Top 5 Mobile App Development Companies in Pune

We’re almost into 2020, and the rapid pace of tech progression is astounding. Companies are looking for extraordinary solutions to bring their solutions to reality. Businesses are looking to improve their productivity and create multiple mediums of ensuring their brand recognition. One of the top ways of doing so is to be available on mobile which is high on the priority list for Google as well.

An affordable way of doing this is to invest in a good mobile application developed by one of the top mobile application development companies in India. Pune is fast becoming the hub of technology in India so we’re going to focus on the top mobile app development companies in Pune for this list.

Top Mobile App Development Companies in Pune

CodePlateau Technologies

Any list of the top app development companies in Pune would be incomplete without mentioning CodePlateau. With a strong work ethic and high professional standing, CodePlateau is one of the top recommended app development companies in India. THey’re listed on the top of the list due to their high work ethic, and the number of recommendations they receive in a year. If you look at their portfolio you’ll also see how much of their business is based on repeat business which easily tells you about the high level of customer satisfaction and engagement.

Their portfolio consists of numerous applications builts across a variety of industries for customers from all over the world. Not only do they possess expertise in app development, but they are highly sought after for their skills in UI and UX design as well. If you’re looking for the best of the best in mobile app development companies in Pune, you have to get in touch with CodePlateau Technologies.

CueLogic

While their forte lies in mobile app development for start-ups they also focus heavily on their skills in digital advertising, web development and more. They also focus on multiple industries such as healthcare, travel, entertainment, etc.

mPlusSoft

mPlussoft has the advantage of rising to the top mobile app development ranks because of its wide network of offices. They’re able to service clients from all over the world with their top mobile app development services. They rank at high on the list of client servicing and the company ethos established by their founders.

RedBytes Software

RedBytes is primarily known for providing a wonderful user experience for its clients through the apps they develop. They’ve fine-tuned the customer experience and are able to bring their ideas out to the real world through their applications. If there is anything negative that can be said about their services is the price which seems to be slightly on the higher end of the spectrum. But with over 300 apps on the PlayStore and iOS, they must be doing something right to please their clients.

OM Software

OM Software is partners with both Microsoft and Google so their credentials are not something to be taken lightly. They have been developing apps for well over a decade and the rich experience is very apparent in the work they do for their clients. A large credit to their success has to be the talented employees that work there and provide the impetus for the company to grow and succeed.

Conclusion

CodePlateau Technologies is the best mobile app development company in Pune by a long mile. Apart from mobile app development, the company has a whole host of services in the web domain that you can avail such as Web Design and Development, Digital Marketing, UI and UX design and more. If you’re looking for a partner that can help scale your business to new heights, then you should definitely get in touch with the team at CodePlateau.

Different Types of Google Ads Extensions

Google Ads extension is nothing but the extensions provided by Google to enhance the ads experience and simplify the business goals. These extensions provide extra information to the users and also give extra space to the advertisers. Also, they are available at no extra cost in the Ads section. Depending upon the needs Google is constantly updating the list of extensions. There are various and multiple extensions available currently, among them we will be discussing the top 7 extensions.

1. Sitelinks Extension

– This extension is specially designed to give focus on deep webpages. These can include categories, subcategories, about us, offer page, etc. Depending upon the requirement the pages can be set in the site link extensions. The page which is focused can also be tracked individually. So this helps to either create backlinks to that page or highlight it.

2. Call Extension

– Call Extension has a limit to only get viewed on a mobile phone. By using this extension people can call that business by just clicking on the phone icon made available by using the extension. This gives the user an effortless experience via the extension. The call is also trackable by the analytics.

3. Callout Extension

– This extension helps the marketers to showcase their unique point through it. Offer, deals, specialties can be focused that too without any extra charge. The text cannot be hyperlinked by any page, but are in simple text format.

4. Location Extension

– As the name specifies the nature of the extension. It is used to specify the location of the business which comes with the map icon. This location extension is clickable and when clicked on the mobile device it redirects to the map and directions are available.

