9 iPhone App Development Secrets You Should Know

iPhone App Development Secrets

The App store is an exciting place to have your app listed on. Not only does it increase your credibility as a company, but the downloads can also turn out to be very lucrative. Mobile App developers in Pune and all over the world are jostling to be in a position to have their apps in the App Store. Over 2.2 million apps have been published thus far, and more than double that get submitted for approval to the app store every year and are rejected. If you were an iPhone app development company in Pune then you too would want your app to be published in the App store. Luckily CodePlateau has some excellent suggestions to ensure that you only develop and submit iPhone Apps that will pass the stringent tests set by Apple.

Documentation Completion:

Avoid Incomplete Documentation at all costs. It may seem like a trivial point, but Apple lays great store to the documentation process for the iPhone App Development process. The more accurate details you provide to the iTunes team to review your app the higher the chances of success of your app being eligible to enter into the Apple app store. Providing the right contact information is obviously a no-brainer. Give them adequate means of ways to get in touch with you and answer any questions they might have in as detailed a manner as possible.

Get Rid of Placeholder Content:

Absolutely under no circumstances should you send incomplete work. There are a lot of amateurs that work on developing mobile apps for the iPhone. Make your work stand out by presenting yourself as extremely professional. Keep checking for anything you have you might have missed in the app from a look and feel perspective.

Fix Crashes and Bugs:

While you are in the development phase of the app for the iPhone ensure to check everything carefully. Never be in a hurry to release your product without having tested it thoroughly yourself. Sometimes iPhone App Developers and other Mobile App Developers get too close to their projects. They won’t be able to find the bugs because they’ve been testing it every day. Let someone new play with the app and see if they uncover anything. Only submit your app once you have been thoroughly satisfied that there are no bugs in your iPhone app.

Follow the Published Guidelines:

You will find a set of guidelines that Apple has published for all App Developers. Make sure that as a reputed iPhone App Development Company in Pune you follow the Apple guidelines for apps.

Fix Broken Links:

Just like on websites, broken links on Apps are extremely annoying and can cost your app dearly. Make to sure to add all the necessary links that have to be on every iPhone App. There are some mandatory links you need to add as per the published guidelines.

Stay True to Your App:

Describe your app for what it truly is. Don’t try to mislead your users by getting to download your app based on some false descriptions and screenshots. The app team will review the app from the standpoint of the user. If the descriptions and the images you have sent, meet the expectations or are you delivering something that was not advertised?

Build Standard User Interface:

As a Website Design company in Pune you will know the importance of good user interface. While you are working on your iPhone app development you should consistently stick to those design aesthetics. Readable fonts, inviting color scheme and the works. Think of the end user when building an app for the iPhone.

Proper Advertisements:

If you plan on running advertising on your app, make sure you’ve thought of that before you send the app in for submission.

Resist from Repeated Submission of Similar Apps:

Don’t try to cheat the app team by making multiple similar apps and publishing them separately. It is very strictly against the Apple iTunes guidelines and Apple might decide to punish you for it.

Follow these pointers and we’re sure your app will be in the App Store soon.

Best Mobile App Development Agency

How Web Design Affects Your Content Marketing

Website Design and Content Marketing

Content Marketing is a digital marketing agency strategy to publish content relevant to your industry that your customers would enjoy reading. Content marketing is all about getting your customers to your website by publishing interesting information for them to peruse.

Website Design to put it simply is the look and feel of your website. The website design is all about getting the user experience to the top level. To ensure that the person browsing your website feels invited to explore it. Web Design is all about keeping your customers on your website.

Both Content Marketing and Web Design play an important role in the success or failure of your business. You may be publishing the best , most interesting content available in the market but if the web design is not correct it will matter very little. On the flip side, if you work only on the web design and don’t have anything interesting for your customers to come to, why would they visit your website?

CodePlateau the best Web Design Agency in Pune has compiled a list of ways in which web design impacts content marketing. Read the list below to check if you have similar problems on your site.

How Web Design Impacts Content Marketing

Accessibility

A website design decides how accessible the content will be for the users. Does the web design promote the content you are proud of? Is the content you want your customers to read easily accessible? Your customers should know intuitively where to go to find the content they are looking for. Don’t add unnecessary clicks to ruin the users experience. They will leave the site before you can say UX.

