4 Important Social Media Marketing Tips

Social Media has massively grown in the last few decades as compared to any other platform of engaging people around the globe. In terms of the spread and usages, has also reached to new heights which cannot be matched to anything else. As we are aware about the widespread of the platform, so not utilizing it for marketing for your business would lead to a huge mistake. For the marketing purpose there are several options currently available in the market which would help to use the social media for marketing purpose. But in all the process, number of basic things are being miss out which leads to unfruitful results to the business. Let’s discuss few points which are needed to keep them in the checklist before starting the Social Media Marketing. Decide Your Goal Many of the marketers or businesses start their marketing campaigns without any specific objective or the goal. The objective is very essential as depending upon it you need to plan the process and pattern of the social media marketing. There are different types of goals such as launching new product or service, awareness about the brand, getting sales through that source and many more of them. The proper social media plan is designed upon the requirement of business. There are numerous strategies which vary from business to business or the marketer to marketer. The marketing plan will not have the desired result if they are unplanned. Competitor Analysis Yes, the competitor analysis, unlike any other industry or business, competitor analysis is a mandatory thing to be done in social media marketing. There are several benefits of doing the analysis like getting to know their strategies, designs, ranking keywords, working flow the etc. Shortlist your best of the competitors and the through a number of tools available in free as well as paid form. By the competitor analysis you get to know the potential of competitors as well as your own. Engaging Content It’s a revealed truth about Google that content is the king and engaging content of the social media. So, creating a unique content is not only the criteria for ranking, its now the engaging one. There are multiple options you can opt for to keep your audience engaged on to your profile like creating stories, limiting your daily post, ask for polls or opinions of audience, set a specific time of the posting etc. Track & Modify Keep a record of the social media marketing plan, so you can analyses the data and change it according to the requirements. There might be some strategies which work for specific products or service the and same might not work for another. Analyzing each and every strategy is very important. There are certain tools available which help to track the revenue gained from the social media marketing plans. Here are few of the tips which you should not be left out to add to your checklist of social media marketing to gain desirable results. Also, for any professional services regarding any social media marketing, CodePlateau offers the bestplans among the industry

App Advertising Secrets No One Told You About

Since app advertising was such a large business many spurious app developers had published apps on the play store. Google fairly recently announced that it took action against “bad” apps in the play store and deleted more than 7,00,000 apps as well as removed over 1,00,000 developer accounts from the play store. This was with regard to the apps that violated their terms and conditions. Being the best app development agency in Pune, we never had any fear of such a thing affecting us. However, due to the action from Google, it now seems like businesses are hesitant to build apps for their businesses.

This is surely a big mistake on the business end. We have written extensively about why a mobile application is absolutely necessary for a business. In that blog, we talked briefly about the advertising potential of mobile applications and how it can have a monetary advantage to your business.

Let’s have a look at the app advertising secrets in more detail:

Different Mobile App Advertising Models:

Freemium Apps:

This is a pretty popular model. Part of your app is available to the users for free at all times. However, there are some features that are available to the users only after they buy the application from the play store. This is a great business model for any business that has an essential feature that no other app can adequately replicate. Larger organizations have been using this approach to sell their software as well

In-App Purchases:

Another method of gaining income from apps these days is to make in-app purchases possible. Users can pay for upgrades for the app content within the app itself. This is a popular method especially for games to make money from. Normally users of an app will purchase in-game bonus features to get an advantage in the game over their opponents.

In-App Ads:

This is classic advertising strategy. While you provide the app for free, you provide advertisers with a platform to advertise on your app. The ads will either be in the form of a banner or an no skip video.

Paid Apps:

There are certain apps that themselves are a source of income for the business. Paid apps are sold to users with the promise that they serve a function that is not adequately resolved by any other program in the app store or play store. People would be willing to pay for the apps in order to seemingly make their lives slightly less cumbersome.

Sponsorship Model:

This business model utilizes advertising in the app to reward the user for engaging with the app. This is also a popular method of receiving revenue from the app.

These app advertising business models are used in conjunction with each other or in isolation to provide the businesses with an additional revenue stream. To most large organization the revenue streams from the apps are all that is supporting the business, for others the revenue from the apps is just a drop in the ocean.

Irrespective it becomes extremely important for a business to have an app to constantly remind the users about the organization and provide additional marketing emphasis and branding opportunities for companies.

Why Pick CodePlateau As Your App Development Agency?

CodePlateau is one of the leading iOS and Android App Development Company in Pune. We have worked with several large organizations to build native apps for various in-house processes. We always ensure to work within the framework and guidelines set by Apple and Google to ensure that any app we build fully adheres to the rules set by them. If you would like to know more about our mobile app development process, costing structure please do get in touch. We provide you with a free consultation and we can take the conversation forward from there.