Common Mistakes To Avoid In Ecommerce Websites

E-Commerce websites are not truly the norm. So many of them have been sprouting up on the internet that it becomes difficult to differentiate one from another. There are however some web developers and web design companies that are not really doing a good job with their ecommerce website. CodePlateau Technology Solutions is the preferred choice of ecommerce web development service provider in Pune. It has a tonne of experience designing and developing a large number of first class ecommerce website. With their substantial amount of expertise in the field as web design and web development agency they have listed out some common mistakes that need to be avoided when best ecommerce websites design and development.

List Of UI-UX Errors to Avoid While Designing Ecommerce Websites:

Complex Navigation System:

The best e-commerce websites are not the ones with the best products. The best ecommerce websites are the ones which make the best products easy to find. If the architecture of the website is not up to mark and the navigation on the website is unnecessarily cluttered it will definitely lead to a bad user experience. The simpler the layout the easier the navigation and the better the site will be.

Proper Product Focus:

The primary aim of any e-commerce website is to sell the products displayed on it. If the user experience of the visitor is not primarily focused on him finding the products then your e-commerce website has been designed pretty poorly. CodePlateau, Pune’s No. 1 ecommerce website development company has built several websites for their customers that have vastly improved the sales figures. The ROI on these websites have been astounding. One element to surely take notice of it the way the product is displayed and found.

Complicated Checkout Process:

If your checkout process involves more than 3 steps chances are the customer is going to drop the purchase and leave. You can actually find out the customer information journey if you have tagged your e-commerce website with Google Analytics. Try to make the checkout process as simple as possible. CodePlateau’s ecommerce website designing came in quite handy for one of its clients when they improved only the checkout process and saw an incremental gain of almost 70% in the first month itself.

Confusing Content with Call To Actions:

If you want your customer to visit your website and make a purchase you need to show them what to do. Do not confuse content with Calls To Action. A Call to Action button is to be separate. The best ecommerce websites designed by CodePlateau provide an intuitive feeling to the buyers about where they need to go to complete their shopping experience. Each website should try and achieve that sort of intuitiveness. The website should be designed in such a way that it becomes abundantly clear to the buyer what needs to be done. Do not confuse content with call to action. Sure your blog post might mention somewhere that the customer needs to buy this product for the holidays, but without a proper call-to-action this message will fall on deaf ears.

 

Best Ecommerce Websites Design

Partner with CodePlateau as they truly become a extension of your business. They will carefully understand your business needs before working on a fool-proof plan. Implementing it to provide you with a E-Commerce website that works best for your business. Clean interface, logical url structure and a simple checkout process that is sure to increase your return on investment. CodePlateau is one of the leading E-Commerce Website Development Agencies in Pune. They have several years of experience under their belt working with national and international clients. Call today for a free consultation.

 

 

Do You Need A Mobile App For Your Ecommerce Website?

Mobile App Development has been in vogue for a while, but many businesses in India are not truly taking advantages of it. Several big brands have started developing or rolled out the mobile apps of the ecommerce website and have seen huge gains because of it. Smaller businesses are still finding it difficult to accept that a mobile app for your ecommerce website will be a push in the right direction. CodePlateau Technology Solutions is Pune’s top mobile app development company. Today we discuss why it is important for all business with an ecommerce website to get a mobile app developed as well.

Why Is A Mobile App Important For Your Ecommerce Website:

There are several functional advantages that mobile has over a regular website. If you have a popular ecommerce website, or a website that is one the rise then it would be a good idea to start thinking about a mobile app for the same. Economic constraints are one of the biggest concerns about building a mobile app. With CodePlateau’s affordable mobile app development solutions you can get one step closer to building your own.  Let’s take a look at why you need a mobile app for your ecommerce website.

Changing Consumer Shopping Patterns:

As you might have already noticed consumer shopping patterns are forever changing. The trend that now seems to be on the rise is more mobile functionality. With their smart devices handy customers will research for hours before making a purchase. Why would you want that traffic to slip away? Providing insightful information such as product reviews, descriptions can help make your mobile app for the ecommerce website a one stop shop for your customer. People are not only spending more time on their phones, they are spending more money through their phones. Mobile Commerce or m-commerce was at $ 6.02 billion in the year 2015. In 2017 it is expected to close at $ 16 billion. Estimates say the trend will continue and the figure could touch $38 billion by 2020. Why would you want to miss out on a seemingly easy income stream?

Is a Responsive Website Good Enough?

The question then arises, why do I need a mobile app for my ecommerce website when a mobile responsive website works just as well. The simple answer is, because it doesn’t. There is no way to compare the online shopping experience you can have via a mobile app to that from a mobile responsive website. The navigation is hell. The effort required to scroll, move is just not worth the time. A separate mobile app is the answer.