Appearance

Much thought should be put into how the website will look with content on it. A blank website might look really good, but no as much with the content added to it. The colour scheme will also matter. Keep fresh web design ideas on your website and lure them with your content. You don’t want you site to look unprofessional. Pick the right colour tones can go a long way to ensure that the customer sticks to your website and enjoys the content.

Readability

The font you have selected, the size of the font displayed will all be significant in the web appearance. Using too many different fonts all across the website can disorient the user. Try and pick a font that’s easy to read with similar thought given to the font colour and size. Pick contrasting colours for the font and background making it clearer to read. What fonts do you normally prefer when it comes to readability? Let us know in the comments below.

Comprehension

Embed different types of content ideas into your web design. There will be some sites that are purely driven by text while others by photo and video. Don’t hesitate to mix it up. If your content is stage based why not make it a video instead? Use a series of photographs to explain what you mean. People can learn things with visual stimuli faster than they can otherwise. Make it a point to change things up a bit every now and then.

The point that needs to be driven is that you need to have a website that is user friendly and content friendly. You need to have content that is certainly user friendly. Content that is easy for the user to read and understand for the site to perform really well. It doesn’t hurt to create content that the users would love to share on their socials as well.

How to Improve Your Mobile App Usage

Importance of Mobile App Development

Mobile plays an integral role in any companies marketing strategy. Latest statistics show that people now spend more time on their phones than on their desktops and tablets. Since a majority of the time your customers spend is on their cell phones, it is necessary for you to have a mobile app as part of your marketing strategy. Mobile App Development is relatively new compared to web development.

Assuming you already have a mobile application, you must consider the downloads as the number one metric to judge the success or failure of the application. However on closer inspection you will see that Usage statistics are just as important. Usage and Retention statistics should be used to see the success or failure of an app.

Mobile App Engagement and Mobile App retention are two of the strongest metrics that really decide how much your customers have enjoyed them.

How To Improve Mobile App Usage

Low app engagement and retention stats can describe the success or failure of the application. Engagement is the number of sessions the user has with your app. Retention is, how many times the user has opened and used your mobile app after the first use. So how do you go about getting users to use your app for longer periods and more frequently? Hopefully these tips from the best mobile app development company in Pune can help increase the user engagement with your apps.

Simplify The On Boarding Process:

Tell you Mobile App Development Company that you want to make the sign in process as easy as possible. Most companies now allow for social sign ins and for good reason. They’ve already taken the trouble to update their information on their favourite sites. Let them use those to sign in. If you need additional information then ask the user to fill it up later in his/her account information.

Push Notifications:

Push Notifications act as a timely reminder to the user that they have downloaded your app and make them use the app more frequently. Notifications can also be used to deliver offers and news to the user. To entice them to use the application. Push notifications should not be too pervasive nor should they be too rare. You need to work out the right balance between too many and too few. Studies show that people who have kept push notifications active tend to use an app more frequently. Mobile Application Development Companies have a knack to suggest the right amount of push notifications that should go out.

Application Customization:

The more the user is able to customize the app to suit his or her needs the more frequently they will use it. Gone are the days of delivering uniform experiences to all. What really appeals to the users now is how much they can make the app their own. Mobile Application has developed very rapidly in recent years making for unbelievable app experiences for the end user. Find a Mobile App Development Company that is able to bring to reality the functionality that you are looking for.

Rewards:

Risks and Rewards go hand in hand. Rewards are when you incentivize the user for using your app. Usually incentives in the form of coupons, special promotions, extra content. However, this can also work against you. Users could feel aggrieved at having to use the app so often. They might also not appreciate what’s on offer as reward. Be apprehensive when you use this strategy though.

Updating Your App:

While the application is in the development phase itself you have to make a plan for updation. Users have a very short attention span and if no changes are made to the app, the retention will drop. Updates can’t always be fixes. They have to bring in additional functionality that the users have been looking forward to.

If you use these steps while developing and marketing your app, it will surely be a success. Downloads won’t necessarily lead to revenue generation from the mobile application development. However, increased engagement and retention of the user with the app will definitely lead to higher revenue streams.

CSS Audits and Why They’re Important for Web Development

CSS Audits and Why You Should Do Them

If you work for the best Web Development Agency in Pune then you will at some point have done a CSS audit. If you’re anything like us then you will also hate doing an Audit. It is however part and parcel of your website development services and extremely important for the health of the website.

What is a CSS Audit?

