Cherry-Yield is one of a kind performance-based digital marketing agency based out of Melbourne, Australia. They were looking for a web design company in Pune who could build a website that could give them the kind of user experience their clients and future clients would love. Cherry-Yields core focus in on addressing issues of digital strategy development, email marketing, cart abandonment issues. CodePlateau was tasked with building a website that could properly address these point through their web design an development.
The client wanted a fluid content management system and WordPress was the best option for this task. The challenge was to first understand the client’s customer persona so that CodePlateau could design the website based on their requirements. CodePlateau one of the most respected web design and development company in Pune understands that although the website is the property of the business it’s true purpose is to attract and retain customers and has to be designed accordingly. This was one of the most challenging aspects of the design and build of the website.
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CodePlateau believes in taking a lot of feedback from the client, especially when it comes to the question of customer persona. Using the details shared by the client, CodePlateau was able to design, develop, and seamlessly help launch the client’s website without a hitch. The client fully approved the design process and appreciated the work done by CodePlateau.
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Thanks to the new website Cherry-Yield saw an incremental increase in their traffic. Not only did more visitors land on their website they stayed there longer with an average site visit duration of more than 5 minutes. The simplicity of the site architecture also meant that the customers found it easier to sign up for Cherry-Yields newsletters and also provide leads for additional business. The bounce rate was also reduced thanks to the ingenuity showed by CodePlateau in its web design and development services.