Five Things You Need to Change on your Website
Creating an engaging website is imperative for any business. As many readers must have discovered, maintaining a great website is no easy task. Here is a list of things that reveal why your website is not popular with your users. We also share some tips to optimize your website:
Loading Time
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Your website can’t take too much time to load! Millions of other websites are competing for user attention. Don’t make your users wait. Unless the users want to visit your website nobody is going to wait that long.
You lose 20% of your conversions to every extra second your mobile website takes to load. About 50% users expect your website to load in 2 seconds. The same user percentage will leave the website in the third second. (Google Statistics)
So start working on speeding up that loading time now!
Home Page Clutter
A cluttered homepage will turn off users. Our suggestion? Start again with a fresh perspective. Segregate the core elements you want on the website.
Consider why your target audience should visit your website. Restructure the content, website design, UI, and UX. Use image sliders to showcase your prime content. Attractive and creative image sliders can encourage users to further explore the website.
Zero Interaction
If there is no interactivity, why have a website? Encourage your visitors to explore the website with clear calls to action. Have more groovy elements to entice your users. Short videos, animation, online polls, exclusive comments section, contests and other interactive elements. You get the drift.
Grammar Errors & Typos
Typos and poor grammar are bound to put off your website visitors. Get your website content checked and corrected by content and language experts. Don’t rely on online grammar checking software to check your website content. Most software is not reliable. Each software uses a varied set of grammar rules to auto correct. The results are usually inconsistent.
Using Images Effectively
If your website images are too dull and unappealing, traffic is bound to suffer. Captivating images attract a larger percentage of users. Apart from blogging, images are the most important form of business content. Statistics don’t lie.
Visual elements dominate 74% of social media marketing, way ahead of videos and blogs. An audience provided with text content along with an image retains 65% of the information.
Conclusion
What do you make of the five things listed above to improve your website traffic? How can we ensure constant user engagement? How do we generate business leads through the website? Please do share your comments.
