How to Ensure Successful Web Design for a Target Audience

To create a truly amazing website design, knowing your target audience is half the battle won. You may impress a client with an attractive layout and graphics. But to exert a major influence on the website user, you need to understand them first. Here are the things you can do:

Highlight the Customer Problem You are Solving

How does your product or service make your customer’s life easier or better? What is the USP of your business? List down the points, create a shortlist and highlight them on your website content and design. The problem and the solution that you are offering must be among the first things your target audience must notice on your website.

Know More about your Customers and Competition

Make a list of your current audience. Find out what demographic (age, gender, profession, income) do they belong to, what are their characteristics and buying habits. Once you know your audience, refining the web design to suit their changing needs is a constant process.

If you new to the market, see how your competitors have used their web design to attract more target customers. How are they positioning and pricing their business? What are their customers talking about on social media? You may choose a different design approach, as a contrast to your competitors.

Set Up Web Design for Catchy Text

Many web design companies don’t realize that the web design must compliment the website content. You can’t have a furniture website have the design elements for women’s attire, right? Explore and shortlist specific audience-appealing words, phrases and punch lines. Use these words sparingly, but effectively. Allow the design to blend with the words adding emphasis to the intended communication.

Color, Layout, Fonts & Images

Most of you know that color psychology and correlation plays an important part in web design. The trick is to match colors with your target audience’s preferences. Beyond generally known color response theory, the more important thing is the effective use of the right color.

For example, see how women-centric websites use green, blue and purple (women’s favorite colors according to a survey) to a white background to convey friendliness and trust. See how Facebook uses blue for trust, while Dell uses green for conversion buttons like “View Details” or “Buy Online.”

As per our experience in working with clients, older audiences prefer a fixed-width layout, while a young audience looks for trendier, stylish design with a strong use of color. If required, take a survey of most preferred websites among your target audience for a deeper understanding.

How to choose fonts to fit your brand is one thing. Maintain consistency by using a style guide. The guide need not be complex. But define a clear set of font attributes that the target audience will like. This will make it easier for the web design team. They will know which fonts to try out and which to avoid.

Depending on your audience’s preferences, use either images or illustrations. The image shouldn’t merely be attractive, but add to a focused user experience. Don’t undermine navigation, functionality, icons and interface controls for accommodating images. It’s better to follow convention in functionality design than to confuse the target audience.

Conclusion

Update your target audience data every 6-12 months. This will help you deliver the best in audience-oriented web design on a consistent basis. Ensure successful web design for you and your clients by making use the information mentioned above.

Five Things You Need to Change on your Website

Creating an engaging website is imperative for any business.  As many readers must have discovered, maintaining a great website is no easy task. Here is a list of things that reveal why your website is not popular with your users. We also share some tips to optimize your website:

Loading Time

Loading…Loading…Loading…

Your website can’t take too much time to load! Millions of other websites are competing for user attention. Don’t make your users wait. Unless the users want to visit your website nobody is going to wait that long.

You lose 20% of your conversions to every extra second your mobile website takes to load. About 50% users expect your website to load in 2 seconds. The same user percentage will leave the website in the third second. (Google Statistics)

So start working on speeding up that loading time now!

Home Page Clutter

A cluttered homepage will turn off users. Our suggestion? Start again with a fresh perspective. Segregate the core elements you want on the website.

Consider why your target audience should visit your website. Restructure the content, website design, UI, and UX. Use image sliders to showcase your prime content. Attractive and creative image sliders can encourage users to further explore the website.

Zero Interaction

If there is no interactivity, why have a website? Encourage your visitors to explore the website with clear calls to action. Have more groovy elements to entice your users. Short videos, animation, online polls, exclusive comments section, contests and other interactive elements. You get the drift.

Grammar Errors & Typos

Typos and poor grammar are bound to put off your website visitors. Get your website content checked and corrected by content and language experts. Don’t rely on online grammar checking software to check your website content. Most software is not reliable. Each software uses a varied set of grammar rules to auto correct. The results are usually inconsistent.

Using Images Effectively

If your website images are too dull and unappealing, traffic is bound to suffer. Captivating images attract a larger percentage of users. Apart from blogging, images are the most important form of business content. Statistics don’t lie.

Visual elements dominate 74% of social media marketing, way ahead of videos and blogs. An audience provided with text content along with an image retains 65% of the information.