Make Use Of Features:

Building a custom app for our ecommerce website lets you take advantage of the myriad of features of the mobile device itself. Not only can you take advantage of new features rolling out to devices such as augmented reality geotagging, but the features that already exist, like the simple camera that is in every device can be leveraged to your benefit. We have gone into detail on the features you can use in your mobile device. You can read our blog on why a mobile app is necessary for every business for more details.

Personalized Shopping Experience:

A mobile is a very personal device, so why can’t the shopping experience be more personalized? Research shows that sending our more personalized notifications to the customer can often lead to higher click through rates and increase revenue generation.

Social Integration:

You are more likely to purchase something referred by a friend then by an unknown person. Social Integration with your mobile app allows you to take advantage of that. Not to mention the traffic growth due to the influence on some friends on other. Using a mobile app for your ecommerce website has several benefits you cannot ignore.

 

If you are looking forward to building a mobile app for your business or your e-commerce website think of CodePlateau. With a highly experience team of truly professional people, Codeplateau can provide you the best bang for your buck. We will provide you with a free consultation and see how things go from there. CodePlateau has experience in building apps for the iPhone on their iOs Platform as well as for the Android platform. Call today to convert your brick and mortar business to a digital leader.

 

What Every ECommerce Website Needs To Have – Part 2

E-Commerce Website Development is not an easy task. There are a lot of factors that need to be taken into consideration while building a ecommerce website. In our previous blog we talked about the structural factors that you need to consider while developing an ecommerce website. In this blog post we will be looking into the technical aspects of an ecommerce website development process that you need to pay attention to. CodePlateau the best ecommerce website development team from Pune has built several E-Commerce website for its clients and this checklist is a culmination of all those years of expertise.

Checklist for new E-Commerce Websites

Check Webmaster Analytics:

If you haven’t done so already, sign up for a Webmaster Account and verify your website on it. The Google Search Console is a new method of tracking the details of your website. It provides several suggestions, warnings and information about other issues that your site might be facing.  Pay close attention to the errors mentioned on the Webmaster Tools because it could impact how your site is placed in SERPs. Although Google claims that it does not penalize websites with 404 errors it does mention that it could lead to bad user experience which could lower your search engine rankings. Also, we will never know when Google might publish an update that penalizes sites for having broken links, and 404 errors. Work on this problem daily so as to not accumulate a lot of problems in the future that might become too much to handle.

Have A Sitemap during ECommerce Website Development:

You will need a good sitemap for your e-commerce website. Sitemaps come in two forms, XML and HTML. A xml sitemap is designed specifically for Google crawlers to ensure that they are able to see all the pages present on your website. A HTML sitemap helps the user browse the content on the site from a single page. If you intend on building a very large website it makes sense to split your xml sitemaps into several categories. Keep the static pages in one set and the constantly changing pages in another. That way the bots know where to look when a page has been altered and indexes it faster.

Hire Robots:

Just Kidding. But make sure to upload a robots.txt file to your ecommerce website. A robots.txt file acts like a gateway to your website. Think of it like a bouncer outside of a busy nightclub. The Robots.txt file decides who gets to enter the club. Not only does it control who can visit the website and who cannot, but it can also restrict bots from visiting certain sections of the website that you don’t want the bots to go to. Add “disallow” directives to the Robots.txt file to indicate that these pages should not be crawled, and then upload that file to your server.

Be Responsive:

Not you, your website. It needs to be responsive. With the variety of different phone sizes,  screen sizes, not to mention the number of tablets, phablets available in the market it becomes imperative to have develop a ecommerce website with a responsive design. A responsive design enables the elements on your website to change size and shape based on the size of the screen that the web page is being viewed from. Not having to scroll left or right to see the entire product is a godsend to the customers and it adds a lot of clout to the user experience.

Even if you have an app for your website you should still enable website responsiveness on your website. There will be several customers who have not downloaded the app and would prefer to use the mobile version of your e-commerce website development.

Stellar Checkout and Payment:

You have to make sure to get the checkout system from your e-commerce website to be as simple as possible. It has to be designed so that the user can use it intuitively. Don’t make the payment system too complex either. The faster they clear the checkout the more they will appreciate the site and use it to shop more.

What Every E-Commerce Website Needs To Have – Part 1

E-Commerce Websites are popping up across the country far and wide. With so many E-Commerce website being developed the quality of the final product seems to be going down. People are taking up more and more projects without really understanding the fundamentals required to develop a E-Commerce Website.

If you are in the market for an ecommerce website then CodePlateau, India’s premier website development company based in Pune can definitely help. We have put down a checklist that your web development team needs to follow while building an ecommerce website.