5. App Extension

– This extension is limited to the mobile device only. If you are promoting your mobile application, this extension will help you to do so. When it is added to the ad, a CTA button is generated. After clicking the button, it redirects to the appropriate application downloading store, to download the app.

6. Price Extension

– This extension better helps the advertisers to display their products or services with a price tag. This is also beneficial as users can only click on the required product or service which gives more metrics about the users. The price tag box appears at the bottom of the ad with a maximum of 8 cards.

7. Structured Snippet Extension

– This extension helps to highlight the extra services, also provides three extra words space. In this section any brands, types of products, destination, multiple card offers, show timings, etc. can be focused. If used wisely this is the most useful extension.

Surely the list is long enough provided enough. DO share with me your favorites extensions in the comment section below. And for any professional Digital Marketing services, CodePlateau is the most reviewed and trustworthy name.

Basics of LinkedIn Marketing Strategies for B2B

LinkedIn has always been the favorite social media for the business to business platform. It’s known worldwide and by every marketer and business person that LinkedIn is the best option to generate leads for any business type. It’s not limited to B2B and for lead generation only, it also helps B2C business type for their brand awareness through it. Even after knowing the advantages of LinkedIn it becomes difficult or has no clue how to enter into this goldmine. Also what things or strategies to use which will help their business types to grow. So in this blog, we will discuss the tips and tricks which surely help to generate leads and spread awareness for the business.

1. Banner Image

– This is the first thing that is visible to the user when they land to your LinkedIn page. Have the image which is attractive and mentions the motive of your business easily. The banner image plays an important role, as it decides whether the user stays on the profile or not. A simple and attractive image is preferred then complex and hard to understand images.

2. Showcase Page

– This page feature is given by LinkedIn with some specific purpose. People can find all the required information about the company on that page. So, it’s important to update all the information and complete the profile on both the Company profile as well as the Showcase page.

3. Sharing is Engaging

– if you are growing its essential to showcase it. Sharing the content will keep the people engaged in your company or business. Now updated company page or showcase page will give an impression of non-activity to the new as well as old users. The more the content is shared more the user tends to like, share the content with others.

4. Sharing Content

– Sharing the content is fine, but what content is the main question which arises. On LinkedIn avoid sharing the personal content, instead opt for the professional shareable. This can be the blogs, webinars, seminars, events, etc. which will create interest in the users to engage with. You can also add the links of the website in the blogs and article which are shared on LinkedIn.

5. Engage Personally

– There are times when people interact with the company page in the form of messaging for any queries or suggestions. Try to interact with them and answer them. This created the bond between the individual and the company in a personal way. This is certainly a time taking process but the outcome is not going to disappoint.

6. Join Groups

– LinkedIn groups can give you a lot of benefits than anyone can think of if utilized properly. Groups are not created for any marketing purpose; this is missed by many marketers. Use the groups on a personal level to share and gain information and valuable tips to generate leads. Once you become an expert you can opt to create your own group.

This tip will surely help to generate the leads for the B2B business. And for an expert solution in social media, CodePlateau Technology is the most recommended name.

Tips To Improve Local SEO

There are many questions raised by most of when it comes to local SEO. As we are growing and connecting the people around the world, there comes up the question of local business. The current situation is like, its good to be globally recognized but local presence simultaneously holds the same importance even today.
Ranking local will not only be the stepping stones of your business but it also gives you a steady place between your competitor in the locals. Also due to Google’s trending keyword “near me” has changed the whole picture of the local business in the search engines. We will discuss the simple and impactful to your local business in terms of search engine optimization and branding.

1. Get Listing to Google Business

– For anything, people prefer search engines for any queries regarding anything. So it becomes important for every business to get their work online. Google provides business listing which provided the information in a well-defined way to the customers.

2. Google Maps

– Add the Google maps into your website which redirects to the maps app once clicked on the map. This gives the convenience to the user not searching for the address separately on the maps.