Conclusion

What do you make of the five things listed above to improve your website traffic? How can we ensure constant user engagement? How do we generate business leads through the website? Please do share your comments.

How to Choose Fonts that Fit your Brand?

Fonts play a big role in creating a brand perception among customers. Selecting fonts that go with your brand can be a tedious task. How do you narrow down your choices and select fonts that are good for your brand? The following are some creative benchmarks you can apply to make your font choices:

Know What Your Customer Wants

Approach this like a date you are going to. You wouldn’t wear your night pajamas and flowery slippers to your date, would you? So, similarly know who your potential customers are, what kind of lifestyles do they lead and therefore what kind of font will appeal to them. At the same time, retain your brand’s personality through the fonts.

Beyond Serif and Sans-Serif

Times New Roman, Georgia, Freight Text, Garamond, Caluna are popular Serif fonts. They add edge and class to the brand. Helvetica, Verdana, Dejavu Pro, Avant Garde, Arial, and Optima are popular Sans-Serif fonts. Serif fonts are said to be easier to read as individual letters are more clearly lettered in comparison to sans-serif fonts. There is also decorative and script fonts that can add uniqueness to your brand. You can also combine fonts, to get a brand new font as a combination of all required font features. Which one would you go for?

The font must match the design and business purpose. Before you buy or download a font, list out the personality traits of your brand to make your search more concentrated. This way, you already have a fair idea of what your font choice will look like. Bold, serious, cheerful, robust or rebellious? Mirror your brand qualities on the fonts and you should have made a shortlist of your font selections.

Readability & Versatility Check

Apart from your brand design, your font must be clear and legible when you have to convey something of importance or otherwise. Check which font size fits and whether the font is web optimized. Also, check the spacing between two words, the lowercase, and uppercase heights. Sometimes a font can look less readable in italics. Also, try the “I and L” test, ensure that “i” and “l” in lowercase do not look identical.

Avoid Familiar Fonts

Your customers may look through your brand if the font is all too familiar. Look out for fonts that convey what you want to, yet are stylish in their own way. Try combinations of fonts in body text and bold, you never know what can surprise you. Sometimes an ordinary looking serif font lights up in bold. The key then is to experiment but try out fonts methodically.

We hope the suggestions shared in this article will help you select the right fonts for your brand. If you have any other suggestions with regard to font selection, do share!

Want More Money? Start Effective Icon Design for Better UI

Any website or mobile app icon design has to convey a specific purpose. Icons add aesthetics to the screen, help save on screen space. But primarily icon design have to aid your users, help in branding, drive user attention and response. The idea, from the graphic design aspect, is to keep it simple. Easier said than done you will say. Here are some key pointers to effective icon design for better UI:

Balanced Icon Design Detailing

Instant communication of an action, idea or object is the attribute of good icon design. Too much detailing can render an icon with no logical or meaningful connection. As a rule, opt for minimal detailing to clearly convey the mobile app icon design’s purpose.

When Google first adapted a simplistic grid icon on its homepage as a one-point access to all its Google apps, they received multiple help requests enquiring about the apps’ location. The users just couldn’t spot where the grid icon was on the page. Somehow the lack of detailing had ended up too elusive for the users. That is why, striking the right balance, trial and error are important steps too.

  

Out of the Box Design Tweaking

Unless the client had made clear specifications, go beyond standard design conventions, without compromising on usability and visual recognition. For example, see how the Pinterest icon gets away with an outrageous text font while combining two circular clean white, vibrant bold red combo diameters to convey its image-intrinsic brand. Sample how the iOS music app djay 2 uses a vinyl for an icon yet conveys a modern appeal.

Visual Perception Aspects

Closely consider the following factors while designing website and mobile app design icons. Know your target audience, right down to their age, cultural attributes, level of education and general development. Find out, in what environment will the product be used? What will be the expanse of the product’s local or global reach? How does the audience identify with graphics, what specific elements distract and engage them? These are all vital questions.

The Scalability Factor

Try out your icon design on the device or website in multiple sizes and settings. While designing, focus on a unique shape or quality that retains its effect in any size or scale. Check that the icon looks great with various background colors. Perceive how the design complements the UI.

