iOS App Development with Human Interface Guidelines (HIG)

iOS App Development with Human Interface Guidelines (HIG)

Introduction:

With an ever-increasing user base of iPhones worldwide, iOS app development is slowly gaining momentum, even in Android App-dominated countries like India. According to a report by the Economic Times, the latest iPhone 16 model with its Apple Intelligence can drive the iOS app markets to record-breaking numbers.

What is Apple’s Human Interface Guidelines (HIG)?

Apple has developed software development documents called Human Interface Guidelines (HIG) to provide software developers with recommendations for making the iOS app interface intuitive, easy to use, and consistent. By following HIGs, developers can create apps that the users feel familiar with, enabling smooth user interaction. Before you hire an iOS App development company in India to start your app development journey, you need to understand the HIG required for iOS app development. In this blog, we will explore how the Human Interface Guidelines by Apple can help you lay the groundwork for a successful iOS mobile app.

Understanding Human Interface Guidelines (HIG) in iOS App Development:

The HIG guidelines from Apple are simply a set of principles that help app developers create visually appealing and fluid apps and create a consistent user experience. Let us understand the different aspects of iOS app development that developers can enhance by following HIG guidelines.

Understanding Human Interface Guidelines (HIG) in iOS App Development:

The HIG guidelines from Apple are simply a set of principles that help app developers create visually appealing and fluid apps and create a consistent user experience. Let us understand the different aspects of iOS app development that developers can enhance by following HIG guidelines.

HIG guidelines to follow before the app development process:

With iOS app development, there are three main aspects where HIG plays a crucial role in determining the app’s overall functionality:

Design:

A. App layout and design elements When designing the app interface and structure, developers should prioritize considering user needs and importance. For example, a clutter-free, organized layout always wins compared to a busy layout with too many elements and excessively vibrant colours that can overwhelm users. B. Navigation and App interface Simple navigation with ample white space and intuitive design goes a long way instead of a cluttered interface.

Interaction

App- User interaction – A smooth User interface (UI) and User Experience (UX) are the two factors that influence how a user interacts with an app. Users interact with an app while scrolling, choosing an action, or navigating its pages. They typically have multiple apps open on the phone simultaneously and like to switch frequently between apps. To make app-switching easier, effectively utilizing background tasks is one of the useful iOS app best practices that developers must follow. Developers can implement multitasking features such as background audio, background fetching, and push notifications.

Functionality

A. Control – Having control over the app functions is one of the most critical factors in determining the functionality of iOS mobile apps. Users want to be able to control app notifications, information sharing, app permissions, and privacy and security settings. Building an app with user-friendliness in mind can significantly enhance an app’s chances of being installed and users completing in-app actions. B. Consistency – Ensuring consistency in your iOS app development process is vital to enabling a seamless user experience. If every app looks different on different iOS devices, it might confuse and frustrate the users. Throughout every stage of the user’s app journey, there must be consistency in colours, fonts, typography, layering of elements, or shadows.

Benefits of following HIG:

Adhering to HIGs offers multiple benefits, like: Development efficiency Improved user experience Increased user retention Enhanced brand image

Combining innovation with best practices in HIG:

While HIG offers a sound foundation for developing iOS apps, the process need not be limited to it. Extending your iOS app development process beyond HIG can boost your app’s effectiveness. Fundamentally, the HIG guidelines ensure your app achieves development efficiency, provides a seamless user experience, and gets approved by the app store. Using these guiding principles as a base, app developers can innovate with app features and level up their app. App developers may benefit substantially from adding extra features to their app in the following cases: When the target is to stand out in the crowded app space as a unique app When the company has a strong and established brand identity, the app needs to resonate with it. In this case, restricting the development process to HIG might not be the best option. When the app’s functionality needs many custom features and elements

Empowering Your iOS App Development Journey:

Having a trusted partner for your iOS mobile app development in India can significantly boost your app’s chances of success. By adhering to Human Interface Guidelines and embracing innovation, developers can create iOS apps that exceed user expectations by meeting high standards. Partner with a leading iOS app development company in Pune, India, to bring your ideas to life! At Codeplateau, we have earned the reputation of one of the best iOS mobile app development companies in Pune, by delivering consistent and reliable app development and maintenance solutions.

Conclusion:

Concludingly, developers can benefit from following HIG guidelines for successful iOS app development. Ultimately, a strong foundation of these guidelines can deliver a consistent user experience and smooth app functionality. However, to stay ahead of the growing competition, it is crucial to innovate in addition to a solid foundation of programming languages, a superior UI/UX design, and consistent layout and functions. App developers can strategically test, design, and develop to create innovative iOS apps that stand out in the market. Explore our iOS app development services and see how we can elevate your iOS app project. If you would like to share any thoughts or questions, get in touch with us – we’re always happy to hear from you!