A CSS audit is kind of like looking for clues to solve a puzzle. A puzzle that when completed give you a faster more optimized website and a worksheet for future recommendations. You start by looking at the sites code and dig deeper. You will consider how many CSS Stylesheets you have implemented. How many are being called and if they’re really necessary. Does it affect the sites performance? Is the code written well? You end goal is to improve on the work you have already done. Our website development and website redevelopment services in Pune insist on having a CSS audit of your code to ensure that you get the most optimized code in your arsenal.

Benefits Of A CSS Audit

Pitching a CSS Audit to your clients is hard work because they normally have no idea what you might be referring to. What clients want to hear about are the benefits that Audit will provide them. As the Best Web Development agency in Pune, we have gotten quite good at explaining to our clients why a CSS audit is necessary. These are the tangible benefits that you can show your clients once your audit is complete. (Ensure to take the before and after results to give them a more clear understanding)

Reduced Filed Sizes:

Completing a CSS audit takes time. As the web development agency we ensure to be clear with the clients about our timelines. We need to sift through hundreds maybe thousands of line of code and ensure ways to clean it up. See if there are ways to cut down on the number of properties being called up. At the same time ensure not to hamper the functionality of the website. A CSS Audit when done properly will eliminate the junk and keep only what it necessary to ensure that the visitor to the website has less to download when they visit.

Ensure Guideline Consistency:

They not only help the clients with their website but also the web development agency. As you’re auditing ensure to make documentation regarding the styles and formats you have used. Make notes of how you have used your code and why so that in the future you can refer to them and eliminate yourself a whole lot of time while you are conducting audits on another property. This is also beneficial to the client because if they were to switch web development agencies the other website development agency will have an idea of what was done and why.

Code Standardisation:

Whatever you do maintain standardisation. You may wonder why this is such an important piece, but it is. Depending on your methods of segregating code you will be able to find your mistakes sooner. If you leave enough comments in your code, other people may find errors which you could not spot because you were close to the projects.

Performance Improvements:

This is what it is all about after all. If nothing else your client will definitely understand the difference between a heavy site and a light site. Site loading times can be displayed accurately and it is one metric that will definitely not confuse them. Auditing code, along with combining and zipping up stylesheets, leads to markedly faster site speeds. As their web development agency it is your prerogative to explain to your clients how much better a faster site will help with the user experience and help bring in more customers for their products or services. Especially in India where the connection speeds are not the best, having a light, highly functional site can do a lot of good.

Conducting an audit is the first step in achieving a clearer code metric. All that documentation will help in future projects and also keep the door open for further changes if necessary. CSS Audits can be time consuming but the benefits way outweigh the problems. As a web development agency that is constantly working on redevelopment of website this is the crucial step in our method of success.

Instagram Marketing Methods

Instagram is one of the fastest growing Social Media Platforms in the world. It has moved fundamentally from its original stages of being able to post only a single image in 2010. Instagram has over 500 million users all over the world. It has more than 15 million business profiles in the world. As part of India’s best Digital and Social Media Marketing Agency, we use Instagram as one of the leading platforms to promote our clients.

Social Media Marketing Tips: What is a business profile and how do you get one?

Facebook had purchased Instagram for a sum of $ 1 billion. It is a significant sum of money to pay for a company, but if you look at the overall marketing picture then you will understand why for Facebook it is nothing more than a drop in the ocean. Instagram is one of the biggest social media marketing platforms in the world. Businesses spend more than a Billion Dollars on advertising on Instagram alone every year.

If you have an Instagram account for your company then you can quickly link it to your Facebook company page and start promoting posts on Instagram as well as Facebook. Here are the steps to create an Instagram Business Account.

First Step: Open up your mobile Instagram app.

Second Step: Click On Settings and look for a “Switch to Business Profile” at the bottom of the list.

Third Step: Select a verified Facebook Company Page to link to the Instagram account

Voila. You have it.

Methods of Advertising on Instagram:

Once you have switched to a business profile on Instagram you have several options to advertise your products or services. We have included some of the top advertising methods on Instagram:

Photo Ads:

Instagram was built as a photo sharing platform. One of the methods of advertising on Instagram is using Photo Ads. They’re like regular shares on Instagram but with added features like a call to action button, for users to interact with your ad.