Eye for Aesthetics  

You are aware that a set of icons and each individual icon in an app or website have to be aesthetically alike. But how do you ensure a pleasant subtle uniformity? Concentrate on little things, like the specific size of the square or rounded corners. An acute sense of style, lining and color textures helps immensely in this process.

We hope that these icon design tips provide you with a new perspective on designing icons for website and mobile apps and contribute to a better UI. Please do share your comments below.

Web Development Trends For 2018

Trends in web development move forward extremely quickly. So much so that change is truly the only constant. CodePlateau an award-winning web development company in India ventures a guess to what could be the web development trends for 2018. We try to include in this list what we believe to be the upcoming development trends based on market behavior and what we have observed. Without further ado, here they are

Web Development Trends of 2018:

Functional Programming with Javascript improvements

Javascript has been a popular programming language for a while now. Only recently has it received quite stiff competition from React by Facebook. With the advent of functional programming improvements in Javascript, there seems to be more support for Javascript. Even if we look at the Trends for the past year we can see that Javascript is still a more popular term as compared to react. Functional Programming (FP) is the process of building software based on fundamental principles by composing pure functions. It is relatively easier than object-oriented coding as per most programmers. In 2018, Functional Programming especially benefits from the recent Javascript improvements such as ES6 and ES7.

New Players in Town

While VueJS is technically not a new player, it has been gaining prominence only in 2018. Created in 2014 by Evan You, Vue is a fast and lightweight script. Angular JS is backed by Google while React JS is backed by Facebook. Vue though is an independent open source project. Its creator was working on this as a side project and has recently been focusing on marketing and maintaining the open source project. What makes Vue a growing trend in 2018 is that it is now being used by a lot of major companies in China such as AliBaba, Expedia, Nintendo and more. It has also grown tremendously since it first began as it now boasts 20 people on its team.

Progressive Web Apps

Progressive web apps are web apps with the functionality and design of mobile apps. The idea is to create an app-like experience on web pages or websites. Although mobile apps are very relevant for businesses it might not be for all businesses due to cost considerations. Progressive web apps are worthy alternatives to choose. Since 2016 we have seen the popularity of progressive web app increasing rapidly. We figure 2018 will finally be the year for progressive web apps to burst into the mainstream.

Blockchain Technology

Ever since bitcoin blew up to unprecedented prices everyone seems to have become an expert in blockchain technology. It might be a little bit too late to say that blockchain is going to be a trend in 2018 as it has already accumulated a large following. A large number of companies are looking forward to incorporating blockchain technology in their industry. The blockchain is a method of collective data storage. Transactions in blockchains work without intermediaries. Since the transactions are verified using complex algorithms using a large number of computers it is seemed to be relatively safer.

Internet Of Things

Imagine a global network of appliances connected to each other using resources in the most efficient manner possible. That is what internet of things is trying to achieve. Although there are smaller home appliances using IoT, large multinationals are thinking of ways to utilize the development trend to improve efficiency.

 

CodePlateau is one of the best web development agencies in India. We are constantly on the lookout for the best web development trends that could become huge in the future as we like to stay on top of things. We believe in providing our customers with websites and web application development solutions in India that stay relevant for long periods of time. If you are interested in any of our services, let us know. Drop a message and we’ll get back to you soon.

Tips To Choose The Best Web Hosting Provider

You’ve got a fantastic business idea for which you’re thinking about building a website. You get in touch with the best web design and development agency in India – CodePlateau and the first thing they ask you is what kind of web hosting services will you be opting for? You’re not quite sure how to respond because you hadn’t really given it any thought. CodePlateau has witnessed this event on several occasions and to help you all out, has published a list of tips to help you select a web hosting service that meets your requirement.

What Is Web Hosting?

All sites on the internet are hosted on a server. Large corporations have their own servers on which they host their websites, because they can afford to and because they would like to keep control of their website at all times. Businesses that cannot buy and keep up a line of servers for their own websites normally purchase web hosting space from a website hosting provider. Your web hosting service is an important part of your website development.

Tips To Pick The Best Web Hosting Service:

Understand Your Needs

Website hosting is crucial because it controls the upkeep of your website. Your web host provider should be decided on the amount of traffic you expect on your website. For small websites, a shared server is usually enough to keep the website running. Websites whose pages run into the hundred thousand should consider getting an own server or slightly more server space if you want it to keep from crashing.

