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Top Benefits Of Cross-Platform Mobile App Development
Frameworks like React have made it easier for top mobile app development companies in Pune, like CodePlateau, to develop cross-platform mobile applications that work on iOS, Android, and as a website. While there are, as you can imagine, innumerable benefits of cross-platform mobile app development for app development companies in India, as a client there are plenty of advantages for you as well. In this blog, we’ll take a look at why most cross-platform mobile app development companies are succeeding.
Advantages Of Cross-Platform Mobile App Development
1. Lower Costs: Before the advent of development frameworks like React, mobile app development companies needed to hire specialists in Android and iOS platforms who would then code for their respective platforms. These costs would pass on to the client who would have to pay more for similar work. Cross-platform mobile app development companies hire a coding specialist familiar with both iOS and Android and frameworks like React make it possible to use the same code with a few modifications on both platforms.
2. Codes Can Be Reused: Another excellent benefit for cross-platform mobile app development is that code from one platform can be reused for the next. Instead of having to write code from scratch for every platform, cross-platform mobile app development companies share code across platforms reducing redundancies and a lot of unnecessary manual coding.
3. Easier Prototype Builds: Before building a full-fledged app if a company would like to test out their product and the reaction to their idea in the market the most convenient solution is to build a prototype of the application. Cross-platform app development companies can use the tricks up their sleeve to build the prototype from zero to complete in just a matter of weeks thanks to the use of multiple feature libraries that are easily accessible for cross-platform mobile application development especially with react. The same code used on the prototype can be modified, if needed, to use on the main application when it comes time to go to the market.
4. Quicker Time To Market: Thanks to being able to reuse code, and using a single script across the platforms, cross-platform app development companies are able to deliver projects to their clients in half the time it would take otherwise. You can get from the idea stage of the app to the market in the shortest possible span of time. New features if the thought of by the product or marketing team based on the reaction to the application can be easily implemented into the app with minimal set-backs.
5. Consistency Across Platforms: Another significant advantage that cross-platform mobile applications have over their counterparts is the consistency achieved across platforms. When developing solely from Android and iOS special care needs to be taken to ensure the similarity of the look and feel of the application across the platforms but since cross-platform app development companies use frameworks like React the look and feel, and the experience users can have across the platforms are largely similar.
6. Easy Plug-In Access: There are plenty of extra features available for cross-platform app development companies that make building a fast, cost-effective, and fully functional application a piece of cake. The most common use is the use of plug-ins. Phone-Gap and Appcelerator are two such tools which can be used to implement plug-ins during cross-platform app development which helps in utilizing APIs across platform very efficiently. For instance, writing code in HTML5 and then re-coding them for different platforms can be a breeze when you’re using Appcelerator.
7. Helps Faster Marketing: Mobile Applications are a great way to reach your audience. The ability to build more applications that are useful to your customer can be a great source of marketing for your company and help with brand awareness much quicker than traditional marketing methods.
Conclusion
What cross-platform mobile app development companies are looking for are a lot of clients and the ability to do exciting work in their sphere and companies are looking for a mobile app development company that is able to do all the required work at the least cost and in the least amount of time. This is extremely convenient for cross-platform mobile app development companies but a lot of customers are not yet aware of this fact. If you’re looking for an affordable, cost-effective, functional app for both the android and iOS platforms, please get in touch with an expert at CodePlateau today.
Mobile Ads Optimization Strategies
Advertising is no more a limited or bounded platform for any of the sources. It has just extended its boundaries, more than expected in the last decade. Advertising has its roots starting from newspaper ads column to search engine ads and the latest one mobile application ads. Online advertising is the most diverse part which depends upon the requirements and platforms used them for. And the main motto of the diversity is to reach the right users and convert them as the customers. Smartphones have the largest share in mobile advertising as it made life much easier in terms of personal and professional ways both. Currently, the most trending platform for advertising is mobile ads. Surely this is due to the higher number of users around the globe.
According to the survey, approximately 70% of the advertising lose revenue due to not targeting their perfect audience. This happens due to lack of knowledge about the behavioral data which they have and not using it in the right ways. The click rate of the ads from any campaign is only 0.1% which means the only ad is clicked by the user among the thousand ads. To avoid such a situation, certain strategies need to be followed to gain maximum profit in minimal budget.
Right Audience
– Audience depends on multiple factors like location, proper age groups, surfing timing of the users, etc. Selecting the wrong audience can make big losses even though paying higher amounts to the advertisers.
Display Frequency
– Give your ads a moderate frequency. This will not irritate the users by continuously viewing one ad nor search or waiting for it to display again. Setting proper frequency gives a visible difference in results.
Clear Message
– Sometimes while making the ads banner advertising to make it too creative and ignore the motive. Due to this user actually gets confused about what exactly the ad is about. This certainly a situation where the user does not click on the ad. Keep the message about the product or service crystal clear.
Images
– Images speak more than words; this proverb applies even in the advertising. Adding images in the ads attract the user more as compared to the non-image ads. Just remember to add the proper size images to fit for the banners.
