How to Get the Best from Your Web Designer

You have hired the right web designers. The real test now is to get the best output from your web designer for your ongoing projects and website design solutions. Having worked on over 150 global projects as a professional web development company, here are some tips to ensure that your web designer delivers at an optimum level.

Never Rush the Design Process

Always set a reasonable deadline for the web designer. The client will love to have a brand new website ready in a week or a fortnight. But rushing your web designer to speed up things will adversely affect the design quality. Quality work will always take a certain amount of hours.

Evaluate and outline the work process in advance to accommodate both the designer and the client. Plan the workflow efficiently, ensuring that your web designer is never hurrying through things.

Encourage an Initiative-Driven Culture

When a web designer approaches you with a problem, don’t be too eager to lead them to a ready solution. Instead, encourage them to come up with innovative solutions to the problem. Unless you don’t get them used to confront problems, their experience and knowledge are bound to suffer. The long-term results could be your web designer’s gradual loss of interest and general lack of confidence in their work.

The Website Analysis Exercise

Here’s an exercise your web designers can practice once a week. Let the designers select a bunch of their favorite and successful websites with good web design. Now, direct them to make a list of 15 things that they think is cool about the design. The reasons for selecting each of these 15 things must also be documented.

You and the web designer can now discuss the common points they like across all the analyzed websites. This practice enables the designer to learn and practice design aspects. The design aspects picked up from the exercise can be included in the web designer’s approach, style or work process for better website design solutions.

Random Practice

As an ongoing practice exercise, along with the project work, let your designer create a random website based on the set of requirements you provide them with.

Treat this exercise seriously. Provide the web designer with specific design requirements. Set a deadline for the design and arrange a dummy client call between you and the designer. Discuss the design from the client point of view. This exercise will get your designer ample practice to interact with the client, understand specific requirements and execute the design accordingly.

Summary

These are four of the many practices we adhere to at our web development company in Pune. Implementing these practices ensure that our web designers are independent, constantly learning and assured about their work. Job satisfaction is another positive outcome of these practices.

Should you use a one-page website for your business?

In an age of drastically reduced attention spans, thanks to social media, cell phones, and widespread Internet access, retaining customer attention is an immense challenge. This is where a scroll-friendly single page web design makes a difference. Here’s a reality check on single page websites:

Do You Need A One-Page Website?

Single page websites work best for an industry or subject that requires the use of limited text. An infinite scroll website template is great for brand building and initial customer queries. Showcasing your portfolio on a separate one-page site isn’t a bad idea either. A new product, app or service launch can make a cool publicity campaign on a single page template. If you intend customers to recognize your brand name, and a few important keywords, a one-page site makes a groovy, dynamic, online visiting card for your business.

Small businesses that need to quickly summarize all details for their customers can do with one. Organizers of events, conferences, weddings, annual festivals, seminars, are other ideal 1-page website users.

But it’s not like big businesses can’t use a single web page to their advantage. If you are into graphic design, film, architecture, web app, photography or a hotel business, a single page website can effectively reflect your company mood and creative side. Dazzling fonts, colors, animations and graphics can result in awe-inspired designs and induce a wow factor.

The SEO Factor

A one-page website may not be ideal from an SEO point of view. Limited content can’t fit in a lot of keywords on a single page. There is a limit to the volume of search traffic that can be directed to the website. It’s not a lost cause though. In-depth SEO keyword research, posting highly relevant content, creating distinct content segments, using anchor links, embedding backlinks, and using analytics can help boost single page website traffic. Even though you have a single page website, you definitely need to create paginated blocks on your website to help with your website do better on search engines. As your web development team that also provide digital marketing services, we can definitely provide you with better solutions on how to improve your websites search engine optimization.

User Experience 2.0

One-page website design helps you focus the user attention to relevant content. Users no longer read information now; they scan text. Readers are now more likely to scroll down a single page, rather than browse through many website pages. A one-page template is also more mobile friendly, ensuring a more leisurely content browsing experience. Many social media websites have a one page home page scrolling section which then links to other articles. Facebook can be considered as a good example of a website that has a single page scrolling. Similarly so does Twitter.

At the same time, continuous scrolling can put off many users if the content is verbose and daunting to read. Applying clever website design solutions can help you surpass these problems and make it user-friendly.

Design Solutions

Use sticky menus to ensure that the user doesn’t have to scroll to view a particular section of content. Have a return-to-top button for easier navigation. We definitely provide you with excellent solutions in case you need an infinite scroll webpage. In case of multiple-page content, use a single home page template that has the navigation elements to support multiple blog and article postings.

CodePlateau is one of the premier web design and development companies in India. We plan and execute our design strategies with the utmost commitment. I hope the information shared helps you take a decision about whether to go to a single page website.