How to Build A Successful Brand With Your Web Design

It takes a lot of hard work and time to build a brand, something that’s recognized worldwide. However, there are always a few tips that you could use to speed up the process and start impressing your customers immediately. Now while there are many ways in which you can build your brand a simple process is to use your website. We’ll be looking at the best ways to build your brand using your website design.

7 Methods to Build Your Brand Using Web Design Quickly

1. Choosing The Right Theme
Your customers want to be able to associate your brand with some kind of personality. If your brand is focused on the youth you want to be able to inject some colorful personality theme to your website. Your website theme will decide the rest of the brand decisions on your website. I don’t mean a WordPress theme you choose, I mean the overall theme of how you want the website to look and the vibe you want the website to give off.

2. Choosing The Right Colours
Your web design theme should be centered on the right kind of colors. Each color should try and represent a unique brand identity if possible. Another thing of note here is that colors are very representative of emotions so pick colors based on the emotions you would like to evoke in your customer.

3. Be Consistent
No one likes inconsistencies be it in your product specifications or brand. Each aspect of your web design should be consistently designed. Use the same colors on each page of your website. Use the same fonts for the content. Your fonts for the headline and main body can be different but you still need it to be consistent.

4. Watch Your Tone
Your brand proposition will decide what kind of tone you should set for your content. If you’re appealing to businesses you need to be a little bit more formal but still friendly. For a younger audience try to be friendly and fun but informative. Whatever your tone may be you still need to be genuine in everything you say to your customers.

5. Show-Off Your Logo
Your brand logo is one aspect of your business that you can proudly display whenever possible (ideally place it on every page). Now logo placement is crucial. Such is the industry that unknowingly a trend has formed which usually brings out the best results. The best location to place your logo is actually on the top left of the screen because our eyes have naturally been trained to look there for company logo placements. Companies have tried for some unusual placements and it does occasionally work but when you’re just starting out with the brand building exercise we would recommend you stick with the top left corner of your website.

6. Evident Value Proposition
What many companies fail to understand is that their value proposition is an invaluable part of their company brand. There are some really important factors that go into building a value proposition for your business but that’s a whole other story. Make sure the value proposition is clear, concise, and something that’s truly going to provide value to the customer. High up on your website where the customers can see it immediately upon entering. Make it stand out from the rest of the content. Many websites use sliders to display their value propositions and you could try the same. Although, I always say different is better.

7. Be Unique
Speaking about ‘different is better’ make sure your web design is set apart from the competition. If you need inspiration you can always try and see some of your competitor websites. If you don’t find anything too fascinating that’s actually good news. Now you can try and combine different elements from various websites and make it your own (as long as it follows a single overall theme)

Conclusion
While all this may seem simple it really does take a professional eye to look at the details and make sense of all the pieces to help them fit together. If you need help building your brand, please do get in touch with us right away and we can get started on your web design and brand building strategy.

How Does Instagram Works?

Instagram was just an ordinary social media platform like others when it was launched back in 2010, but does is it really now the same; ofcourse not, it’s now a huge giant and also one of the top contenders in social media. Its been used by people all around the world and grown drastically nearly 10 times within the short span of 5 years. According to the statistics there are more than 500 million of daily active users engaged and they tend to hit the “like” button averagely 4.2 billion of times in a single day. Continue reading

Five Common Mistakes That Designers Must Avoid

Graphic design, web design or any design requires a lot of groundwork, extensive research and a constant understanding of the client’s requirements. As a professional web design and web development company, we would like to document some common mistakes that designers make:

Hazy Idea of Client Requirements   

The root cause for the problems that follow later is clearly the lack of understanding. The client requires one design pattern. The designer adds his own core ideas to the design. The communication gap is more than evident in most cases.

Avoid project disruption by noting down client requirements specifically. In an email write down all the details of the discussion and get it confirmed with the client. That requirement document is now the reference point for all design related matters. You will be surprised at how smoothly things go after you clarify.

