Basics of LinkedIn Marketing Strategies for B2B

LinkedIn has always been the favorite social media for the business to business platform. It’s known worldwide and by every marketer and business person that LinkedIn is the best option to generate leads for any business type. It’s not limited to B2B and for lead generation only, it also helps B2C business type for their brand awareness through it. Even after knowing the advantages of LinkedIn it becomes difficult or has no clue how to enter into this goldmine. Also what things or strategies to use which will help their business types to grow. So in this blog, we will discuss the tips and tricks which surely help to generate leads and spread awareness for the business.

1. Banner Image

– This is the first thing that is visible to the user when they land to your LinkedIn page. Have the image which is attractive and mentions the motive of your business easily. The banner image plays an important role, as it decides whether the user stays on the profile or not. A simple and attractive image is preferred then complex and hard to understand images.

2. Showcase Page

– This page feature is given by LinkedIn with some specific purpose. People can find all the required information about the company on that page. So, it’s important to update all the information and complete the profile on both the Company profile as well as the Showcase page.

3. Sharing is Engaging

– if you are growing its essential to showcase it. Sharing the content will keep the people engaged in your company or business. Now updated company page or showcase page will give an impression of non-activity to the new as well as old users. The more the content is shared more the user tends to like, share the content with others.

4. Sharing Content

– Sharing the content is fine, but what content is the main question which arises. On LinkedIn avoid sharing the personal content, instead opt for the professional shareable. This can be the blogs, webinars, seminars, events, etc. which will create interest in the users to engage with. You can also add the links of the website in the blogs and article which are shared on LinkedIn.

5. Engage Personally

– There are times when people interact with the company page in the form of messaging for any queries or suggestions. Try to interact with them and answer them. This created the bond between the individual and the company in a personal way. This is certainly a time taking process but the outcome is not going to disappoint.

6. Join Groups

– LinkedIn groups can give you a lot of benefits than anyone can think of if utilized properly. Groups are not created for any marketing purpose; this is missed by many marketers. Use the groups on a personal level to share and gain information and valuable tips to generate leads. Once you become an expert you can opt to create your own group.

This tip will surely help to generate the leads for the B2B business. And for an expert solution in social media, CodePlateau Technology is the most recommended name.

Basics of LinkedIn Marketing Strategies for B2B

LinkedIn has always been the favorite social media for the business to business platform. It’s known worldwide and by every marketer and business person that LinkedIn Marketing is the best option to generate leads for any business type. It’s not limited to B2B and for lead generation only, it also helps B2C business type for their brand awareness through it. Even after knowing the advantages of LinkedIn it becomes difficult or has no clue how to enter into this goldmine. Also what things or strategies to use which will help their business types to grow. So in this blog, we will discuss the tips and tricks which surely help to generate leads and spread awareness for the business.

1. Banner Image

– This is the first thing that is visible to the user when they land to your LinkedIn page. Have the image which is attractive and mentions the motive of your business easily. The banner image plays an important role, as it decides whether the user stays on the profile or not. A simple and attractive image is preferred then complex and hard to understand images.

2. Showcase Page

– This page feature is given by LinkedIn with some specific purpose. People can find all the required information about the company on that page. So, it’s important to update all the information and complete the profile on both the Company profile as well as the Showcase page.

3. Sharing is Engaging

– if you are growing its essential to showcase it. Sharing the content will keep the people engaged in your company or business. Non updated company page or showcase page will give an impression of non-activity to the new as well as old users. The more the content is shared more the user tends to like, share the content with others.

4. Sharing Content

– Sharing the content is fine, but what content is the main question which arises. On LinkedIn avoid sharing the personal content, instead opt for the professional shareable. This can be the blogs, webinars, seminars, events, etc. which will create interest in the users to engage with. You can also add the links of the website in the blogs and article which are shared on LinkedIn.

5. Engage Personally

– There are times when people interact with the company page in the form of messaging for any queries or suggestions. Try to interact with them and answer them. This created the bond between the individual and the company in a personal way. This is certainly a time taking process but the outcome is not going to disappoint.

6. Join Groups

– LinkedIn groups can give you a lot of benefits than anyone can think of if utilized properly. Groups are not created for any marketing purpose; this is missed by many marketers. Use the groups on a personal level to share and gain information and valuable tips to generate leads. Once you become an expert you can opt to create your own group.

This tip will surely help to generate the leads for the B2B business. And for an expert solution in social media marketing, CodePlateau Technology is the most recommended name.

Social Media Marketing Tips For Small Businesses

We’ve realized the importance of social media marketing. It’s a great platform to share your ideas, be heard, and even market your products. But for business owners who need to focus on other aspects of your business front keeping in touch with the latest social media marketing tips can be quite challenging. CodePlateau brings you the best tips for social media marketing that can help propel your business to the next level.

Best Social Media Marketing Tips For Small Businesses

These tips will tell you how to use social media marketing to help grow your business from a starter to a leader.

1. Start With A Social Media Marketing Plan

Due to time constraints, focus on business aspects, small businesses usually lack the time for marketing which is one of the most important aspects. Small businesses, however, don’t have the resources to afford a premium social media agency that will do the work for them. So in order to succeed they need to start with a social media marketing plan. Spare just a few days or a few hours each day to decide what you will do for the coming month. It’s easy to pick out special holidays and events that are coming up and decide your social media calendar based on those. We usually like to plan out our social media marketing calendar a month in advance. You might not have to post every day, but frequent posting leads to better success in social media. We live in a world of low attention spans, when you’re out of sight, you’re out of mind.

2. Choose Social Media Platform Best For Your Business

This is in fact much harder than it appears. Normally when working as a Social Media Marketing Agency in Pune for our clients we like to start with all the popular social media marketing platforms. Facebook, Twitter, Instagram, LinkedIn, and Pinterest. If you have existing channels your social media audit will give you a better idea which platforms you need to focus on. Otherwise, you can try them all and see what sticks to the wall. It’s best to trickle down your accounts to just one or two. Make them your priority and be very active on those platforms while also periodically posting on others as well.

3. Familiarize Yourself With Your Audience

For businesses, and especially small businesses it’s really important that you get to know your audience. Your bottom line depends on them. Your audience segmentation will also give you a better perspective of the social platforms you need to target. The audience you want and the audience you get might be completely different. Ideally, a pub would prefer a much younger audience, ideally, between the ages of 21-26. However, if they’re getting a much older crowd ranging from 28-35 is it so bad? It comes down to the business decision at the end of the day.

4. Share Rich Media Content

Audiences especially the younger audience, don’t like looking at bland media copy. They want something to make them feel more connected to the post. Share images, gifs, and videos whenever you can. This will help keep the interaction between the communities quite strong. Remember that visual content always leads to higher engagement across the audience groups.

5. Quality vs Quantity Debate

If you have to post every day on your social media platforms (and you should) post something that worthwhile or not at all. Answer these questions for yourself and ask yourself if they post should be up online. i. Is the post entertaining? ii. Is it informative? iii. Is it likely to be shared?

Conclusion

Use these social media tips to move your growing business in the right direction. If you’re still finding it tough to get a fixed routine and need professional help setting up your social media marketing angle get in touch with CodePlateau. Not only does CodePlateau do quality work, but we’re an affordable social media marketing agency in Pune. Get in touch today.