Secrets for Successful Android App Development in 2025

Secrets for Successful Android App Development in 2025

With billions of Android users worldwide, Android App Development continues to evolve at a neck-breaking speed.

As more than 70% of mobile phones are Android-based, the App developers in the Android space offer a huge opportunity.

However, on the flip side, it makes the competition fierce, and to stay ahead of the curve, developers need to consider the principles to build an impactful Android App.

Let us look at the top 5 secrets for Successful Android App development in 2025.

Secrets for Successful Android App Development in 2025

1. Understand your Target Audience

In this era of hyper-personalization and customization in apps everywhere, it is crucial to understand who your users are. Conduct thorough market research and identify your buyer persona, their unique needs, and pain points. With a detailed user persona in mind, your Android App is more likely to succeed as it resonates with the target audience.

2. Focus on User Experience (UX)

User experience (UX) is at the heart of successful app development. Even if your Android App is packed with features and components, UX and navigation can make or break the chances of your app’s success. To maximize user satisfaction through a smooth navigational app experience, consider the following factors:

Simple and Clean Design: A minimalistic interface always works in your app’s favour. Use a clean layout and easy-to-read fonts. Avoid cluttered screens to keep users focused.

Responsive Design: Ensure your app works seamlessly on various screen sizes and resolutions. Example: Include Dark mode and accessibility features to cater to users’ needs.

Feedback Mechanisms: Implement feedback options, allowing users to report issues or suggest improvements. Keep the app interactive without too many distractions or pop-ups.

3. Optimize for Performance and Speed

Performance is a critical factor in the success of any app. Slow loading times or crashes can frustrate users and lead to uninstalls. Here are some tips to improve the performance of your app:

Optimize Code: Write efficient, clean code and avoid unnecessary complexity.

Use Asynchronous Operations: Implement background processing for tasks like network requests to keep the UI responsive.

Test on Multiple Devices: Ensure your app performs well across various devices and Android versions.

4. Use the right tools and technologies

When selecting the framework for your Android App development, it is important to consider the languages you are using and their suitability for your projects. In the world of Android Apps, two primary languages dominate:

Java – Java is an object-oriented language that allows developers to create reusable code modules called objects. It is a secure language that can run on any platform.

Kotlin – Kotlin is a relatively newer entrant in Android App development but is quickly becoming mainstream among developers. It is statistically typed and concise language, meaning it helps users avoid errors and allows them to write expressive codes. Additionally, developers can use Kotlin and Java code in the same project.
To create an app that is safe and error-free, it is important to select the right platform and the suitability of languages or a blend of it, to save time in the later testing and implementation stages.

Besides selecting languages, keeping in mind the latest technological trends like Android Studio for development environment, Firebase for backend support and other tools can save time and resources.

Keeping up with the latest trends in mobile app development like integrating AI chatbots, AR & VR, using Low-code/No-code platforms, and ensuring robust security measures will help your mobile app go a long way.

With the help of these tools and techniques, you can focus on creating a stellar app without worrying about errors, elaborate processes and app security concerns.

5. Choosing the Best Mobile App Development Company in India:

When venturing into the realm of Android app development, partnering with a leading mobile app development company in India can be the key to success. As a frontrunner in the industry, Codeplateau consistently delivers innovative and high-performing Android apps that resonate with global audiences. Our careful attention to detail, strategic utilization of the latest technologies, and unwavering commitment to quality set us apart as the top mobile app development company in Pune, India.

Conclusion

To sum it up, successful Android App development in 2025 requires a blend of creativity and a strategic approach. Researching the market and user preferences, focusing on UX and performance, choosing the right tools and technologies, and selecting an expert mobile app development company to partner in your app development journey can make it successful.

By following these basic principles of successful Android App development, you can build an app that resonates with your customers, provides a rewarding user experience and ultimately increases customer ratings and downloads.

We at Codeplateau, always encourage our customers to initiate discussions to analyze their requirements and create a match between the user’s needs and the delivery of Mobile App solutions.

If you are looking for a partner in your Mobile App development journey or looking to upgrade or find solutions for an existing app, get in touch with us – we’re always glad to hear from you.

Salesforce and ERP Integration: Why It Matters for Growing Businesses.

Salesforce and ERP Integration: Why It Matters for Growing Businesses.



In the dynamic landscape of modern business, maintaining a competitive edge goes beyond sheer effort—it hinges on efficiency, smooth collaboration, and real-time data accessibility. Salesforce, a top-tier customer relationship management (CRM) platform, excels in optimizing customer-focused operations. Meanwhile, enterprise resource planning (ERP) systems address the operational core of a business, handling resources, finances, supply chains, and other critical functions.
Integrating Salesforce with an ERP system creates a unified ecosystem where information flows effortlessly between departments, breaking down silos and enabling organizations to operate with unparalleled agility. Let’s dive deep into why this integration matters and how it brings transformative changes to businesses.

