured enough for online payments also used worldwide by the people for personal & business purposes. Choose the correct payment gateway for your mobile applications depending upon the requirements. And for any Mobile Application development queries or consultation contact us today.

Tips To Choose the Right Mobile App Development Company For You App

Mobile Application has taken a huge leap in this current 5-year time as compared to the last. Especially from Feb 2016, since Google has launched its full fledge AMP update out to the world. After this launch, every company, industry, startup, etc. are on its way to developing a mobile version for their websites. This race does not end only at Accelerated Mobile Pages, it continues to owe a unique and brand-specific Mobile Application. So now we are crystal clear of the way to need to go on. Now enters the hurdles which are on this path, that is finding the best mobile application development company, which meets the expectations.

Here are few points which you should consider while hunting for the mobile app companies.

  1. Reviews and Feedback

    It’s a common tendency of any user to either review for a company which has given them a worst or the best experience. And due to the review, which is openly available for public, products and service providers take special care not to let any user give a bad experience. So, one of the points in the list is to check the reviews and feedback given by the customer to that specific development company. This has proved to be the best precaution taken if you hand over your dream mobile application project to any company. Well, this is just one of the multiple points to be considered and not the only one.

  2. One-Stop Solution

    Try preferring the service provider company which gives you the end-to-end services at one place. There are multiple steps included while developing a mobile app from scratch. Choosing a full fledge company give two advantage, like time and money-saving. As the team is already aware of the mobile apps’ functionalities, objectives and to do things. Whereas, switching companies for each step leads to loss of time to explain all the objectives and certainly the money. Few of the major steps include

  1. UI/UX team

    Finalizing the company has a team of advance designing like UI/UX designer give an added advantage. The professional has their own perspective and experience and they accordingly apply it on the projects. The only motto of the UI/UX designers is to simplify the design and make them user-friendly. A company having a developer and designer together understand the difficulties of each other and then plan accordingly.

  2. Have A Conversation

    Having a conversation is very important in every stage and most importantly at the initial level. While at the first-ever conversation you get to know the confidence level, services offered, experiences, etc. Its been several times that the client does not offer the project to the company just by the first and the only conversation. Even once the project is given to the company has connected to the teams gives you the idea of what is the speed of project completion or what are the hurdles faced at any stage.

  3. Check The Quality

    The companies which are totally confident about their work, showcase them on their websites. This is actually a beneficial point which is often missed out by the client. This could not be the most important point to be considered, but not to be missed also. With past work, you can get the idea of the quality and standards of the mobile apps developed. Sometimes they catch your eye and finalize that company for your dream mobile app. Just review the work for a better idea of the industry and the latest technologies used.

 

These are a few of the checklist points to be considered while choosing the Mobile Application development company for your own product or services. CodePlateau Technology is one of the mobile app development company which satisfies all the criteria’s mentioned above. For the best in class and standard mobile app get in touch today.

 

Tips For Mobile Application Testing

We are living in the most competitive and dynamic world where speed is everything. It’s our transport, product delivering, internet and even mobile apps. The mobile application has become the second most important thing after the internet currently. For every business or service, there are individual mobile applications available now for Android and iPhone mobile devices.

When there is some much need for a single product and more to that is the production, it’s obvious that quality is the only weapon to sustain in the market. According to the survey, it is reported that Mobile Apps are uninstalled after using it only once. At this level of competition only flawless mobile apps are used by its users.

Below are a few tips which would be useful

  1. Review:

    Reviewing on every level of developing a mobile application is essential. When the base has flaws, the next levels won’t be perfect. Testing should not be overdone as that would be a time waste task. Work smartly, and ensure the requirements.

 

  1. Multiple Screens:

    There are number of devices with multiple screen resolutions on which the application will be used. To overcome this situation proper steps, need to be taken from the very initial levels. Not only screens but the app should be compatible with old & new versions of Operating System both Android & iOS.

 

  1. Rollout to Minimal Customers:

    There are situations when for some reason the Mobile Application has been released with some bugs. There is no option of setting an app back once it’s been installed by the user. It’s a very difficult condition that users will reinstall the app again after the first bug version. To avoid such situation Google Play Store and Apple Store allow to release the app for limited users and test all the flaws and bugs. Track them and once all way cleared to release it to all the users.

 

  1. Track Your Data:

    There are multiple analytics tools such as Firebase, Crashlytics, New Relic and SumoLogic to track the data. Keeping a close eye on the data would solve your 50% of your issues. You can rectify your applications broken flaws, installing issue, non-responsive pages, etc. It’s a never to skip step in the whole process of development of the mobile application.

 

  1. Battery Usage:

    This is the most neglected point in the checklist, which has a major impact on the performance and user experience. According to the survey, multiple users switch to the alternative application for the currently used one, due to the high consumption of battery by that app. This affects the download quantity and review section negatively. Indirect effects of reviews also tend to new users from not downloading that specific mobile application. For Android apps, ‘Battery Stat Plus’ is one of the apps which detects the battery consumption for each and every mobile application installed as well as activities.

 

There are multiple points and tips which are present in the checklist, only a few and important of them are mentioned above. Do share your views or tips in the comment section below.

Is Your Mobile App User Friendly?

There are millions and millions of mobile applications developed to date and are still continuing. According to the statistics, 194 billion app downloads in 2018, up from 178 billion in 2017 which was the greatest hike in a year’s time. Also, most of the people are addicted to the social media platform. Global average daily social media app usage stands at 2 hours 16 minutes. This is due to multiple apps options for a single objective.

 

The numbers of users are huge and surely will be increasing with time. But an increasing number does not help in any major things. As mentioned previously there is a variety of option for every individual. These options have created a lot of competition for the mobile app developer. To withstand in the race of maximum and satisfied users for their mobile apps. Consumers stick to any one mobile application by multiple reasons like its long product list, offers, and cashback, premium member advantages, hobbies, essential tools, social media, etc. This is only one side of the coin option; the other side gives a major impact on the users. Let’s discuss the other side in detail.

 

  1. Simple Navigation

    For any user, it has become a preference that the app should be easily operable. There shouldn’t be any hurdle while operating it. Also, the flow needs to be constant without any breakage. User should reach to the goal of booking a product, appointment, etc. without driving them to other pages unnecessarily.

 

  1. Flawless Performance

    In any app sometimes there are technical issues which arise. This issue tends the user to leave the app and opt for another option to complete its requirements. It’s very important to keep a continuous track of the app for any technical issues and errors, for constant users.

 

  1. Sharing Options

    For buying any product nowadays people share with their friends to get opinions and the number is increasing. If a user has this option within the app, it becomes an added advantage for them. Adding social media as a sharing option not only increase a greater number of consumers but also give presence on social media.

 

  1. Customer Care

    Having customer care on the fingertips on the mobile app gives easy access for the users to resolve their queries. Users getting instant response for their issue become the returning users for that app. Online chatting is the best option that can be provided by the mobile app owner.

 

  1. Ads Free

    Having multiple and continuous ads for revenue purpose can actually sometimes hurt your revenue. With ads, users get irritated and tend to leave the application. Try having a ads free mobile app for a larger number of users on to it.

 

  1. Feedback

    Having the feedback section might not be in the mandatory checklist. But having this option gives free advice, suggestion, and issues to the app owner. People nowadays, prefer to mention both positive and negative things. Having the feedback section will bridge the gap between you and the user and can have direct connectivity.

 

Listed above are important and simple points to be added into the checklist for user-friendly mobile application. CodePlateau Technology is a well known Mobile App development company in Pune. The mobile apps developed by their expert team fits into all the standard criteria’s.