Checklist for new E-Commerce Website

Site Architecture:

Even before building the site, the site architecture needs to be mapped. What goes where, what products will you list under what heading. This is important for a lot of reasons. One of the many reasons this is vital is because your architecture will define your URL structure. Website URLs need to be simple and easy to understand. You need to try and be consistent in your URLs structures and lay them in a logical manner.

Your URLs need to also be name properly. This is what a typical URL structure should look like for your ecommerce website: company> category>product>types. This is just a basic understanding to give you an idea. The larger the site the more complicated the URLs will get and that why the site architecture is very important.

Always remember to keep an opening to add more products or services. 

Navigation Assistance:

Breadcrumb Navigation is a great way to help your site visitors to find what they are looking for. Some site can have a lot of categories or product types. The user should be able to easily navigate between the different layers of your website with a single click. Not having to restart the entire search from scratch is a huge bonus for the customer.

Image Optimization:

When building E-Commerce websites it becomes very important to build first for the customer and then for the Google bots. Customer  like to see various images of the products before they buy them. Our minds are stimulated much more easily with visual stimuli than text. Unfortunately Google bots don’t see the images like we do. For them a space occupied by images is just a blank space. That is unless they have been properly optimized. ALT Tags are used to inform Google what the image is about. Use Alt Attributes for all images. Don’t try to trick Google. Describe exactly what’s in the picture, but be smart about it.

Social Media Integration:

If you want your website to be really popular Social Media Integration is an absolute must. Having social icons on your website gives your customers the opportunity to follow your brand on all the socials. It also provides an impetus to the customers to share their wish list, shopping list or other items on their own socials. If you have any influencers following your brand, their one post could decide the fate of your site.

Social Media will also give you other SEO benefits. Increasing the websites popularity even if it is through social media will be a good signal to Google. It will definitely help give you a boost in your search engine rankings.

We will continue the checklist in part two of this blog. These tips have been all about the surface changes that you need to make to ensure your E-Commerce websites success. In the next blog we will be looking into the technical aspects of the website that needs to be taken care of. CodePlateau is one of the premier ecommerce website developers in Pune.  Their expert ecommerce website development team Pune has worked with several national and international companies on their ecommerce website giving them an opportunity to learn from their mistakes till they’ve perfected their art.

Tips For Making The Most Of Your Instagram Marketing Strategy

Instagram is fast becoming the favorite of many a social media marketers and for good reason. If you have a product or service that can benefit from visual representation then your Instagram account is the cash cow you need to tap. We have already written a lovely article about how you can maximize the potential of your Instagram account. In this article, we wanted to focus more on how you can make the most of your Instagram marketing strategy. Our expertise in Social Media Marketing and Social Media Strategies for our clients across the globe has prompted us to tell you our secrets. Using these very Instagram Marketing Tips is what has gotten our clients oodles of likes, shares, and comments on their posts.

Instagram Marketing Strategies:

If you use these very strategies you are assured to get some much-needed traction on your profile. Do remember though, only use Instagram for products or services that have a visual appeal or you might not get as much from the account as you would have liked.

Use hashtags:

If really want to see some traction on your Instagram post’s then you really need to start using relevant #Hashtags. Does your brand have a hashtag of its own? If not then it would be wise to create one. It will help you keep all brand-related posts in one place and also keep track of your mentions better.

You should also study the competition, what kind of hashtags are they using? Are they relevant to your product and if they are how can you be more creative about them? Find users using your hashtags and interact with them. Create a bond, make those users your brand advocates.

Cross promote

Don’t be afraid of cross-promoting your content and social media accounts. Find alternative means of getting your customers to your Instagram account. You have to list your socials on your website so that someone browsing through it will find it much easier to get to your Instagram account. If you have a decent following on your other social accounts like Twitter and Google+, don’t hesitate to promote your Instagram account on those platforms.

Encourage And Respond To Comments

Make your followers feel like they are a part of a community. Get them involved in the Instagram campaigns by making them a part of it. Asking for user submissions is a great way to keep them connected to your brand. Other Instagram marketing strategies could involve asking your community to tag their friends in the comments to spread more awareness about the same.

Always respond to as many comments as you can. The more the community will feel connected the stronger their affinity will be to buying your product or service.

Double Check Your Posts

You have to be aware of the socio-political climate in the world. While posting an Ad on Instagram always ensure that you are not being hurtful to other peoples sentiments. Double Check your post and clear it for posting. In the climate today there will always be some people that might be affected by your post, but you need to learn to tackle them smartly. Responding with witty comments of your own could make the difference between a winning Instagram strategy and a loss-making venture.