Font Choices

Font plays a critical role in web design. Often a bad font choice ruins all the good work. If you go for distinctly different fonts for the headings, subheadings, and text, even neat design can look chaotic. Ask yourself the following questions. Is the font legible and complimenting the UI and UX design? Is the font just the right size? Do your eyes strain when you read the font?

Counter Unrealistic Expectations

Certain clients can end up with unreasonable expectations for the project.  When you know that a particular requirement is not viable, convey that communication immediately. For example, if the client is expecting a huge volume of work within a ridiculous, limited timeframe, have further client discussions. Delivering high-quality design will require a reasonable amount of time. You need to clearly convey the deadline parameters for a smoother design project execution.

Don’t Blindly Follow Trends

To be aware of the latest design trends is one thing. But to apply a popular and trending design element to a project on a whim can be disastrous. Once a new trend takes over, the design can look quite outdated. What works for a different audience and sensibility, may not work with another set of users. Understanding your target audience is thus of paramount importance. Let your creativity speak for itself but within the framework of project requirements.

A Final Check

Spell check? Done! Don’t stop there. The client will also be looking at the design. So make sure you have a definitive checklist of the client requirements before you pass on the website copy to them. Have you worked out a consistent structure and spacing? What about white space? Is the right communication going out as intended? Working on a project for long hours can make you less objective at times. Get potential users to have a good look at the website and tell you what they like and don’t like. You will end up finding more problems from a user perspective.

These are some of the common mistakes that designers make. What are the other mistakes that you have observed designers make? Do share your thoughts as comments.

The Top Logo Design Trends 2018

The logo is the brand’s face and character. Customers remember an image or a design longer than a name. As a professional web design company, we have worked with a varied set of customers. Logo design is always a tricky business. Here is our list of logo design trends for 2018.

The Return of Hand Drawn Logos

A lot of our clients prefer hand-drawn logos for its limitless creativity and the natural, non-digital touch. Many pioneering companies use hand-drawn logos to emphasize a fresh, out of the box appeal. Designing logos by hand is a quicker, spontaneous practice. The iteration cycles also take less time compared to digital technology. Also, hand-drawn logos provide the brand with a rich, genuine vibe.

Geometrical Familiarity

Minimalism or to convey more in less is finding many takers this year. For instant customer connection, familiar geometrical shapes are becoming an integral part of logos. Curved circles, sharp triangles, rectangular and square shapes are easy on the eye. A combination of geometric shapes conveys the brand’s value, culture, and vision.

The Unforgettable Monogram Touch

The strong symbolism that monogram logos convey is the stuff of legend. If used with the right letters, color gradients, sharpness, and finish, monogram logos attain an iconic appeal. Monogram logos are making a comeback, helping brands convey trust and confidence among customers. For further inspiration, browse through the Volkswagen, Louis Vuitton, Gucci, Chanel and General Electric logos.

Optimised for Social Media

As more and more brands are making their presence felt on social media, businesses are rethinking their logo design. Some brands are tweaking the logo colors, or making them sharper and compact to register easily in the potential customer’s mind. Simple colors and textures are in use to make the brand more attractive and inviting to the target audience.

Negative Space Artworks

The popular use of negative space has endured and with good reason. A well-made negative space logo is a work of art, drawing attention upon itself. They convey clarity, creativity and professional capability. The subtle variations leave well-designed negative space logos open to interpretation. Depth is another attribute, inciting the customer to be fascinated by the design aspects and brand connection.

Grooving with the Grid

The grid stands for balance and is at the core of any good logo design. Mobile app design has adapted grids for maximum impact. The potential for experimentation is endless in a grid-centric logo. It provides a strong aesthetic sense, at the same time conveying excitement and new beginnings. The grid should be around forever, by the likes of it.

We have recollected here the logo design trends we have witnessed in 2018 so far. What do you think are the other logo design trends that will be popular this year? Please share your comments.

Five Things You Need to Change on your Website

Creating an engaging website is imperative for any business.  As many readers must have discovered, maintaining a great website is no easy task. Here is a list of things that reveal why your website is not popular with your users. We also share some tips to optimize your website:

Loading Time

Loading…Loading…Loading…

Your website can’t take too much time to load! Millions of other websites are competing for user attention. Don’t make your users wait. Unless the users want to visit your website nobody is going to wait that long.