3. Multi-Location

– There are situations where your business has widespread along with multiple locations. Instead of targeting all the locations under on website try separating them. This will create the uniqueness of different locations and also help to rank well in those specific areas.

4. Optimize Business Profile

– Try to complete your business profile as much as possible. This will help new users to know about the services and products which are offered. Optimizing the profiles on regular intervals will help the user to keep updated about offers and deals too.

5. Google Virtual Tour

– Virtual tours attract users more towards the business. As it allows people to view your shops, restaurants, gallery, etc. in the actual way they are instead of imaging them.

6. Mobile Optimized Sites

– According to stats “Nearly 80% of internet usage is expected to have been mobile in 2018”. Mobile optimized websites load faster and are also responsive which fits in any device size.

7. Social Media

– For local business social media plays a vital role. Via social media, users can be updated on the current discounts, offers, deals, announcements, etc. Also, people react to the services and products through social media, where it can be utilized as organic marketing.

8. Local Listing

– Get listed in the local listing websites for that specific area and location. This will help the brand to grow locally and also increase the number of backlinks.

9. High-Quality Links

– Build and generate the high quality of the backlinks to the website. This will help the site to rank high on the search engines. Make sure that the generated links should be relevant and from high authority websites.

10. Customer Reviews

– Reviews from the customer play the most important role in the local business in terms of SEO. Types of reviews affect the ranking in the search engines, more positive review, users prefer going for those products or services rather than large negative reviews.

11. Reputation Management

– There are certain times when a business faces some difficulties and gain negative reviews. That time it becomes important to manage the reputation of the site. This is the time when reputation becomes mandatory.

Promote Your Blog Via Twitter

Twitter is among the social media platforms which have started the trend of hashtags and people went crazy for that. Even today to know the latest trends in any of the field people prefer choosing Twitter. According to the survey, Twitter has 18 quintillions of user account active in 2019. This is a huge amount of audience for anyone to promote and showcase their work in front of. There is certain thing that needs to be taken care of before creating a tweet to get the most of it.

Here are tips to enhance your tweets to users.

1. Attractive Images

– Images are the most attractive things which catch the eye of any user during scrolling. Let your images speak up about the tweets, this also needs to be relevant to the topic. Interactive images have the most likes and shares rather than a simple image.

2. Retweet

– Retweets are considered to be the positive factor which you get for your tweets. There are two ways of getting retweets, one is the content should be sharable or other is you can also for the retweet by adding ‘RT’ at the end.

3. Blog Link

– If you are promoting your blog on twitter it certain to add the link within in the tweet or on the images which are added. This is basically a call to action button to the users which will drive them to the website. You can also link your bio section as an alternative.

4. Short Content

– It is the common tendency of the people that they don’t read long content and just it out. This also applies to the tweets on twitter. Avoid using long content in a single as well as multiple tweets with the same topic. Have short and simple content which clears its to motive in a single glance.

5. Proper Hashtags

– Twitter is all about the hashtags. Proper and trending hashtags can even go viral around social media. Include the relevant and trending hashtags in the tweet to give more visibility to every tweet. This is one of the important and useful tricks to engage customers.

6. Mysterious Content

– This technique is followed by many of the people around to get more visibility and increase their CTR. In this type, people get tempted to the mysterious content and click on the link provided. This trick needs to used carefully or else this may increase the bounce rate of the website.

7. Fun Facts

– Always promoting the company or the same products make irritate people and lead to unfollowing the page. Adding some fun facts, interactive content, etc. attracts the people and maintain the interest in the page.

8. Mention

– Within the tweets mention the people, company or business using ‘@’ symbol before the name. This will help the user to directly visit the people or company which you are talking regarding. This also helps to increase the visibility of that particular twitter account.

These are just a few tricks that will surely help to grow to blog via twitter that in an organic way. These tips are shared by experts in CodePlateau Technology, which is a well-known company for its Digital Marketing services.

