Basics of LinkedIn Marketing Strategies for B2B

LinkedIn has always been the favorite social media for the business to business platform. It’s known worldwide and by every marketer and business person that LinkedIn is the best option to generate leads for any business type. It’s not limited to B2B and for lead generation only, it also helps B2C business type for their brand awareness through it. Even after knowing the advantages of LinkedIn it becomes difficult or has no clue how to enter into this goldmine. Also what things or strategies to use which will help their business types to grow. So in this blog, we will discuss the tips and tricks which surely help to generate leads and spread awareness for the business.

1. Banner Image

– This is the first thing that is visible to the user when they land to your LinkedIn page. Have the image which is attractive and mentions the motive of your business easily. The banner image plays an important role, as it decides whether the user stays on the profile or not. A simple and attractive image is preferred then complex and hard to understand images.

2. Showcase Page

– This page feature is given by LinkedIn with some specific purpose. People can find all the required information about the company on that page. So, it’s important to update all the information and complete the profile on both the Company profile as well as the Showcase page.

3. Sharing is Engaging

– if you are growing its essential to showcase it. Sharing the content will keep the people engaged in your company or business. Now updated company page or showcase page will give an impression of non-activity to the new as well as old users. The more the content is shared more the user tends to like, share the content with others.

4. Sharing Content

– Sharing the content is fine, but what content is the main question which arises. On LinkedIn avoid sharing the personal content, instead opt for the professional shareable. This can be the blogs, webinars, seminars, events, etc. which will create interest in the users to engage with. You can also add the links of the website in the blogs and article which are shared on LinkedIn.

5. Engage Personally

– There are times when people interact with the company page in the form of messaging for any queries or suggestions. Try to interact with them and answer them. This created the bond between the individual and the company in a personal way. This is certainly a time taking process but the outcome is not going to disappoint.

6. Join Groups

– LinkedIn groups can give you a lot of benefits than anyone can think of if utilized properly. Groups are not created for any marketing purpose; this is missed by many marketers. Use the groups on a personal level to share and gain information and valuable tips to generate leads. Once you become an expert you can opt to create your own group.

This tip will surely help to generate the leads for the B2B business. And for an expert solution in social media, CodePlateau Technology is the most recommended name.

Top 5 Tips To Generate More Business via LinkedIn

LinkedIn can be hit or miss for most businesses because most businesses don’t utilize the full spectrum of tools available to them. If used smartly LinkedIn can actually be the jewel in the crown of your social media strategy. In this blog, we’ll detail the top 5 strategies you can use to generate more business via LinkedIn.

Top 5 Tips on ‘How to Generate More Business via LinkedIn’

As you go through the list you’ll begin to wonder if you haven’t already set all of them up. If you have and you’re still not getting the kind of numbers you expect, think about what you’re doing wrong or get in touch with us. With that in mind let’s look at the best LinkedIn strategies to get more sales from LinkedIn

1.Optimize Your Profile for Search and Visibility

If you’re under the impression that keyword research is only relevant while writing content for your blogs and website copy, then you’re surely mistaken. If you’re a relatively unknown brand in the marketing providing a special set of products or services, the only way customer can find you on LinkedIn is via the search tool.

You need to figure out the keywords your customers are likely to use and optimize the content on your LinkedIn profile using those keywords and variations of the keywords.

Let’s say for instance you are a digital marketing expert that own a company of your own, would you rather pitch yourself as Founder of Company or Digital Marketing Expert? What do you think customers are going to be searching for? These are the factors you must take into consideration while creating a LinkedIn Page for your company.

2. Make Your Company Page as Compelling as Possible

Most company pages on LinkedIn have only the most basic information. You learn almost nothing exciting about the company or the brand. Why would you want to partner with them for your business?

When prospective customers are looking at service providers, they want to be able to read blogs about company successes, words from the senior management of the company talking about the vision of the organization. Anything that would make your potential clients get in touch with your company rather than the competition.

3.Set Your Targets and Goals

Another stellar tip to be successful on LinkedIn is to make sure you set your targets. Most businesses on LinkedIn will either try to generate leads for their businesses or create additional brand awareness for your company. Or maybe both.

Depending on the goals that have been set for the organization the measuring standards will also differ. When it comes to brand awareness the number of likes and shares your posts get. Lead generation is more straightforward as long as you’re measuring the data correctly.

4.Create a Customer Persona and make sure you target correctly

One of the biggest problems most businesses face on LinkedIn is they cast their net too wide. Only by creating a customer persona and sticking to your targeting goals will you be able to attain your business goals.

For this, you might have to join special groups, limit your network to only a certain kind of individuals. The more you work on your customer persona the clearer your idea will be about how to go about meeting your business goals. You’ll be in a better position to answer the question about what kind of content to share, what kind of posts to publish and more.

5.Make proper use of analytics

The most essential tool you have at your disposal when using LinkedIn to grow your business is their analytics tools. Businesses that are new to LinkedIn marketing regularly skip this step because they believe they know their customers.

More experienced hands, however, will know that there will always be more to learn when dealing with your customers.

We’ve had the first-hand experience where clients were pushing one strategy because they saw what they believe was growth. Turns out their page was growing because of a post shared months ago following a completely different strategy.

Always, and I cannot stress this enough, make sure to run through your analytics numbers before you make any major decision in your LinkedIn marketing strategy.

Conclusion

We hope these hot tips to help improve your business with LinkedIn work for you. If there are certain parts of the strategy that seems alien to you and you need additional help, we recommend you get in touch with us. We’d be glad to help you figure out your LinkedIn marketing strategy.