How To Rank Your Video Quickly On YouTube
Video are a great way to showcase your company’s products or services. A well-made video can even enhance a company brand reputation, but only if enough people see it. The problem with video marketing is that there is so much clutter out there that unless you rank well on popular platforms like YouTube chances are that very little people will see your content. In this blog, we’re going to look at how to rank your videos on YouTube.
How To Do Video SEO in 2019
1) YouTube Keyword Research
Obviously, the first step in any SEO process is to make a big long list of keywords you want to rank for. Now on YouTube just like on Google there are several ways to do this. The best way that I’ve found that works almost all the time is to use the keywords that appear in the suggested dropdown of YouTube search. Why re-invent the wheel when the source itself is telling you what keywords to use.
Another simple method to do keyword research base on the keywords you want to rank for is to choose what keywords the videos that are appearing at the top of the search are already using. You can look at the top 3 videos for a particular keyword and then use keywords based on those suggestions. Make sure that whatever keyword you use also is popular on Google search so that you can extract some users from that search as well.
2) Quality Content
Now getting your audience to find your video and making sure they watch it are two completely different sets of tasks. Using keywords, writing a proper description and having amazing video tags will be great to rank for a few weeks, however, if YouTube notices that even after ranking highly if your users are not clicking on your video you’ll soon start moving down the search chain. You need to ensure that your content, right from your thumbnail, to the title are of top quality, exciting and intriguing that will make the user want to click. Once they click to open the video you have to make sure that the actual video footage is exciting enough to keep the audience viewing it for its entirety.
3) Encourage Engagement
The flow of your content should be such that people want to engage with it. This could include liking the video, leaving a comment or even sharing it. All of these send a very important message to YouTube saying that you liked the video so much that you cared to engage with it. There are several ways to do this in your video, by adding an outro which encourages a user to comment on the video or asking thought-provoking questions during the video that will probably divide opinions and make users want to write something in the comments.
4) YouTube Optimization
Remember how we talked about keywords at the start of the blog, those aren’t simply to enter into your video description, title, tags etc. What you also need to keep in mind is that you need to say the keywords multiple times during the video. YouTube has an AI that automatically transcribes what you’re saying, and it’s pretty accurate so you have the opportunity for the AI to read the content of your video. If they read it, understand it and file it away for when it’s next required. Next time someone’s looking for a keyword you’ve mentioned they’ll remember your video and pop it up in search.
Different people use a combination of these videos to rank well on YouTube. Do you have a secret ingredient that you like to use as well? Please let us know in the comments below.