Basics of LinkedIn Marketing Strategies for B2B

LinkedIn has always been the favorite social media for the business to business platform. It’s known worldwide and by every marketer and business person that LinkedIn is the best option to generate leads for any business type. It’s not limited to B2B and for lead generation only, it also helps B2C business type for their brand awareness through it. Even after knowing the advantages of LinkedIn it becomes difficult or has no clue how to enter into this goldmine. Also what things or strategies to use which will help their business types to grow. So in this blog, we will discuss the tips and tricks which surely help to generate leads and spread awareness for the business.

1. Banner Image

– This is the first thing that is visible to the user when they land to your LinkedIn page. Have the image which is attractive and mentions the motive of your business easily. The banner image plays an important role, as it decides whether the user stays on the profile or not. A simple and attractive image is preferred then complex and hard to understand images.

2. Showcase Page

– This page feature is given by LinkedIn with some specific purpose. People can find all the required information about the company on that page. So, it’s important to update all the information and complete the profile on both the Company profile as well as the Showcase page.

3. Sharing is Engaging

– if you are growing its essential to showcase it. Sharing the content will keep the people engaged in your company or business. Now updated company page or showcase page will give an impression of non-activity to the new as well as old users. The more the content is shared more the user tends to like, share the content with others.

4. Sharing Content

– Sharing the content is fine, but what content is the main question which arises. On LinkedIn avoid sharing the personal content, instead opt for the professional shareable. This can be the blogs, webinars, seminars, events, etc. which will create interest in the users to engage with. You can also add the links of the website in the blogs and article which are shared on LinkedIn.

5. Engage Personally

– There are times when people interact with the company page in the form of messaging for any queries or suggestions. Try to interact with them and answer them. This created the bond between the individual and the company in a personal way. This is certainly a time taking process but the outcome is not going to disappoint.

6. Join Groups

– LinkedIn groups can give you a lot of benefits than anyone can think of if utilized properly. Groups are not created for any marketing purpose; this is missed by many marketers. Use the groups on a personal level to share and gain information and valuable tips to generate leads. Once you become an expert you can opt to create your own group.

This tip will surely help to generate the leads for the B2B business. And for an expert solution in social media, CodePlateau Technology is the most recommended name.

Basics of LinkedIn Marketing Strategies for B2B

LinkedIn has always been the favorite social media for the business to business platform. It’s known worldwide and by every marketer and business person that LinkedIn Marketing is the best option to generate leads for any business type. It’s not limited to B2B and for lead generation only, it also helps B2C business type for their brand awareness through it. Even after knowing the advantages of LinkedIn it becomes difficult or has no clue how to enter into this goldmine. Also what things or strategies to use which will help their business types to grow. So in this blog, we will discuss the tips and tricks which surely help to generate leads and spread awareness for the business.

1. Banner Image

– This is the first thing that is visible to the user when they land to your LinkedIn page. Have the image which is attractive and mentions the motive of your business easily. The banner image plays an important role, as it decides whether the user stays on the profile or not. A simple and attractive image is preferred then complex and hard to understand images.

2. Showcase Page

– This page feature is given by LinkedIn with some specific purpose. People can find all the required information about the company on that page. So, it’s important to update all the information and complete the profile on both the Company profile as well as the Showcase page.

3. Sharing is Engaging

– if you are growing its essential to showcase it. Sharing the content will keep the people engaged in your company or business. Non updated company page or showcase page will give an impression of non-activity to the new as well as old users. The more the content is shared more the user tends to like, share the content with others.

4. Sharing Content

– Sharing the content is fine, but what content is the main question which arises. On LinkedIn avoid sharing the personal content, instead opt for the professional shareable. This can be the blogs, webinars, seminars, events, etc. which will create interest in the users to engage with. You can also add the links of the website in the blogs and article which are shared on LinkedIn.

5. Engage Personally

– There are times when people interact with the company page in the form of messaging for any queries or suggestions. Try to interact with them and answer them. This created the bond between the individual and the company in a personal way. This is certainly a time taking process but the outcome is not going to disappoint.