Find Out How Much Space Your Website Will Require

Your web development agency will be able to give you a rough idea about the web hosting space you will require handling the website properly. A heavier site with multiple requests will require a larger server space as compared to a smaller site. Ideally, the website should have all the functionality built into a small design. If you over pack the website and pick a smaller server your site will have a lot of downtimes which would impact the way your customers see your business. So choose wisely, have a word with your website development team if necessary.

Don’t Always Go For The Cheap Or Free Option

Although it can be very tempting to opt for the free hosting services, it is not always the best idea. Although you may shave some costs initially it will end up costing you in the long run. Find out what kind of services you actually need. How the website hosting providers price their products and then make the decision about which provider to go with. Picking a free website hosting provider might end up giving you a bad reputation with your customers because of the downtime your website faces.

Pick A Host With An Upgradable Option

How do you visualize your business growing? Have you made provisions for your websites growth as well? When picking a hosting service you have to choose someone with whom you can grow as well. You may not require all the services they offer at present but what about in a years’ time? Switching hosts can be extremely troublesome so right from day one pick a provider that has scalable options. Better servers, more space, more speed.

 

If you have any questions regarding web hosting services your website design and development company in India should be able to assist you. CodePlateau has a proud tradition of always helping out all their clients with whatever queries they might have. We believe in a collaborative work effort for success. If you would like to inquire about our services, give us a call or leave your details and we’ll get back to you shortly.

Should you use a one-page website for your business?

In an age of drastically reduced attention spans, thanks to social media, cell phones, and widespread Internet access, retaining customer attention is an immense challenge. This is where a scroll-friendly single page web design makes a difference. Here’s a reality check on single page websites:

Do You Need A One-Page Website?

Single page websites work best for an industry or subject that requires the use of limited text. An infinite scroll website template is great for brand building and initial customer queries. Showcasing your portfolio on a separate one-page site isn’t a bad idea either. A new product, app or service launch can make a cool publicity campaign on a single page template. If you intend customers to recognize your brand name, and a few important keywords, a one-page site makes a groovy, dynamic, online visiting card for your business.

Small businesses that need to quickly summarize all details for their customers can do with one. Organizers of events, conferences, weddings, annual festivals, seminars, are other ideal 1-page website users.

But it’s not like big businesses can’t use a single web page to their advantage. If you are into graphic design, film, architecture, web app, photography or a hotel business, a single page website can effectively reflect your company mood and creative side. Dazzling fonts, colors, animations and graphics can result in awe-inspired designs and induce a wow factor.

The SEO Factor

A one-page website may not be ideal from an SEO point of view. Limited content can’t fit in a lot of keywords on a single page. There is a limit to the volume of search traffic that can be directed to the website. It’s not a lost cause though. In-depth SEO keyword research, posting highly relevant content, creating distinct content segments, using anchor links, embedding backlinks, and using analytics can help boost single page website traffic. Even though you have a single page website, you definitely need to create paginated blocks on your website to help with your website do better on search engines. As your web development team that also provide digital marketing services, we can definitely provide you with better solutions on how to improve your websites search engine optimization.

User Experience 2.0

One-page website design helps you focus the user attention to relevant content. Users no longer read information now; they scan text. Readers are now more likely to scroll down a single page, rather than browse through many website pages. A one-page template is also more mobile friendly, ensuring a more leisurely content browsing experience. Many social media websites have a one page home page scrolling section which then links to other articles. Facebook can be considered as a good example of a website that has a single page scrolling. Similarly so does Twitter.

At the same time, continuous scrolling can put off many users if the content is verbose and daunting to read. Applying clever website design solutions can help you surpass these problems and make it user-friendly.

Design Solutions

Use sticky menus to ensure that the user doesn’t have to scroll to view a particular section of content. Have a return-to-top button for easier navigation. We definitely provide you with excellent solutions in case you need an infinite scroll webpage. In case of multiple-page content, use a single home page template that has the navigation elements to support multiple blog and article postings.

CodePlateau is one of the premier web design and development companies in India. We plan and execute our design strategies with the utmost commitment. I hope the information shared helps you take a decision about whether to go to a single page website.

Security Features in Laravel

When you select your web development agency it is imperative that you pick a company that knows how to properly handle your websites security issues. In this blog we will be discussing the different security features in Laravel 5 that have been added . We talk about why you should work with Web Developers that can use Laravel and improve on their functionality.