You lose 20% of your conversions to every extra second your mobile website takes to load. About 50% users expect your website to load in 2 seconds. The same user percentage will leave the website in the third second. (Google Statistics)

So start working on speeding up that loading time now!

Home Page Clutter

A cluttered homepage will turn off users. Our suggestion? Start again with a fresh perspective. Segregate the core elements you want on the website.

Consider why your target audience should visit your website. Restructure the content, website design, UI, and UX. Use image sliders to showcase your prime content. Attractive and creative image sliders can encourage users to further explore the website.

Zero Interaction

If there is no interactivity, why have a website? Encourage your visitors to explore the website with clear calls to action. Have more groovy elements to entice your users. Short videos, animation, online polls, exclusive comments section, contests and other interactive elements. You get the drift.

Grammar Errors & Typos

Typos and poor grammar are bound to put off your website visitors. Get your website content checked and corrected by content and language experts. Don’t rely on online grammar checking software to check your website content. Most software is not reliable. Each software uses a varied set of grammar rules to auto correct. The results are usually inconsistent.

Using Images Effectively

If your website images are too dull and unappealing, traffic is bound to suffer. Captivating images attract a larger percentage of users. Apart from blogging, images are the most important form of business content. Statistics don’t lie.

Visual elements dominate 74% of social media marketing, way ahead of videos and blogs. An audience provided with text content along with an image retains 65% of the information.

Conclusion

What do you make of the five things listed above to improve your website traffic? How can we ensure constant user engagement? How do we generate business leads through the website? Please do share your comments.

How Web Design Affects Your Content Marketing

Website Design and Content Marketing

Content Marketing is a digital marketing agency strategy to publish content relevant to your industry that your customers would enjoy reading. Content marketing is all about getting your customers to your website by publishing interesting information for them to peruse.

Website Design to put it simply is the look and feel of your website. The website design is all about getting the user experience to the top level. To ensure that the person browsing your website feels invited to explore it. Web Design is all about keeping your customers on your website.

Both Content Marketing and Web Design play an important role in the success or failure of your business. You may be publishing the best , most interesting content available in the market but if the web design is not correct it will matter very little. On the flip side, if you work only on the web design and don’t have anything interesting for your customers to come to, why would they visit your website?

CodePlateau the best Web Design Agency in Pune has compiled a list of ways in which web design impacts content marketing. Read the list below to check if you have similar problems on your site.

How Web Design Impacts Content Marketing

Accessibility

A website design decides how accessible the content will be for the users. Does the web design promote the content you are proud of? Is the content you want your customers to read easily accessible?  Your customers should know intuitively where to go to find the content they are looking for. Don’t add unnecessary clicks to ruin the users experience. They will leave the site before you can say UX.

Appearance

Much thought should be put into how the website will look with content on it. A blank website might look really good, but no as much with the content added to it. The colour scheme will also matter. Keep fresh web design ideas on your website and lure them with your content. You don’t want you site to look unprofessional. Pick the right colour tones can go a long way to ensure that the customer sticks to your website and enjoys the content.

Readability

The font you have selected, the size of the font displayed will all be significant in the web appearance. Using too many different fonts all across the website can disorient the user. Try and pick a font that’s easy to read with similar thought given to the font colour and size. Pick contrasting colours for the font and background making it clearer to read. What fonts do you normally prefer when it comes to readability? Let us know in the comments below.

Comprehension

Embed different types of content ideas into your web design. There will be some sites that are purely driven by text while others by photo and video. Don’t hesitate to mix it up. If your content is stage based why not make it a video instead? Use a series of photographs to explain what you mean. People can learn things with visual stimuli faster than they can otherwise. Make it a point to change things up a bit every now and then.

 

The point that needs to be driven is that you need to have a website that is user friendly and content friendly. You need to have content that is certainly user friendly. Content that is easy for the user to read and understand for the site to perform really well. It doesn’t hurt to create content that the users would love to share on their socials as well.