6. Join Groups

– LinkedIn groups can give you a lot of benefits than anyone can think of if utilized properly. Groups are not created for any marketing purpose; this is missed by many marketers. Use the groups on a personal level to share and gain information and valuable tips to generate leads. Once you become an expert you can opt to create your own group.

This tip will surely help to generate the leads for the B2B business. And for an expert solution in social media marketing, CodePlateau Technology is the most recommended name.

Top 7 Social Media Trends For 2019

From being a means of staying in touch for friends Social Media has turned into a communication powerhouse for brands. However, with a low attention span, a multitude of options to choose from and other online distractions there is plenty to keep your target audience hooked. So how do you make sure that your communication signals are getting through to them? We’ve scoured the internet for data, spoken to plenty of digital marketing industry experts and witnessed the blooming of some of these strategies by digital behemoths to bring to you a collection of the top social media trends of 2019. Here’s everything you need to know about the best social media trends of 2019.

Key Social Media Trends Of 2019

1. Trust Building
With the backlash that followed the scam after scam that affected Facebook, the U.S. elections, and Cambridge Analytica it seemed like Facebook was almost over. As it is Facebook has lost some of its early prominences with users now spending more time on Instagram. Even though Facebook has more than 2 billion- active users on a monthly basis the whole picture isn’t as perfect.

Due to the users feeling their privacy being violated by social media and the slew of inaccurate information available online consumers are in a pickle as to what they should and should not believe. Especially when companies try and use marketing strategies that seem disingenuous. This puts their reputation on even shakier ground as customers are no longer willing to put up with fakery from brands.

There have been several instances of brands and big companies being called out on social media due to their false promises and lies. One of the biggest social media trends to look out for in 2019 and put into practice immediately is to try and build trust with your customers. To make them believe not just in your products and services but in your organization as a whole.

2. Using User Stories
Word of mouth was a very important part of the marketing gamut of a company. The practice is still in place but the methodology is vastly different than it was decades ago. While it is still important for people to talk about your product in a positive light, where they do the talking is as relevant as what they say.

Unlike previous generations, it does not take several days or weeks for user stories to reach thousands of ears. With the evolution of social media, live videos, Instagram stories, hashtags, and the like consumers now have access to word of mouth publicity in a matter of seconds.

Therefore, it has become extremely important for businesses to put out their own stories with the help of some loyal fans of the products. There are several ways in which companies are trying to get users to share their product stories. Some examples of these are running contests, using special hashtags, “share your memories with us” kind of experiences. These are all methods by which companies are trying to get good word of mouth publicity going out to willing buyers.

3. Augmented Reality Will Play A Bigger Role
Many companies including Facebook and Google are trying ways to incorporate augmented reality into their applications. Facebook has already bought a company focused on augmented reality and Google is working on its own projects to include augmented reality in its apps. Take Google Maps, for instance, one of their senior product managers admitted that it was hard to really know the direction we were supposed to turn while walking. To fix this problem they have decided to use a guide who will help us make all the right turns.

Pokemon Go is another example of seeing augmented reality really take off in the gaming world. Not only is it vastly popular, it is also highly addictive and people tend to spend hours playing the game. Brands, businesses need to figure out ways to make an entry into the augmented reality space.

You can already see the subtle entry of augmented reality in the form of those cute filters used on Instagram. What can brands do to make raise their awareness levels on these popular social media apps? Gamifying seems like the obvious choice but it isn’t always the right solution for every brand? Have you considered how you could use augmented reality to your brand’s benefit?

4. Quality vs Quantity
The age-old debate over quality vs quantity will never end. Depending on the niche you are in you will have to figure out what it is your consumers crave for. For most businesses quality of the content rather than pushing out mindless media is paying a lot of dividends. Even though you may not always the largest share of voice with your consumers with quality content you can be assured that you will always be at the top of their minds when it comes to your products or services.

Showing a creative spark while giving your consumers a good cause to back is one of the best things you can do moving into 2019 on social media. It is sure to be one of the hottest social media trends of 2019.

5. Growing Power Of Influencers
Social Media Influencers have taken their game up a notch in 2018 and we can only see this trend growing in popularity in 2019. Influencers are becoming very aware of their popularity and will do almost anything to stay relevant on social media. But they have also understood the price they need to pay. No longer can social media influencers be frivolous with their endorsements. They cannot afford to alienate their fan base.