What Is Laravel?

Laravel is a free, open-source PHP web framework, created by Taylor Otwell and intended for the development of web applications following the model–view–controller (MVC) architectural pattern. It is an excellent tool for web developers. It is however also a tool that needs to be used with care. Hackers keep trying to find ways to get into the system and Laravel has some special features to protect against hackers. Let’s see what they are:

Security Features In Laravel:

Below are some of the inherent features that Laravel already uses as its inbuilt security base:

1)      Laravel Authentication System:

Laravel already has its own set of user authentication systems. The code is inbuilt into the system. Laravel uses the “providers” and “guard” for further authentication. Guards control how each request is authenticated for every user while providers provide information of users from the database. While completing development you only need to set us the database and the models required to complete the authentication. Additional security features can also be implemented during Web Application Development.

 2)      SQL Injection Protection:

We have already written about what is an SQL Injection. Laravel already encompasses a PDO parameter binding that helps it fight against a SQL injection. This ensures that user entered variables are not directly entered into the SQL query. If this is not prevented then hacker may have easy access to all the data that is stored on the database.

 3)      Cross Site Request Forgery Protection Security Features in Laravel:

Laravel uses CSRF tokens to prohibit 3rd party users from generating forged requests. For instance, when a user on your website visits another website with a malicious link which could send a request to your database the back-end could consider it a query from your authenticated user and open it door. Laravel prevents this from happening with its CSRF tokens. This is done by adding another valid token to each request sent irrespective or its origin. Laravel then compares tokens to the ones it has already saved. If the tokens do not match a invalid signal is provided to the request.

4)      Cross Site Scripting Security Feature:

This is particularly important to blogging sites or sites that allow for users to comment. An XSS attack is one where the user enters a javascript code into his comments which run every time a particular action is taken on the page.  This is why many users see actions like a box opening and a sign flashes “Your Computer Is At Risk” when they visit some unsafe websites.  Laravel does automatic escaping while saving content to database and also while printing out content in the HTML.

You can use these security features to ensure that you have a well protected web application. When picking a web development team try and ask them how they will ensure the security of your data. With the number of data breaches that occur on a daily basis site security and data protection is of paramount important. We have just published a blog about how you should select your web development agency. Peruse it at your leisure and ensure to pick only the best Web Development Company for your work.

CodePlateau Technology Solutions is one of the most well respected Website Development Companies in Pune. They have worked for several clients all across the globe. They are trusted because they use only the latest web development techniques to build their website and follow all the W3C guidelines to ensure safe and powerful websites. If you are looking for a website for your own business you can get a free quote from CodePlateau. Get in touch today.

How To Select Your Web Development Agency

Picking a web development agency for your website can be as crucial a decision as any in your marketing strategy. Your website at the end of the day represents your business online and is the face of the company. You need to pick a web development agency that not only has a ton of experience working with complex web development projects, but you need a team of professional web developers who have an expertise in developing  websites on different platforms. CodePlateau Technology Solutions is one such website development company in Pune who has worked with a multitude of clients to bring to reality their dream website.

There are certain criteria that we noticed our clients mostly look for when they select their Web Development Agencies.

7 Things To Look For When Selecting Your Web Development Agency.

Cost Model:

Even though you may want to begin on your dream website project you need to have a budget in place. Web Development can be an expensive task to undertake especially if you want custom PHP Website Development. Get clarity on the fee structure from your website development company. Ask your web development services team what services they offer. Make a note of which of their services fits your budget best. Nothing like hiring CodePlateaus PHP experts to develop a custom website for your business.

Services Portfolio:

Only pick your web development agency after you have seen their past work. Work with Website development companies whose work you like and who you think will be a good fit for your project. If a Website Development Agency seems hesitant to display their work proudly it could prove to be a red flag in your hunt for the best web development team. A company’s product portfolio not only shows you the kind of work they do, but other companies for whom they have previously worked with before. That would give you another hint of the kind of work you can come to expect.

Web Development Team:

When deciding on which web development company to hire take a look at the team you are going to work with. How many members do they have in their team. Are the all jack of all trades or do they have specialists in the field of work they are looking for? If you need custom PHP web development do they have a PHP expert for hire?  These are the people you will be working with for most of the activity, it is best to get to know them right from the start. CodePlateau Technology Solutions has experts in PHP, WordPress Website Development, Mobile Applications Development as well as all aspects of Digital Marketing. CodePlateau is a Full Service Web Design and Development Agency in Pune.