What is Salesforce and ERP Integration?

Salesforce and ERP integration connect the CRM system with the ERP system to ensure seamless data synchronization. This integration enables real-time updates between customer-facing teams (like sales and marketing) and back-office departments (like finance and supply chain).
Common ERP systems that integrate well with Salesforce include SAP, Oracle NetSuite, Microsoft Dynamics 365, and others.

Key Benefits of Salesforce and ERP Integration.


  1. Enhanced Data Accuracy
  • Problem: Separate systems often result in duplicate or inconsistent data, causing errors in reporting and decision-making.
  • Solution: Integration ensures real-time data synchronization, eliminating redundancy and improving data accuracy.
  1. Improved Customer Experience
  • How: Sales teams gain instant access to inventory levels, order statuses, and delivery timelines directly in Salesforce.
  • Impact: This enables them to provide quick and accurate updates to customers, improving satisfaction and loyalty
  1. Streamlined Workflows
  • Integration Feature: Automating workflows between Salesforce and ERP reduces manual intervention.
  • Example: When a salesperson closes a deal in Salesforce, the integration can automatically trigger an order creation in the ERP system.
  1. Better Financial Visibility
  • Benefit: Finance teams can access sales forecasts, deal statuses, and revenue reports directly linked to ERP financial modules.
  • Why It Matters: Why It Matters: This provides a clear picture of cash flow and profitability, aiding better financial planning.
  1. Faster Decision-Making
  • How: Unified data provides a 360-degree view of business operations.
  • Example: Managers can make informed decisions about production schedules, marketing budgets, or resource allocation based on synchronized data.
  1. Scalability for Growing Businesses
  • Why Important: As businesses scale, managing separate systems becomes challenging. Integration offers a scalable solution, adapting to growth effortlessly.


The Business Impact: Real-World Applications.


1. Order Management Optimization
Integration allows orders placed in Salesforce to be processed directly in the ERP system, streamlining the fulfillment process.
2. Predictive Analytics
Combining Salesforce’s AI-driven insights with ERP data enhances predictive capabilities for inventory demand and customer behavior.
3. Efficient Resource Allocation
Real-time insights from ERP help sales teams plan more effectively, avoiding overpromising or underutilizing resources.
4. Cross-Functional Collaboration
Teams across departments—sales, marketing, finance, and operations—work with a single source of truth, fostering better collaboration.

Why the Future Depends on Salesforce?


1. Adaptability to Trends
Salesforce consistently evolves with market trends, incorporating AI, automation, and cloud capabilities. Businesses relying on Salesforce gain access to cutting-edge technologies that keep them competitive.
2. Customer-Centric Approach
As the global business landscape shifts towards customer-first strategies, Salesforce’s CRM capabilities become indispensable.
3. Future-Proof Integrations
The platform’s ability to integrate with ERP systems ensures businesses can leverage their existing infrastructure while embracing digital transformation.
4. Global Reach and Scalability
Salesforce supports businesses of all sizes, ensuring scalability for startups and enterprises alike.

How to Implement Salesforce and ERP Integration?


1. Assess Business Needs
Identify critical processes and pain points that require integration.
2. Choose the Right ERP System
Ensure compatibility between Salesforce and your ERP.
3. Opt for Middleware Solutions
Platforms like MuleSoft (owned by Salesforce) facilitate seamless integration.
4. Engage Experts
Partner with experienced consultants to ensure a smooth integration process.
5. Test and Train
Conduct extensive testing and provide training for end-users to maximize ROI.

Conclusion

Salesforce and ERP integration is more than just a technological upgrade; it’s a strategic investment for growing businesses. By aligning front-office and back-office operations, this integration enables organizations to operate efficiently, deliver exceptional customer experiences, and stay ahead of the competition.
As the business world continues to evolve, staying with the trend by leveraging Salesforce’s robust integration capabilities will ensure sustained growth and long-term success. With its customer-centric focus, adaptability, and seamless integrations, Salesforce isn’t just a tool—it’s the future of business efficiency.
Is your business ready to integrate Salesforce with your ERP system? Now is the time to embrace this transformation and unlock your company’s full potential.

Power BI and Excel: How to Leverage Both for Data Reporting

A Powerful Duo for Data Reporting:
In today’s data-centric business environment, efficient data reporting is critical for making informed decisions. Two of the most powerful tools for data analysis and reporting are Microsoft Power BI and Excel.

While Excel has been a staple for data manipulation for decades, Power BI has emerged as the go-to solution for data visualization and real-time business intelligence. But did you know that combining the strengths of both can transform your reporting capabilities?

This blog will guide you through the features of Power BI and Excel and explain how leveraging both tools can help you achieve more effective and efficient data reporting.

