4 Important Social Media Marketing Tips

Social Media has massively grown in the last few decades as compared to any other platform of engaging people around the globe. In terms of the spread and usages, has also reached to new heights which cannot be matched to anything else. As we are aware about the widespread of the platform, so not utilizing it for marketing for your business would lead to a huge mistake. For the marketing purpose there are several options currently available in the market which would help to use the social media for marketing purpose. But in all the process, number of basic things are being miss out which leads to unfruitful results to the business. Let’s discuss few points which are needed to keep them in the checklist before starting the Social Media Marketing. Decide Your Goal Many of the marketers or businesses start their marketing campaigns without any specific objective or the goal. The objective is very essential as depending upon it you need to plan the process and pattern of the social media marketing. There are different types of goals such as launching new product or service, awareness about the brand, getting sales through that source and many more of them. The proper social media plan is designed upon the requirement of business. There are numerous strategies which vary from business to business or the marketer to marketer. The marketing plan will not have the desired result if they are unplanned. Competitor Analysis Yes, the competitor analysis, unlike any other industry or business, competitor analysis is a mandatory thing to be done in social media marketing. There are several benefits of doing the analysis like getting to know their strategies, designs, ranking keywords, working flow the etc. Shortlist your best of the competitors and the through a number of tools available in free as well as paid form. By the competitor analysis you get to know the potential of competitors as well as your own. Engaging Content It’s a revealed truth about Google that content is the king and engaging content of the social media. So, creating a unique content is not only the criteria for ranking, its now the engaging one. There are multiple options you can opt for to keep your audience engaged on to your profile like creating stories, limiting your daily post, ask for polls or opinions of audience, set a specific time of the posting etc. Track & Modify Keep a record of the social media marketing plan, so you can analyses the data and change it according to the requirements. There might be some strategies which work for specific products or service the and same might not work for another. Analyzing each and every strategy is very important. There are certain tools available which help to track the revenue gained from the social media marketing plans. Here are few of the tips which you should not be left out to add to your checklist of social media marketing to gain desirable results. Also, for any professional services regarding any social media marketing, CodePlateau offers the bestplans among the industry

Social Media Marketing Tips For Small Businesses

We’ve realized the importance of social media marketing. It’s a great platform to share your ideas, be heard, and even market your products. But for business owners who need to focus on other aspects of your business front keeping in touch with the latest social media marketing tips can be quite challenging. CodePlateau brings you the best tips for social media marketing that can help propel your business to the next level.

Best Social Media Marketing Tips For Small Businesses

These tips will tell you how to use social media marketing to help grow your business from a starter to a leader.

1. Start With A Social Media Marketing Plan

Due to time constraints, focus on business aspects, small businesses usually lack the time for marketing which is one of the most important aspects. Small businesses, however, don’t have the resources to afford a premium social media agency that will do the work for them. So in order to succeed they need to start with a social media marketing plan. Spare just a few days or a few hours each day to decide what you will do for the coming month. It’s easy to pick out special holidays and events that are coming up and decide your social media calendar based on those. We usually like to plan out our social media marketing calendar a month in advance. You might not have to post every day, but frequent posting leads to better success in social media. We live in a world of low attention spans, when you’re out of sight, you’re out of mind.

2. Choose Social Media Platform Best For Your Business

This is in fact much harder than it appears. Normally when working as a Social Media Marketing Agency in Pune for our clients we like to start with all the popular social media marketing platforms. Facebook, Twitter, Instagram, LinkedIn, and Pinterest. If you have existing channels your social media audit will give you a better idea which platforms you need to focus on. Otherwise, you can try them all and see what sticks to the wall. It’s best to trickle down your accounts to just one or two. Make them your priority and be very active on those platforms while also periodically posting on others as well.