Landing Page
– Only creating attractive ads is not enough if you don’t have a proper landing page. Also, the landing has to be mobile-friendly for easy navigation of the users on the website or app after clicking on the ads.
Video Ads
– This is the most trending form of the presentation of the ad. According to the survey, 30 seconds video has the most response as compared to 15 seconds and 45 seconds video ads. There are certain ads which run in between the video, they again have the highest view time.
Ad Extensions
– Ad extension gives the added advantage to drive the traffic. Using a proper extension like know more, call us, etc. can generate more conversions. Also, some ad has the types as call campaign-specific designed.
Optimizing the ads campaigns is very important on a regular basis to maintain the quality and eventually increase the conversion. To get the best out of budget hire the professional to create and maintain the ads account, like CodePlateau Technology.
Top 5 Android Libraries in 2019
Android Library is a collection of all the source codes, files, format, etc. which are required to develop or build any mobile application. These are a number of libraries which are available for any developers on Android Studio. Depending upon the necessity and requirements they are being used. As these libraries are a set of codes, they are crawled or get by specifying commands from specific types and variants.
There are a few latest and updated libraries mentioned below:
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Retrofit
– Its reviewed as the most useful Android library by many of the mobile app developers. This is due to the main feature which is converting the HTTP API into the Java interface. As this interface makes the code much simple and cleaner than before.
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Moshi
– There was a well-known library called GSON which is similar to Moshi but in a much more advanced way. It can also be called the next level of GSON library used for API responses. The major feature of Moshi Android Library is that its compatible with Kotlin language for integration. And also, much light weighted than the previous version. This gives the code simpler way to integrate it.
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Chuck
– In simple words, Chuck is known as an HTTP inspector. It performs the activity as its name ‘Inspector’. Its mainly used to inspect or get detailed information on any Android app. This information includes all the HTTP requests and responses inside the mobile application. Also, the database provides details of each and every request or response. Advantages of Chuck is that, its just a single line code with multiple functionalities, exportable file, notification on new request.
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Room
– Room database is commonly known as Room Persistence Library. Which is known for its lighter version of SQL database? It has all the power of integration with a lesser compiling time. By using Room database, it decreases the boilerplate codes resulting in reducing compiling time while the process or using the mobile application. Also, it is compatible and gets integrated with many different components.
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Dagger 2
– According to Dagger Team “Dagger is a fully static, compile-time dependency injection framework for both Java and Android. It is an adaptation of an earlier version created by Square and now maintained by Google.” Dagger 2 is used and is advisable to use by every mobile app developer because of its convenience. The minimal the efforts when the functionality of the application needs to be changed overall. It works in such a way, that only required part of the app is changed particularly without disturbing the rest.
These are only a few of the libraries from the never-ending list. While developing the Mobile Application always choose the professional as they are well versed with the usage of Android libraries for developing your mobile app.
All You Need To Know About Progressive Web Applications
Progressive Web Applications are the perfect combination of web and mobile applications. These apps are specially developed by using the latest technologies to deliver to the users, a mobile app experience on the web screen. These progressive web apps are compatible with all the browsers for uninterrupted experience on all the platforms. The prime highlight about the progressive web apps is they have combined features of mobile applications like notifications, push messages, etc., with the combination on web features like search engine indexable URLs, deploying servers, etc. As mentioned, it has mobile app characteristics in it but progressive web apps need not be downloaded through any of the application stores like Google Play and Apple Store. It’s clear that they are web apps but they can also run on your mobile phone. Just launch them your mobile devices like any other apps.
Progressive web apps affect many other platforms, let discuss them
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Compatibility
– Progressive web apps are considered as the most versatile app. They give the users the flawless experience on any of the devices they use. So now users can operate their favorite app on either on smartphones or any browser like Chrome, Mozilla, etc. Responsive design made the users choose progressive web apps over native apps.
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Speed
– SEO is a marketing practice done by the majority of the business to rank higher in Google against its competitors. They are certain criteria’s which need to be fulfilled for ranking higher and maintain it. One of the major factors is the Speed in mobile search. Progressive web apps have the lowest time any app can have to load. Also, if the user is offline or has a slow internet connection, these app work. This is due to the cache which is left when the PWA is once run on that device. It reduces the site speed of that webpage as well as loads the page faster.
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Engagement
– High loading speed eventually leads to a higher number of engagements on progressive web apps. Get notifications on multiple devices about the trends and news surely attracts the users to get involved in that topic. Due to the high rate of pros for progressive web apps like compatibility, easy navigation, faster loading time it becomes easy for the businesses to achieve their target audience, which is a high conversion rate. Engaging more people on your progressive web apps directly leads to higher ranking on search engines.
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Search Engine Friendly
– Progressive web apps satisfy multiple criteria of a search engine, one of them is the URL factor. PWAs have the simplified pattern of the URL structures. Also, as they are compatible with mobile, a no different set of URLs are need to be created for the mobile version. The second important thing is security and secured progressive web apps. It’s the mandatory part to have the HTTPS enabled. This eventually gains the trust of the users for surfing in your web apps.
It certain that Progressive Web App is a better performer in terms of speed, compatibility, engagement as well as search engine friendly.