  1. Understanding Excel: A Time-Tested Tool for Data Manipulation
    Excel has been the foundation of data analysis for many professionals. Its intuitive interface, coupled with a rich set of formulas, functions, and pivot tables, makes it an indispensable tool for tasks like financial modeling, data cleaning, and scenario analysis.
  • Data Organization and Calculation: Excel allows users to organize and manipulate raw data, perform calculations, and create structured reports. Formulas such as VLOOKUP, SUMIF, and IF statements help automate analysis for quick insights.
  • Pivot Tables and Charts: Pivot tables are a standout feature, allowing users to summarize large datasets into meaningful information. Excel charts, while somewhat limited in interactivity compared to Power BI, are great for static data presentations.
  • Ease of Use: One of the main reasons Excel is widely adopted is its familiarity. Almost every business professional knows how to use it, making it a convenient starting point for data analysis.

However, Excel does have its limitations. When working with large datasets, the application can slow down, and its ability to create interactive and real-time reports is limited.

  1. Introducing Power BI: A New Era in Data Visualization
    Power BI is a business intelligence tool that specializes in transforming raw data into interactive visualizations and reports. Its strength lies in its ability to connect to multiple data sources, create dynamic visuals, and allow for real-time collaboration.
  • Data Visualization: Power BI excels at turning complex data into easy-to-understand visuals, from bar charts to interactive heatmaps. The drag-and-drop interface allows users to create dashboards and reports that are both interactive and insightful.
  • Real-Time Reporting: One of the standout features of Power BI is its ability to refresh data in real time, pulling information from various databases, cloud services, and APIs. This capability allows businesses to access up-to-date insights whenever they need them.
  • Collaboration and Sharing: Power BI is cloud-based, which means users can share dashboards and reports with colleagues and stakeholders effortlessly. Its collaborative features make it easy for teams to work together on reports and align their insights.

While Power BI is exceptional at creating visual reports, it may not be the ideal tool for complex calculations or detailed data manipulation, where Excel still shines.

  1. Why Combine Power BI and Excel for Data Reporting?
    The real power comes when you integrate Power BI with Excel. By leveraging the strengths of both tools, you can create a comprehensive reporting solution that offers both deep data analysis and advanced data visualization. Here are the key benefits of using them together:
  • Enhanced Data Modeling: Use Excel for complex data modeling and calculations, then visualize the results in Power BI for clearer presentation. This allows you to dig deeper into data trends while making the results more digestible.
  • Seamless Data Flow: Power BI enables seamless import of Excel workbooks, meaning you can use Power BI to visualize data you’ve already processed in Excel. You can also use Power BI’s “Analyze in Excel” feature to view Power BI datasets in Excel, where you can apply advanced Excel functions.
  • Scalability: Excel is great for small to medium-sized datasets, but when it comes to handling large data volumes, Power BI’s performance far exceeds that of Excel. Integrating both tools allows you to scale your data reporting needs efficiently.
  • Collaboration and Distribution: By integrating Power BI’s cloud capabilities, Excel data can be updated in real-time, making it easier to distribute accurate, up-to-date reports to team members and stakeholders.
  1. Practical Scenarios: When to Use Power BI, Excel, or Both
    Understanding when to use Power BI, Excel, or both tools can significantly enhance your data reporting process. Here’s a breakdown of typical use cases for each tool:
  • When to Use Excel:
    • For quick, ad-hoc data analysis and manipulation on smaller datasets.
    • When applying complex calculations and formulas to data.
    • For producing static reports and performing detailed data cleaning or modeling.
  • When to Use Power BI:
    • When dealing with large datasets that need to be visualized quickly.
    • For creating interactive reports and dashboards that are easy to share.
    • When you need real-time data updates and collaboration across teams.
  • When to Use Both:
    • When you need to analyze raw data in Excel and then visualize the outcomes in Power BI.
    • When you want to scale up your data models from Excel to handle larger datasets in Power BI.
    • For ongoing, dynamic reports where Excel is used for the backend data manipulation, and Power BI is used for front-end reporting and collaboration.
  1. How to Integrate Power BI and Excel for Maximum Effectiveness
    Integrating Power BI and Excel is surprisingly straightforward. Below are a few ways you can combine the two tools:
  • Importing Excel Data into Power BI: You can easily import your Excel workbooks into Power BI by connecting Power BI to your Excel files stored locally or in the cloud (e.g., OneDrive, SharePoint). Once the data is imported, you can create visuals and share them in Power BI reports.
  • Using Power BI’s Analyze in Excel Feature: Power BI allows users to export datasets back into Excel using the “Analyze in Excel” option. This feature opens the Power BI data model in Excel, where you can build pivot tables and apply Excel’s advanced functions for further analysis.
  • Power BI Publisher for Excel: Power BI Publisher for Excel is an add-in that allows users to pin Excel content, such as ranges or charts, directly to Power BI dashboards. This feature helps users share Excel-based insights within Power BI dashboards for a complete view of the data.
  1. Best Practices for Using Power BI and Excel Together
    To get the most out of Power BI and Excel, consider following these best practices:
  • Data Preparation: Clean and prepare your data in Excel before importing it into Power BI. This ensures that you’re starting with reliable data, reducing the chances of errors down the line.
  • Automate Where Possible: Use Power BI’s ability to refresh data automatically. Excel, when connected to Power BI, can pull in fresh data without the need for manual intervention, saving time and ensuring accuracy.
  • Leverage Power Query: Use Power Query in both Excel and Power BI to transform and prepare data. It’s a powerful tool that helps you clean, filter, and organize data before analysis, making it easier to build meaningful reports.
  • Visualize Thoughtfully: Avoid cluttering your Power BI reports with too many visuals. Choose the most impactful charts and graphs and remember that the goal is to communicate insights clearly and effectively.