Basics of LinkedIn Marketing Strategies for B2B

LinkedIn has always been the favorite social media for the business to business platform. It’s known worldwide and by every marketer and business person that LinkedIn Marketing is the best option to generate leads for any business type. It’s not limited to B2B and for lead generation only, it also helps B2C business type for their brand awareness through it. Even after knowing the advantages of LinkedIn it becomes difficult or has no clue how to enter into this goldmine. Also what things or strategies to use which will help their business types to grow. So in this blog, we will discuss the tips and tricks which surely help to generate leads and spread awareness for the business.

1. Banner Image

– This is the first thing that is visible to the user when they land to your LinkedIn page. Have the image which is attractive and mentions the motive of your business easily. The banner image plays an important role, as it decides whether the user stays on the profile or not. A simple and attractive image is preferred then complex and hard to understand images.

2. Showcase Page

– This page feature is given by LinkedIn with some specific purpose. People can find all the required information about the company on that page. So, it’s important to update all the information and complete the profile on both the Company profile as well as the Showcase page.

3. Sharing is Engaging

– if you are growing its essential to showcase it. Sharing the content will keep the people engaged in your company or business. Non updated company page or showcase page will give an impression of non-activity to the new as well as old users. The more the content is shared more the user tends to like, share the content with others.

4. Sharing Content

– Sharing the content is fine, but what content is the main question which arises. On LinkedIn avoid sharing the personal content, instead opt for the professional shareable. This can be the blogs, webinars, seminars, events, etc. which will create interest in the users to engage with. You can also add the links of the website in the blogs and article which are shared on LinkedIn.

5. Engage Personally

– There are times when people interact with the company page in the form of messaging for any queries or suggestions. Try to interact with them and answer them. This created the bond between the individual and the company in a personal way. This is certainly a time taking process but the outcome is not going to disappoint.

6. Join Groups

– LinkedIn groups can give you a lot of benefits than anyone can think of if utilized properly. Groups are not created for any marketing purpose; this is missed by many marketers. Use the groups on a personal level to share and gain information and valuable tips to generate leads. Once you become an expert you can opt to create your own group.

This tip will surely help to generate the leads for the B2B business. And for an expert solution in social media marketing, CodePlateau Technology is the most recommended name.

Pre-Launch Website Checklist For Designers

Website Designing is a long and complicated process as they need to stay connected to different people during the whole process of development of a website. Like this starts from meeting the client’s and understanding their views about the site and making it come alive. Certainly, to handle this logging process and delivering it perfectly it’s important that none of the steps is missed or skipped out. This is the scenario where one would know how important the checklist be. Not only in a professional way but also in the personal day to day life, it’s a saver. With the list, it’s most likely that we don’t miss any of the important tasks and miss out the perfection just by one minor mistake.

Below are listed down the 7 checklist points which designers shouldn’t miss before the launch of any website.

1. Industry Standards

There might be different views of the client and what actually is the industry standards currently. A website designer is responsible to mold the ideas of the clients to fits them into the industry level. Having the best designing ideas would work if there is no relevancy with the industry and its standards.

2. Layout

The layout of the website should match the screen sizes of the devices which the end-user is using. Basically, the design should be compatible with all the devices which are also known as the responsive design of the website. The business may lose a lot of users due to not having a responsive website.

3. Browsers

Making the website compatible is one thing but browser compatibility is another factor which cannot be ignored. There are devices which have the default browser for any of the search query. Overlooking the browser compatibility indirectly deflects the user from coming to your website.

4. Favicon

Favicon is the small icon similar to the logo placed at the web browser which is nothing but the graphical representation of the website. Having a favicon on the website is to improve the user experience while browsing the website. This comes under the minor thing to do which has a large impact on the users.

5. Color

It is important to maintain a color scheme on the overall website by designers. Not doing this may lead the users to break the flow of the process and also deflecting them from the goal. Also, the colors should match the industry-standard whether it’s a service provider or a product delivering business.