3. Familiarize Yourself With Your Audience

For businesses, and especially small businesses it’s really important that you get to know your audience. Your bottom line depends on them. Your audience segmentation will also give you a better perspective of the social platforms you need to target. The audience you want and the audience you get might be completely different. Ideally, a pub would prefer a much younger audience, ideally, between the ages of 21-26. However, if they’re getting a much older crowd ranging from 28-35 is it so bad? It comes down to the business decision at the end of the day.

4. Share Rich Media Content

Audiences especially the younger audience, don’t like looking at bland media copy. They want something to make them feel more connected to the post. Share images, gifs, and videos whenever you can. This will help keep the interaction between the communities quite strong. Remember that visual content always leads to higher engagement across the audience groups.

5. Quality vs Quantity Debate

If you have to post every day on your social media platforms (and you should) post something that worthwhile or not at all. Answer these questions for yourself and ask yourself if they post should be up online. i. Is the post entertaining? ii. Is it informative? iii. Is it likely to be shared?

Conclusion

Use these social media tips to move your growing business in the right direction. If you’re still finding it tough to get a fixed routine and need professional help setting up your social media marketing angle get in touch with CodePlateau. Not only does CodePlateau do quality work, but we’re an affordable social media marketing agency in Pune. Get in touch today.

Tips For Making The Most Of Your Instagram Marketing Strategy

Instagram is fast becoming the favorite of many a social media marketers and for good reason. If you have a product or service that can benefit from visual representation then your Instagram account is the cash cow you need to tap. We have already written a lovely article about how you can maximize the potential of your Instagram account. In this article, we wanted to focus more on how you can make the most of your Instagram marketing strategy. Our expertise in Social Media Marketing and Social Media Strategies for our clients across the globe has prompted us to tell you our secrets. Using these very Instagram Marketing Tips is what has gotten our clients oodles of likes, shares, and comments on their posts.

Instagram Marketing Strategies:

If you use these very strategies you are assured to get some much-needed traction on your profile. Do remember though, only use Instagram for products or services that have a visual appeal or you might not get as much from the account as you would have liked.

Use hashtags:

If really want to see some traction on your Instagram post’s then you really need to start using relevant #Hashtags. Does your brand have a hashtag of its own? If not then it would be wise to create one. It will help you keep all brand-related posts in one place and also keep track of your mentions better.

You should also study the competition, what kind of hashtags are they using? Are they relevant to your product and if they are how can you be more creative about them? Find users using your hashtags and interact with them. Create a bond, make those users your brand advocates.

Cross promote

Don’t be afraid of cross-promoting your content and social media accounts. Find alternative means of getting your customers to your Instagram account. You have to list your socials on your website so that someone browsing through it will find it much easier to get to your Instagram account. If you have a decent following on your other social accounts like Twitter and Google+, don’t hesitate to promote your Instagram account on those platforms.

Encourage And Respond To Comments

Make your followers feel like they are a part of a community. Get them involved in the Instagram campaigns by making them a part of it. Asking for user submissions is a great way to keep them connected to your brand. Other Instagram marketing strategies could involve asking your community to tag their friends in the comments to spread more awareness about the same.

Always respond to as many comments as you can. The more the community will feel connected the stronger their affinity will be to buying your product or service.

Double Check Your Posts

You have to be aware of the socio-political climate in the world. While posting an Ad on Instagram always ensure that you are not being hurtful to other peoples sentiments. Double Check your post and clear it for posting. In the climate today there will always be some people that might be affected by your post, but you need to learn to tackle them smartly. Responding with witty comments of your own could make the difference between a winning Instagram strategy and a loss-making venture.

Using these Instagram Marketing Strategy tips will definitely help you boost your profile. CodePlateau is the top Social Media Marketing Agency in Pune. With a keen eye for intriguing and captivating Instagram Marketing Strategies and Campaigns, CodePlateau has provided much success to its clients in a short space of time. When CodePlateau takes up a project, it isn’t just about becoming a social media agency; it is more to do with partnering their client in their quest for success. If you would love to join CodePlateau simply send them a message and you can get started