Conclusion: The Power of Using Power BI and Excel in Tandem
By integrating Power BI and Excel, you unlock the best of both worlds—Excel’s robust data manipulation and analysis capabilities with Power BI’s dynamic data visualization and real-time reporting.

Whether you’re dealing with small datasets that need detailed analysis or large datasets that require comprehensive visual insights, using both tools can streamline your reporting process and enhance your decision-making capabilities.

With Power BI and Excel working together, you can transform raw data into actionable insights, making your reports more interactive, collaborative, and impactful. Whether you’re a data analyst, business leader, or team manager, leveraging these tools can significantly improve how you handle and present data for your organization’s success.

Tips to Find the Right App Development Partner: Key Considerations for Your Project.

In today’s fast-paced digital world, a mobile app can be a game-changer for businesses looking to expand their reach and engage more effectively with their customers. However, finding the right mobile app development company is critical to ensure your app’s success. With so many options available, it can be overwhelming to select the right partner. Why should you hire a Mobile App Development Company? A professional mobile app development company also ensures that your app is designed with a user-friendly interface and offers a seamless experience across devices. They stay updated with the latest trends, ensuring your app remains competitive and meets industry standards. Moreover, they offer scalability, allowing your app to grow as your business expands, while ensuring long-term maintenance and updates to keep it functioning optimally. To simplify your search, here are some key tips to guide you in choosing the best mobile app development company for your project.  
  1. Define Your App’s Requirements:
First, it’s important to clearly define your app’s requirements before you start searching for a development company. Take the time to map out what you want your app to accomplish, who your target audience is, and what key features are essential. This will not only help you communicate your vision more clearly but also ensure that you and the development team are on the same page from the start.
  1. Evaluate Their Portfolio:
Once you have a clear vision, evaluate the portfolios of potential development companies. Reviewing their previous work will give you insights into their design capabilities, technical expertise, and experience working on projects similar to yours. Look for apps with user-friendly interfaces, strong functionality, and an appealing design. Additionally, see if they have experience in your industry or with apps that have similar complexities or challenges to your project.
  1. Check Client Reviews and Testimonials:
Another important step is to check client reviews and testimonials. Feedback from previous clients will give you a sense of the company’s professionalism, work ethic, and ability to deliver results. Read client testimonials on the company’s website, but also dig deeper by looking at independent reviews on platforms like Clutch or Good Firms. Case studies are also valuable, as they show how the company approached and solved challenges in past projects.
  1. Assess Technical Expertise:
Technical expertise is another essential factor. Make sure the company has the necessary skills and experience in the programming languages and platforms that your app requires, whether it’s iOS, Android, or cross-platform development. Additionally, if your app involves advanced technologies like AI, IoT, or AR/VR, ensure that the company has experience in those areas as well.
  1. Evaluate Their Communication Skills:
Effective communication throughout the development process is crucial for a successful partnership. Evaluate how responsive and transparent the company is during initial discussions. Good communication ensures that your project stays on track and that any issues are promptly addressed. Ask about their approach to project management, timelines, and feedback.
  1. Look for a Transparent Pricing Model:
Pricing is also a key consideration. It’s important to have a clear understanding of the company’s pricing model, whether it’s a fixed price or hourly rate. Make sure there are no hidden costs and that you know exactly what is included in the price, such as maintenance, updates, and post-launch support. A transparent pricing model will help you avoid surprises later in the development process.
  1. Check for Ongoing Support and Maintenance:
Speaking of support, you’ll want to ensure that the company offers ongoing maintenance and support after the app is launched. Your app will need regular updates for performance improvements, bug fixes, and security patches. A company that provides comprehensive post-launch services will ensure that your app continues to perform well long after it’s live. 
  1. Understand Their Development Process:
Understanding the company’s development process is also important. A well-structured process, whether it follows Agile or Waterfall methodologies, can keep your project on schedule and within budget. Ask how they handle revisions, how milestones are tracked, and how they manage changes that arise during development.
  1. Ensure They Align with Your Business Culture:
Additionally, it’s important to choose a company that aligns with your business culture and goals. A company that understands your long-term vision and is genuinely interested in your app’s success will likely be a better partner. Their ability to work with your team, communicate effectively, and contribute innovative ideas will enhance the overall development experience.
  1. Verify Ownership and Intellectual Property Rights:
Finally, make sure to clarify ownership and intellectual property rights before entering into any agreement. Ensure that you retain full ownership of the app, including its code and any related intellectual property. Make sure the transfer process is clearly outlined, and there are no licensing or usage fees that could complicate future updates or changes. Why choose Codeplateau? We at CodePlateau are challengers, problem solvers, intrapreneurs and innovators, all working for the best design and engineer end-to-end experiences that help clients succeed at the speed of innovation. The exponential growth in consumer expectations helps us reach more towards our goal in upgraded world trend. In this new normal, every organization is either a technology company or will need to reinvent themselves to become one. This mindset directly links with the process that we go through when taking up every project. And that is very much the essence of each project that drives us with new possibilities. Conceptualize, Interact, Design, Develop and Test. These are our main five outlines of the working process. We believe it is crucial for companies to adopt a technology-focused approach to business in order to survive and thrive in their market. We are driven by insatiable curiosity and fierce independence in the field of app development that makes us one of the best Web Design Platform and iOS App Development Companies in India. Conclusion: In conclusion, selecting the right mobile app development company requires careful consideration of several factors, including technical expertise, communication skills, pricing transparency, and alignment with your business vision. By following these tips, you can make a more informed decision and choose a development partner who will help you bring your app vision to life successfully.