Referrals:

If someone has referred a website design and development company to you chances are you are more likely to pick it. Find out from the referrer why they referred that company. How was the experience working with them? The more details you can get the better informed you will be and it can work while you negotiate. Another great place to look is review sites. Even their Google Business Page review can tell you so much about an organization. Check other review sites and see if the reviews on all platforms hold the same kind of account.

Extra Extra:

Due to the competitive nature of most business almost all organizations are will provide a little extra during negotiations. See what extra services you can extract from the Web Development Agency of your choice.

Result Oriented:

Most well established Web Development Agencies in Pune like CodePlateau work on strategy and tactics before they actually begin work. See how result oriented web development company is. How do they measure success and does it match with your definitions of success?

Added Maintenance and Support:

CodePlateau the best web development company in Pune provide 24×7 support to all their clients. Our support team is available at all hours of the day and also very responsive and quick to react. Even if there was some difficulty with you website CodePlateau will be at hand to resolve the issue immediately.

 

These are the factors that you should consider when looking for a web development agency in Pune. Have a look at CodePlateaus Portfolio. If you like what CodePlateau does send us a message and we will get back to you immediately. Get in touch today for the best PHP web Development, Ecommerce Website Design and Development or Mobile Application development services.

 

 

Changes in WordPress Update 4.9

WordPress Update was just released last month and we haven’t really discussed it yet. We have been going over the list of improvements it has published and we must say that we are delighted. The list of changes is long and was very necessary in my opinion so it is good to see these changes in WordPress. Since we do a lot of our Web Design and Web Development work on WordPress we were delighted to see the changes. The WordPress 4.9 update is called Tipton. WordPress normally names is updates based on famous Jazz musicians. This update is called Tipton in honour of Jazz musician, William Tipton.

Here are all the changes that have gone into update 4.9 “Tipton” of WordPress.

Sharing and Scheduling Draft Customization:

As a business if you want to know what a change to your websites layout would look like they would first have to be published. You would need to go to the live website to see what the changes really looked like. With the new updates, these customization can now be shared with the business owners. You can see how the customizations will affect your entire website and without having to publish them. This is of great advantage to web development professionals like our team at CodePlateau.

If you are coming out with some new product line the web pages designed can be schedule so that they go live just when you need them to. As a web design and development agency in Pune it saves us a lot of trouble of seeking approvals and having to redo minor fixes if the client is not happy with our design themes or is looking for something different. You can see the changes and approve them on the spot.

Work Protection:

As a web designing agency we take great pride in our work. We feel really annoyed when all our work in changed either by an error or by someone unknowingly working on something that has already been completed. The new update to WordPress allows us to protect or work with a security feature. If anyone is looking to make changes they will have to request permission from the person who has locked the project saving a lot of rework and back tracking.

Code Error Highlighter:

Even the best web developers can make mistakes sometimes. So when you spend hours working on a project only to find out that it isn’t working make you want to tear your hair out. What’s great about the new update is that they have installed a CodeMirror syntax checking editor which helps you find where you have gone wrong. It makes it that much easier to fix your errors and have your site up and running smoothly sooner than expected. It also includes other features such as Syntax highlighting and an autocomplete feature.

Widget Improvements:

Update 4.9 has gone a long way to improve on the widgets in WordPress. You now have a lot more flexibility when it comes to designing and placing your widgets on the final website. You now have more access to WordPress Widget Web development. This is big step forward from the widget functionality that was provided in WordPress 4.8.

Safety Aspects of WordPress Update 4.9:

WordPress has a lot of theme designers and plug-in designers that work constantly to improving the features of their plug-ins. WordPress has stressed on the safety aspects of websites being built on their site. They have added several prompts to website owners to update their themes and plug-ins. They also provide additional safety messages to ensure that you do not lose your work in the process.

CodePlateau loves working on WordPress. We have developed some really exciting websites on this platform alone. It gives us a lot of pleasure that these new features make it easier for us to do our job.  If you would like to avail of our WordPress web design and development services in Pune, get in touch with us. We even provide a free consultation and it could be the first step in a fruitful relationship. So pick up the phone and let’s get talking.