Brands using social media influencers have gone one step ahead of the rest by adding a human persona to their brand. Even if there are multiple personalities endorsing a brand the image maintained by all of them will be surprisingly similar and one that works in conjunction with the brands own image. This is closely related to the next point of making the brand more human.

6. Humanizing The Brand
Podcasts, Webinars, Reddit AMA’s are a very popular way of making sure your brand has a human touch associated with it. Think about Tesla and how much Elon Musk is always at the forefront of their branding effort. So much so, in fact, that you can’t think about one without mentioning the other.

Look how personally involved Elon Musk is in the building of his own brand. It makes the consumers believe that the owner or a high-level executive is highly invested in the product or service which is why they are more likely to buy them. Of course, you have to make sure your product is worth it to begin with but that’s a completely different story.

7. Video Streaming
Another excellent social media trend to keep an eye on in 2019 is the growth of live videos. Its another aspect of humanizing the brand. Live videos give instant access to millions of people to your content. Since it’s live there is no scope for hiding the truth and even lesser scope to mess up.

Also unlike photos videos make you feel more like you were part of the process or event. Since most of the human experience comes through sight, live video streaming is a great way to get your prospective customers to love your products. Get them to engage more with your brand and also helps build more trust both ways.

Conclusion
Riding the social media wave is going to be really important in 2019 if you and your brands want to stay relevant. Before you can do all that you’ll need to study your audience and get familiar with the nitty gritties of the various social media channels. Or you could get a professional digital marketing company in Pune, like CodePlateau Technology Solutions to assist you with your digital marketing needs. If you need someone to get bigger than ever on social media, get in touch with us today.

5 Top Brand Building Strategies On Instagram

Here’s an astounding statistic, more than 500 million people log onto Instagram DAILY! You have short video content, visual content, and Instagram stories that people just can’t seem to get enough of. If you’re looking for a social media platform to build your brand and truly engage with your prospective customers, Instagram is probably your best choice. But there is a lot of competition out there so how do you get yourself noticed and build a brand on Instagram? By using the scientifically derived tips mentioned in this blog. Here are 9 amazing tips to help you build a brand on Instagram.

5 Pro Tips To Build Brand Awareness On Instagram

1. Separate Your Personal And Business Account
Unless you are a celebrity or social influencer you have no business being on your brands Instagram page. You have to set up a separate business account for your brand. Your business Instagram account should focus on your audience which will be vastly different than the audience for your personal photos.

You are after all trying to sell your product, aren’t you? So the focus of your business account on Instagram should be solely on your products or services.

Here are some tips on How To Set Up The Best Instagram Business Account
 i. Goal Setting
What do you hope to achieve from your Instagram account will best decide how you should set it up. Your account should always contain a link to your website to help drive traffic to it. If you are looking for engagement from your audience find out what they’re looking for and post relevant pictures or videos.

  ii. Include A Bio
A bio is an important bit of information for your consumers. Within a few words, your prospective customers should get a snapshot of what your brand is about, what your page is about and who you are as a brand. Customers often follow brands simply based on their bio so make sure its epic.

iii. Target Audience
It’s also essential to know who you’re building your account for. Finding the right target audience can be tricky but if you’ve been in business long enough you do have a rough idea of who buys your products and what they’re looking for from a marketing standpoint. Always remember the content you are posting is for them.

 iv. Competitor Analysis
Very often it’s your very own competitors that will give you the best ideas. It’s not always that they’re doing something better than you, in fact, you could even profit from their mistakes. See what they’re doing right and improve on it. See what they’ve gotten terribly wrong and avoid those pitfalls.

 v. Plan
Don’t have a haphazard posting schedule. Be consistent. Not only with what you post, but when you post. The best way to keep your audience hooked to your content is to get them addicted to it. Having a regular posting schedule is the best way to make this happen. If for some reason you’re not going to be able to post as per your schedule let your audience know. They’ll feel as though they’re a part of the process.

vi. Be Consistent
Not only do you have to be consistent in your posting schedule, but you also have to stay consistent when it comes to your design, style, and theme elements. Your persona on all social media platforms should remain consistent so as to be more welcoming to the customer.

