The Latest Mobile Application Development Trends 2018
With the world living on their mobile phones, it comes as no surprise that mobile apps are more popular than ever. Everything technologically possible has made its way to mobile apps. Businesses with well-developed mobile apps have an edge over their competitors. As a professional mobile app development company based in Pune, here are some mobile application development trends that we think are here to stay.
Mobile Payment Apps are the Future
More and more mobile users are getting used to mobile payment mobile apps. Better safety and security safeguards have also influenced their choices. On a rough estimate, about 1.2 billion people have access to bank accounts, while over 5 billion people have mobile phones. That is why several financial institutions are looking to expand their customer base and go mobile.
Mobile payments are now the most convenient customer payment option. It is easy for maintaining online payment records, is more secure, and offers a better customer experience. According to statista.com, revenue from global mobile payments was $450 billion in 2015; it is expected to cross $1 trillion in 2019.
On-Demand Mobile Apps are Here to Stay
Get a customer’s day-to-day needs packaged into a mobile app and what do you get? An on-demand app! Majority of US consumers spend on online shopping apps. The other popular on-demand apps they use are for transportation and getting food/grocery delivered to their homes. Netflix, Uber, and Airbnb are now the iconic on-demand apps of our times.
According to a Burson-Marsteller survey, 51% of the on-demand app providers have claimed that their revenue has increased compared to the previous year. About 64% on-demand app owners expect their revenues to improve in the following year.
The Wonders of Augmented Reality
Augmented Reality (AR) mobile apps have been the surprise package lately. AR and VR expenditure is set to touch $17.5 billion this year, an astonishing 95% increase from 2017’s $9.1 billion spending. The obsessive Pokemon Go craze began the AR surge. Since then, apart from gaming, education and health sectors, energy, manufacturing, and telecommunication sectors are also opting for AR mobile apps to provide users with an immersive, unforgettable experience.
A Digi-Capital report predicts that AR will be worth $108 billion in 2021. From helping Parkinson’s patients to helping you fit into your favorite clothing brand, getting a detailed 3D view of a new car, exciting advertising solutions and more, AR is here to help businesses in new, wondrous ways.
The Game Changers: Machine Learning & Artificial Intelligence Apps
Mobile apps now have better usage and superior interaction elements, thanks to machine learning (ML). Machine learning is a great option for personalization. The E-commerce sector is already using ML to predict customer choices and precisely recommend products. Healthcare and fitness tracking apps are also using ML to recommend treatments and remedies, as are authentication services. The popular dating app Tinder owes its success to ML, so do Google Maps and Snapchat.
Artificial intelligence (AI) is transforming user engagement and business in mobile apps. AI has been a game changer for many businesses already. Already, AI has made inroads into the predictive and statistical analysis, chatbots, and intelligent products like Apple’s Siri, Amazon’s Alexa and Google Assistant. AI promotes lightning fast responses to customer demands; helps regulate influencer-based marketing. For its astounding accuracy, automation, and for adapting learning algorithms, AI and ML will remain an integral part of superior mobile apps.
What do you think are the latest mobile application trends that will shape the future of numerous businesses? Do you agree or disagree with the trends discussed in this article? Please share your comments below.