Top Benefits Of Cross-Platform Mobile App Development

Frameworks like React have made it easier for top mobile app development companies in Pune, like CodePlateau, to develop cross-platform mobile applications that work on iOS, Android, and as a website. While there are, as you can imagine, innumerable benefits of cross-platform mobile app development for app development companies in India, as a client there are plenty of advantages for you as well. In this blog, we’ll take a look at why most cross-platform mobile app development companies are succeeding.

Advantages Of Cross-Platform Mobile App Development

1. Lower Costs: Before the advent of development frameworks like React, mobile app development companies needed to hire specialists in Android and iOS platforms who would then code for their respective platforms. These costs would pass on to the client who would have to pay more for similar work. Cross-platform mobile app development companies hire a coding specialist familiar with both iOS and Android and frameworks like React make it possible to use the same code with a few modifications on both platforms.

2. Codes Can Be Reused: Another excellent benefit for cross-platform mobile app development is that code from one platform can be reused for the next. Instead of having to write code from scratch for every platform, cross-platform mobile app development companies share code across platforms reducing redundancies and a lot of unnecessary manual coding.

3. Easier Prototype Builds: Before building a full-fledged app if a company would like to test out their product and the reaction to their idea in the market the most convenient solution is to build a prototype of the application. Cross-platform app development companies can use the tricks up their sleeve to build the prototype from zero to complete in just a matter of weeks thanks to the use of multiple feature libraries that are easily accessible for cross-platform mobile application development especially with react. The same code used on the prototype can be modified, if needed, to use on the main application when it comes time to go to the market.

4. Quicker Time To Market: Thanks to being able to reuse code, and using a single script across the platforms, cross-platform app development companies are able to deliver projects to their clients in half the time it would take otherwise. You can get from the idea stage of the app to the market in the shortest possible span of time. New features if the thought of by the product or marketing team based on the reaction to the application can be easily implemented into the app with minimal set-backs.

5. Consistency Across Platforms: Another significant advantage that cross-platform mobile applications have over their counterparts is the consistency achieved across platforms. When developing solely from Android and iOS special care needs to be taken to ensure the similarity of the look and feel of the application across the platforms but since cross-platform app development companies use frameworks like React the look and feel, and the experience users can have across the platforms are largely similar.

6. Easy Plug-In Access: There are plenty of extra features available for cross-platform app development companies that make building a fast, cost-effective, and fully functional application a piece of cake. The most common use is the use of plug-ins. Phone-Gap and Appcelerator are two such tools which can be used to implement plug-ins during cross-platform app development which helps in utilizing APIs across platform very efficiently. For instance, writing code in HTML5 and then re-coding them for different platforms can be a breeze when you’re using Appcelerator.

7. Helps Faster Marketing: Mobile Applications are a great way to reach your audience. The ability to build more applications that are useful to your customer can be a great source of marketing for your company and help with brand awareness much quicker than traditional marketing methods.

Conclusion

What cross-platform mobile app development companies are looking for are a lot of clients and the ability to do exciting work in their sphere and companies are looking for a mobile app development company that is able to do all the required work at the least cost and in the least amount of time. This is extremely convenient for cross-platform mobile app development companies but a lot of customers are not yet aware of this fact. If you’re looking for an affordable, cost-effective, functional app for both the android and iOS platforms, please get in touch with an expert at CodePlateau today.