 

2. Post-Pretty Pictures
Duh! But to get into a little bit more detail about this point think about your product. Not all products have the photographic appeal. You have to be extremely creative when it comes to selling your products. Fashion products are easy, but what about something like a UPS or a power generator? By being innovative in your product visuals you may be able to attract the attention of those customers not even actively looking to buy your product.

One thing you should definitely not do on your branded Instagram account is to try and hard sell to your customers. Remember that 90% of information processed is visual. If your customers just see you peddling your products without really giving them anything extra they’re not going to be following your page for long.

Focus on first providing something interesting for your prospective customers to look at and then focus on your product sales. If you’re creative enough you’ll find exciting ways to merge the two together so it seems like a seamless process.

Also, note that Instagram uses square frames for its photos. They’re usually in the 612×612 pixel range. To make your photos look professional and to make it seem like a lot of effort has gone into every little detail of every picture you post on Instagram you have to pay attention to the small details.

 

3. Be Discovered More Often
The major problem with Instagram is the competition you have to face not just from local brands, but your competitors all over the world. Here are some strategies to get more people to notice your brand, posts, and pictures:

 i. #Hashtags
Instagram feeds are not chronological. They use their own algorithm to show users pictures they feel are most relevant. What helps keep you relevant is to use the right hashtags in your posts. At least use 1 hashtags in all your post but not more than 5. You wouldn’t want your post to feel too salesy.

Another strategy is to use branded hashtags. This isn’t as easy as you might think. Companies have been marketing for decades to build brands but lately new start-ups have found it easier to brand their products by just using the right hashtags.

Do proper keyword research, be bold and fun, and keep it short.

ii. Use Influencers
While this shifts into the territory of affiliate marketing using Instagram influencers or ambassadors does go a long way in making your product more visible to a larger audience. You have to pick influencers who are connected to your industry. Don’t pick random people just because they have a high follower count. There needs to be a symbiotic relationship between the two.

iii. Share Customer Photos
People love their 15 minutes of fame. When you share a photo from one of your prospective customer (assuming they’re talking about your brand and in a good light) they’ll be bound to talk about it more. This will convince other people to start sharing photos with your brands and using your hashtags. If it works well this causes an avalanche effect with your brand almost blowing overnight.

It’s the best form of word of mouth marketing you can get online.

 

4. Spice Up Your Engagement
Compared to other social media platforms Instagram users tend to be a lot more vocal. The engagement rate is higher than that of Twitter as well as Facebook. Use these tips to Improve engagement on Instagram.

i. Write Stellar Captions
Everyone loves to give their opinion. Inviting people to share theirs is a sure fire way of getting some engagement on your brand account. Witty captions with puns, questions, sarcasm, also seem to get a lot of traction online. If you can write a caption that makes the user double take on the image there is nothing like it. “Spot The Error” is a caption that usually gets people’s attention.

ii. Use Contests
Nothing gets crowds excited like the chance of winning a contest. If you’re not seeing the right kind of followers then maybe get started with a contest and make sure to keep them coming. It keeps users hooked on the page and actively participating. However, if you don’t have enough followers then maybe a contest isn’t such a good idea. However, if you do, this is how to set up a perfect contest to build your brand on Instagram.

Make sure to have the terms and conditions clear while setting up the contest so as to not anger your fans.

Have an attractive prize which you know people would have to win. Post pictures of the prizes with your products. Double win for you.

Before picking the winner to try and build anticipation in your customers. Announce the winners publicly and make it grand.

iii. Respond To Comments
There is nothing better than a good comeback. If you’re able to get the crowd on your side through humor and fun with your witty retorts they’re sure to go viral and add value to your brand visibility.

 

5. Measure Success, Improvise and Innovate
The Instagram brand account provides you with a lot of data to analyze. Use the data wisely to find the right fans for your products. You also have the best times to post which garners the maximum number of views and engagement. If you feel like posting is eating into too much of your time get smart about it and use third party tools to help you schedule your posts.

See if you’ve met the goals you had set for your Instagram account. If you have, then figure out ways on how to improve on the statistics. If you’ve been unable to meet your goals find methods of improving your posts, captions, or strategies.