Video Ads:

This feature lets you showcase to your customers your products and services with the help of videos. Make sure to keep your videos short and creative to get the best out of the Ads’. Video content can be used in a wide variety of ways. Movie studios and game developers have been using ad videos to promote their app downloads and movie ticket sales.

Carousel Ads:

This is a popular feature among e-commerce websites. It lets you display multiple products that the customers can swipe through. It’s good to have a selection of related items to display on your carousel ads to ensure that the customer is enticed to swipe further. Don’t forget to add a call to action button to take your users to the website of landing pages for the products.

Story Ads:

This was a new feature that was just released to Instagram. Stories let you share your business story with the customers. A good way to attract followers by publishing interesting facts and creative ads on your story. What differentiates your story from the video ad is do that, stories are not a permanent fixture and they disappear from the app after 24 hours. If you have a strong following, stories make a good way to keep in touch with your customers. To provide them with teasers for your products or services. More than 250 million people use this feature on a daily basis so make sure your ads are top notch. Story Ad’s appear in full screen and are usually followed by Ads of other Instagram users that your customers follow. More space for content and better creative ideas.

If you haven’t yet got an Instagram account then you should. If you have an Instagram account but you don’t have a business profile set up then we can help you do that. CodePlateau is India’s premier Social Media Marketing Agency in Pune. We have helped several brands establish themselves on various social media platform using our unique digital marketing strategies and viral marketing methods. Instagram works really well especially for products that have a strong focus on a visual identity and design. If you believe that you need help promoting your business through social media marketing, let us help. Our services are on offer just a click away.

How To Avoid Traffic Drop During Website Redesign

Change is the only constant in life. No matter how smartly you have designed your website, after a couple of years you will need to change it. People tend to avoid change because it scares them and business owner more so. Can you imagine the drop in traffic that would occur while the redesign was in process? Have you considered though the amount of loss you might be making not updating your old website? It seems like a catch-22 situation. You could end up in a large loop of, we might lose out on customers if we redesign our website. So we must keep it the same, if we keep it the same then we are losing out on customers. We have not updated our website design. Luckily for us, we now have a way to fix and possibly avoid the drop in customers while our website redesign services are in progress.

How Do You Avoid Traffic Drops During Website Redesign?

If you are yet to implement the website redesign process then you can follow the steps mentioned in this blog to have little or no traffic loss as your website redesign service is in progress.

SEO the Redesign Process:

If you do not have an SEO Strategist on your team then you need to get on. An SEO Expert will be able to best tell you design team to avoid design conflicts that could seriously hurt your website traffic. Your design team would be experts in design and UI, but listening to the experts opinion on SEO related topics will certainly help avoid traffic loss. In fact, the suggestions make will help boost your Search Engine Rankings but the rise in traffic as well.

Use your existing Sitemap to Build New Architecture:

You already have a pretty decent foundation for your website. But it needs work. Instead of tearing down the entire building, use the blocks to create a whole new structure. In essence you need to use your existing sitemap to study the current structure of your website. Find out where you can make changes to improve the user experience on your site. In some cases, your URLs and general structure can remain the same. But if your current URLs aren’t set up in a logical way (ex. With relevant subfolders and appropriate page titles), a redesign is the perfect opportunity to fix this issue.

Setup 301 Redirects:

If you do decide to change your site architecture completely ensures to set up proper redirects for your links. One of the most common causes of traffic loss during a website redesign is the loss of proper links to your pages. You might have done a lot of back linking and social media activity. You don’t want to lose out on traffic from those sources because they’re all landing on pages that no longer exist. Even simple chage of structure from www.example.com/webdesignagency-pune/ to www.example.com/web-design-agency-pune/ needs to be properly redirected. No exceptions.

Create A New SiteMap:

Before re-launching your site ensure to generate a new site map and upload it to the backend. A site map basically is to help the google bots effectively crawl your entire website. If you have a small website with less than a hundred pages, you can easily build a sitemap from one of the many sitemap generators found online.

Utilize A Google Analytics Tracking Code:

Once you’re done with the sitemap also make sure to have the new analytics tracking code in place for your site. If your code is missing you will lose of good data and you won’t be able to tell if you have lost traffic during your redesign or not.

CodePlateau one of Pune’s best web design agency has handled several website redesigns for its clients. We are happy to say that we generally manage to keep the traffic drop below 5% (Industry standard is 10-15%). If you are looking for a web design agency in Pune give us a call. We will make sure your precious traffic stays with you.