6. Error Pages

Due to some technical errors, there might be conditions which show up the error pages like 404. There should be properly designed pages for such situations. The error pages don’t divert the user and tend to leave the whole website instead of just a web page.

7. Important Elements

There are always certain elements which are important for your website which consists of about company, discounts, offers, highlighted products, etc. These are some information which needs to be seen by the user and understand the motive of the site in the first sight. Try keeping these types of information on the first fold of the website, means without a single scroll.

These tips will certainly help to deliver the professional website to the client by website designers.
To get the best websites in the industry, CodePlateau Technology will help to do it. Reviewed as the best web designing company in Pune, by their clients.

10 Tips To Improve Your Websites User Experience

A website is a face to any business in this digitalized world. For any customer, website is the first and easiest way to collect more information about the business. On the other side for any business, a chance to impress the users in a single glance. This first impression on any user is very important, as upon it the decision of converting a user into a customer is dependent. Nowadays, mobile has become the most and commonly used device by any user. Due to this even businessman are investing more in improving the user experience. So, they can extend their customers list from the new users browsing their website through any device.

Below are the tips to enhance the user experience for the website

1. Above the Fold – Keep all the important content above the fold of the page. Not keeping the important content would misguide the user and have greater chances to leave the website. Let people understand what you want to showcase within the first view of the website.

2. White Space

– It is the blank space given at the sides of the website. This has a lot of importance in terms of designing perspective. This white space gives the viewer an open space to think and also gives a good effect on the elements. Too much content and elements can confuse the user and indirectly forced to leave the site.

3. Loading Speed

– People get a variety of options to their single search that’s why the waiting tending for any site to load is very less. According to the statistics, having a loading time anywhere between 2.4 to 3 seconds on mobile and desktop is ideal. Beyond that time, you start to lose your conversation rate.

4. Maintaining a Flow

– For instance, if your ultimate goal is to get contact details from the users visiting a website, then maintain proper flow. This flow should be simple enough and understandable easily by any non-technical person too. Don’t distract the user in between the flow buy showing them different other offers or products.

5. Responsive

– Users are not limited to any particular nowadays. For greater number of conversions make your website fit to all the screen sizes and resolutions. Making it compatible lets the users navigate, browse and get the required information from any device.

6. Call to Action

– In some of the cases, users struggle a lot to connect the business services. This led to the loss of conversation due to a simple designing flaw of not highlighting the call to action button. Make this button bold and clear enough to get the attention of the users.

7. Use Images

– Let your images speak out the motive than by words. Users avoid long and plain text and prefer the images. This also helps the longer engagement of the user when images are used in the site.

8. Social Sharing

– Content or images are more frequently share by the users on their social media platforms. Don’t miss this opportunity of free marketing for your brand. Just add the social media sharing buttons on the site and keep a track to count the sharing.

9. Contact Details

– Let your contact details be easily visible to the users while they are totally satisfied with all the information and want to get connected with you. Update the details on a regular basis so you don’t miss out your customers anymore.

10. Design for Users

– Last but certainly not the least important point is to design with a perspective of the user. When you design according to your choice you might lose a larger quantity of the users from converting them to the customers.

These are the important and most useful tips a designer shouldn’t miss out while creating a website. And for all the professional designing and development services, CodePlateau Technology is one of the recognized companies in Pune.

Elements for Effective B2B Web Design

Business to Business websites is altogether a different case when comes to designing part. In the past few years, the sight and the appearance of even B2B websites have changed drastically. Previously the sites were simple enough showcasing the content part without much expertise in web designing section. But now it may be B2C or B2B, everyone has raised their bars to serve better to their customers respectively. And in this overall process of serving the best to the customers, web designing is playing a vital role.

Let’s discuss some of the important elements in web designing for B2B Websites.

1. Content

– Content is a very large cluster to be considered while designing. For any site its important to be enough self-defined which could be understood by the expert as well as non-technical. Consider every user as the new user who has never landed on the website ever. Accordingly, design your company or brand story to let the user know about you and your workings. In B2B website its also important to have a well-defined section for products and services. Not understanding your products and services will certainly hit the revenue even with the best designing and content part. Make your services stand out from the other section, as any user has the initial motto get the product or services.