Mobile Ads Optimization Strategies

Advertising is no more a limited or bounded platform for any of the sources. It has just extended its boundaries, more than expected in the last decade. Advertising has its roots starting from newspaper ads column to search engine ads and the latest one mobile application ads. Online advertising is the most diverse part which depends upon the requirements and platforms used them for. And the main motto of the diversity is to reach the right users and convert them as the customers. Smartphones have the largest share in mobile advertising as it made life much easier in terms of personal and professional ways both. Currently, the most trending platform for advertising is mobile ads. Surely this is due to the higher number of users around the globe.

According to the survey, approximately 70% of the advertising lose revenue due to not targeting their perfect audience. This happens due to lack of knowledge about the behavioral data which they have and not using it in the right ways. The click rate of the ads from any campaign is only 0.1% which means the only ad is clicked by the user among the thousand ads. To avoid such a situation, certain strategies need to be followed to gain maximum profit in minimal budget.

Right Audience

Audience depends on multiple factors like location, proper age groups, surfing timing of the users, etc. Selecting the wrong audience can make big losses even though paying higher amounts to the advertisers.

Display Frequency

– Give your ads a moderate frequency. This will not irritate the users by continuously viewing one ad nor search or waiting for it to display again. Setting proper frequency gives a visible difference in results.

Clear Message

– Sometimes while making the ads banner advertising to make it too creative and ignore the motive. Due to this user actually gets confused about what exactly the ad is about. This certainly a situation where the user does not click on the ad. Keep the message about the product or service crystal clear.

Images

– Images speak more than words; this proverb applies even in the advertising. Adding images in the ads attract the user more as compared to the non-image ads. Just remember to add the proper size images to fit for the banners.

Landing Page

– Only creating attractive ads is not enough if you don’t have a proper landing page. Also, the landing has to be mobile-friendly for easy navigation of the users on the website or app after clicking on the ads.

Video Ads

– This is the most trending form of the presentation of the ad. According to the survey, 30 seconds video has the most response as compared to 15 seconds and 45 seconds video ads. There are certain ads which run in between the video, they again have the highest view time.

Ad Extensions

– Ad extension gives the added advantage to drive the traffic. Using a proper extension like know more, call us, etc. can generate more conversions. Also, some ad has the types as call campaign-specific designed.

 

Optimizing the ads campaigns is very important on a regular basis to maintain the quality and eventually increase the conversion. To get the best out of budget hire the professional to create and maintain the ads account, like CodePlateau Technology.

Top 5 Android Libraries in 2019

Android Library is a collection of all the source codes, files, format, etc. which are required to develop or build any mobile application. These are a number of libraries which are available for any developers on Android Studio. Depending upon the necessity and requirements they are being used. As these libraries are a set of codes, they are crawled or get by specifying commands from specific types and variants.

There are a few latest and updated libraries mentioned below:

  1. Retrofit

    – Its reviewed as the most useful Android library by many of the mobile app developers. This is due to the main feature which is converting the HTTP API into the Java interface. As this interface makes the code much simple and cleaner than before.

 

  1. Moshi

    – There was a well-known library called GSON which is similar to Moshi but in a much more advanced way. It can also be called the next level of GSON library used for API responses. The major feature of Moshi Android Library is that its compatible with Kotlin language for integration. And also, much light weighted than the previous version. This gives the code simpler way to integrate it.

 

  1. Chuck

    – In simple words, Chuck is known as an HTTP inspector. It performs the activity as its name ‘Inspector’. Its mainly used to inspect or get detailed information on any Android app. This information includes all the HTTP requests and responses inside the mobile application. Also, the database provides details of each and every request or response. Advantages of Chuck is that, its just a single line code with multiple functionalities, exportable file, notification on new request.

 

  1. Room

    – Room database is commonly known as Room Persistence Library. Which is known for its lighter version of SQL database? It has all the power of integration with a lesser compiling time. By using Room database, it decreases the boilerplate codes resulting in reducing compiling time while the process or using the mobile application. Also, it is compatible and gets integrated with many different components.

 

  1. Dagger 2

    – According to Dagger Team “Dagger is a fully static, compile-time dependency injection framework for both Java and Android. It is an adaptation of an earlier version created by Square and now maintained by Google.” Dagger 2 is used and is advisable to use by every mobile app developer because of its convenience. The minimal the efforts when the functionality of the application needs to be changed overall. It works in such a way, that only required part of the app is changed particularly without disturbing the rest.

 

These are only a few of the libraries from the never-ending list. While developing the Mobile Application always choose the professional as they are well versed with the usage of Android libraries for developing your mobile app.