2. Speed

– In the present time, all the business has the most impatient user which they could ever have got. The website which doesn’t load fast won’t earn any revenue, even thought with best in class designing. After Google’s update of mobile responsive, all the website is compatible with the mobile and also load much faster. As most of the users are now using mobile as the prime device for any of their queries, it is now necessary to make the website adaptable to it.

3. Navigation

– Navigation through the website is one of the things which is been overlooked. As through the overall process of developing and designing a website, the professionals become habitual to the menu options and its placements. Due to this, the user’s perfective is snubbed, which user poor user experience. Improper navigation also leads the user from not reaching the goal and cause loss of conversion. Make a proper plan and steps about accomplishing the goal by the customer.

4. Contact Page

– Adding proper contact page has multiple benefits. If the user is interested in the product or service, he can directly contact you about it. Even if due to some technical issue the order page is not working, contact details will help out the user. Also having proper details like address, contact number and other media help up the user to build the trust about the brand.

5. Portfolio

– Being a business product or service delivering company its important to showcase the success stories of the company. With the help of portfolio, one can display the quality of the work to new users. Also, this helps in enhancing the brand name in the industry. Users nowadays prefer getting reviews first and then opt for the service or buy the products. So, let your customers speak about the work who have already experience the quality and have trust to recommend it to others.

There are certainly a lot more of the elements which are included in the checklist to enhance your B2B websites. Do share them with us in the below comment section.

Impact of Incomplete Content On Web Designing

Web Designing – Having a website has become a mandatory thing by any business or service provider, it may be a small or large one. Nowadays, only explaining your views about the business and desired the website to the designer of a professional company is not enough. Getting involved during the whole process and providing the proper content and media is also essential. If the company is taking care of all the parts then approving the desired media are equally important. It’s being a common and frequent mistake by any company and client together is incomplete content. This content includes audience objective and actions on the website, images, videos, content, etc. which are equally important.

In this blog, we will be discussing the impact of incomplete information on web designing.

1. Dummy Content

– It is a common scenario of using fake content during the early stages of development. This needs to be changed before delivery the website to the client or publishing it. It’s a known fact that content is king for the SEO ranking purpose. Any content left unchanged can hamper the website and the investment even though with high user experience and crawling speed.

2. Competitors

– In multiple questionnaires by the developer team, a common question asked is about the competitors in the same industry. Not providing the proper information to the designers and developers leaves only one the option to refer the competitors. This leads to a loss of creativity and the uniqueness of the website. Providing proper content and images helps a lot in creating distinctiveness while web designing.

3. USP

– It may happen multiple times that client may own a unique selling point which might be missed out during the initial conversations. Not mentioning this point may lose a lot of audiences old as well as the new one. Make this point a mandatory or a priority while developing or web designing.

4. Images

– There are two cases when it comes to the images section. Either they are dummy or copyright images used during the developing stage. And the second case is provided images by the client which are of low quality. In both cases, the negative impact is faced by the website. Copyright images hinder the trust of the audience. And low-quality image affects the look and feel of the website which is compromised.

5. Elements

Elements are also known as the features which need to be incorporated in the website. The list is huge like shopping cart, contact form, newsletter subscription, press release section, newsfeeds, gallery and many more. This needs to be pre-defined and confirmed to avoid the adjustments and rearrangements of the sections. A proper place and functionality are created during the development stage.

6. Choices

– It is important to know the websites which are liked by the client. It sometimes happens that what designer and developer like is not liked by the client due to different choices. Getting an overview of the likes and dislikes helps to get the perspective of the design desired by the client.

These are the few things need to be taken care of by both the developer and the client to give the website a standard feel which is even SEO friendly. Choosing the professional always take care of the checklist in their ways to give the best outcome.