All You Need To Know About Progressive Web Applications

Progressive Web Applications are the perfect combination of web and mobile applications. These apps are specially developed by using the latest technologies to deliver to the users, a mobile app experience on the web screen. These progressive web apps are compatible with all the browsers for uninterrupted experience on all the platforms. The prime highlight about the progressive web apps is they have combined features of mobile applications like notifications, push messages, etc., with the combination on web features like search engine indexable URLs, deploying servers, etc. As mentioned, it has mobile app characteristics in it but progressive web apps need not be downloaded through any of the application stores like Google Play and Apple Store. It’s clear that they are web apps but they can also run on your mobile phone. Just launch them your mobile devices like any other apps.

Progressive web apps affect many other platforms, let discuss them

  1. Compatibility

    – Progressive web apps are considered as the most versatile app. They give the users the flawless experience on any of the devices they use. So now users can operate their favorite app on either on smartphones or any browser like Chrome, Mozilla, etc. Responsive design made the users choose progressive web apps over native apps.

 

  1. Speed

    SEO is a marketing practice done by the majority of the business to rank higher in Google against its competitors. They are certain criteria’s which need to be fulfilled for ranking higher and maintain it. One of the major factors is the Speed in mobile search. Progressive web apps have the lowest time any app can have to load. Also, if the user is offline or has a slow internet connection, these app work. This is due to the cache which is left when the PWA is once run on that device. It reduces the site speed of that webpage as well as loads the page faster.

 

  1. Engagement

    – High loading speed eventually leads to a higher number of engagements on progressive web apps. Get notifications on multiple devices about the trends and news surely attracts the users to get involved in that topic. Due to the high rate of pros for progressive web apps like compatibility, easy navigation, faster loading time it becomes easy for the businesses to achieve their target audience, which is a high conversion rate. Engaging more people on your progressive web apps directly leads to higher ranking on search engines.

 

  1. Search Engine Friendly

    – Progressive web apps satisfy multiple criteria of a search engine, one of them is the URL factor. PWAs have the simplified pattern of the URL structures. Also, as they are compatible with mobile, a no different set of URLs are need to be created for the mobile version. The second important thing is security and secured progressive web apps. It’s the mandatory part to have the HTTPS enabled. This eventually gains the trust of the users for surfing in your web apps.

 

It certain that Progressive Web App is a better performer in terms of speed, compatibility, engagement as well as search engine friendly.

 

How Can Augmented Reality Fit Into Mobile Apps?

Augmented reality (AR) is the projection or the integration of the real world into a virtual one. The integration takes place through various interfaces in real-time, which gives reality an improved makeover. The view that the user gets accordingly is a reality that has been augmented with the help of technology.

AR uses technology such as Simultaneous Localization and Mapping (S.L.A.M.) and depth-tracking. It is different from virtual reality (VR) in that VR excludes reality completely and projects a virtual one in its place, while AR uses reality and presents it in an enhanced way.

Augmented reality fits into mobile apps by making use of phones’ cameras and sensors so as to enable the users to view reality in a wholly composite manner. The phone as a medium improves upon the reality to suit and thereby fulfill the user’s needs.

The types of AR that exist today are marker-based, marker-less, projection-based, and superimposition-based. Marker-based AR apps like WhatsApp and Paytm are those which help us by using markers such as QR Codes. Marker-less or location-based AR apps (such as Google Maps) are those which utilize GPS, compass, accelerometer, and gyroscope to inform the users about events and places for hanging out near them, among others. Projection-based AR apps are basically manufacturing apps which allow artificial light to interact with real objects. Superimposition-based AR apps (like the IKEA Catalog app) allow us to view reality by superimposing virtual items onto it.

The fields that have made the most interesting use of AR apps are gaming, architecture, real estate, archaeology, tourism, etc.

1. Gaming:
The best example of an AR gaming mobile app is undoubtedly Pokémon Go. The game became quite popular and gained a huge number of users just a few years back. Pokémon Go uses reality which it then integrates with the game to give the player the digital gaming experience in the real world.

2. Architecture and Real Estate:
There are a number of AR-based mobile apps, like Realar, which allow users to view and navigate through, and thus choose, the house of their dreams by virtually viewing the rooms, and even allowing us to add furniture or remove them, just to get the complete feel of actually being there.

3. Archaeology and Tourism:
There are apps that let us view actual geographical places from historical points of view. Apps like CityView AR simulate actual places. Projects such as StreetSmart and Futuristic History have conducted research into letting tourists view information visually. History buffs and travelers could then compare, say, the city of Florence during the Renaissance and Florence as it exists now, in the 21st century, and the actual variation in architecture, roadways and marketplaces that existed between the two centuries.

Apart from AR and VR, Mixed Reality, or MR, which combines features of both AR and VR, is another phenomenon that is making its mark in the field of technology. The first MR-based app, HoloLens, was released by Microsoft in 2016.

We hope that this article has provided a perspective on AR fitting into mobile apps. Please do share your feedback as comments below.