Using these Instagram Marketing Strategy tips will definitely help you boost your profile. CodePlateau is the top Social Media Marketing Agency in Pune. With a keen eye for intriguing and captivating Instagram Marketing Strategies and Campaigns, CodePlateau has provided much success to its clients in a short space of time. When CodePlateau takes up a project, it isn’t just about becoming a social media agency; it is more to do with partnering their client in their quest for success. If you would love to join CodePlateau simply send them a message and you can get started

9 iPhone App Development Secrets You Should Know

iPhone App Development Secrets

The App store is an exciting place to have your app listed on. Not only does it increase your credibility as a company, but the downloads can also turn out to be very lucrative. Mobile App developers in Pune and all over the world are jostling to be in a position to have their apps in the App Store. Over 2.2 million apps have been published thus far, and more than double that get submitted for approval to the app store every year and are rejected. If you were an iPhone app development company in Pune then you too would want your app to be published in the App store. Luckily CodePlateau has some excellent suggestions to ensure that you only develop and submit iPhone Apps that will pass the stringent tests set by Apple.

  • Documentation Completion:

Avoid Incomplete Documentation at all costs. It may seem like a trivial point, but Apple lays great store to the documentation process for the iPhone App Development process. The more accurate details you provide to the iTunes team to review your app the higher the chances of success of your app being eligible to enter into the Apple app store. Providing the right contact information is obviously a no-brainer. Give them adequate means of ways to get in touch with you and answer any questions they might have in as detailed a manner as possible.

  • Get Rid of Placeholder Content:

Absolutely under no circumstances should you send incomplete work. There are a lot of amateurs that work on developing mobile apps for the iPhone. Make your work stand out by presenting yourself as extremely professional. Keep checking for anything you have you might have missed in the app from a look and feel perspective.

  • Fix Crashes and Bugs:

While you are in the development phase of the app for the iPhone ensure to check everything carefully. Never be in a hurry to release your product without having tested it thoroughly yourself. Sometimes iPhone App Developers and other Mobile App Developers get too close to their projects. They won’t be able to find the bugs because they’ve been testing it every day. Let someone new play with the app and see if they uncover anything. Only submit your app once you have been thoroughly satisfied that there are no bugs in your iPhone app.

  • Follow the Published Guidelines:

You will find a set of guidelines that Apple has published for all App Developers. Make sure that as a reputed iPhone App Development Company in Pune you follow the Apple guidelines for apps.

  • Fix Broken Links:

Just like on websites, broken links on Apps are extremely annoying and can cost your app dearly. Make to sure to add all the necessary links that have to be on every iPhone App. There are some mandatory links you need to add as per the published guidelines.

  • Stay True to Your App:

Describe your app for what it truly is. Don’t try to mislead your users by getting to download your app based on some false descriptions and screenshots. The app team will review the app from the standpoint of the user. If the descriptions and the images you have sent, meet the expectations or are you delivering something that was not advertised?

  • Build Standard User Interface:

As a Website Design company in Pune you will know the importance of good user interface. While you are working on your iPhone app development you should consistently stick to those design aesthetics. Readable fonts, inviting color scheme and the works. Think of the end user when building an app for the iPhone.

  • Proper Advertisements:

If you plan on running advertising on your app, make sure you’ve thought of that before you send the app in for submission.

  • Resist from Repeated Submission of Similar Apps:

Don’t try to cheat the app team by making multiple similar apps and publishing them separately. It is very strictly against the Apple iTunes guidelines and Apple might decide to punish you for it.

 

Follow these pointers and we’re sure your app will be in the App Store soon.

How Web Design Affects Your Content Marketing

Website Design and Content Marketing

Content Marketing is a digital marketing agency strategy to publish content relevant to your industry that your customers would enjoy reading. Content marketing is all about getting your customers to your website by publishing interesting information for them to peruse.

Website Design to put it simply is the look and feel of your website. The website design is all about getting the user experience to the top level. To ensure that the person browsing your website feels invited to explore it. Web Design is all about keeping your customers on your website.

Both Content Marketing and Web Design play an important role in the success or failure of your business. You may be publishing the best , most interesting content available in the market but if the web design is not correct it will matter very little. On the flip side, if you work only on the web design and don’t have anything interesting for your customers to come to, why would they visit your website?

CodePlateau the best Web Design Agency in Pune has compiled a list of ways in which web design impacts content marketing. Read the list below to check if you have similar problems on your site.

How Web Design Impacts Content Marketing

Accessibility

A website design decides how accessible the content will be for the users. Does the web design promote the content you are proud of? Is the content you want your customers to read easily accessible?  Your customers should know intuitively where to go to find the content they are looking for. Don’t add unnecessary clicks to ruin the users experience. They will leave the site before you can say UX.

Appearance

Much thought should be put into how the website will look with content on it. A blank website might look really good, but no as much with the content added to it. The colour scheme will also matter. Keep fresh web design ideas on your website and lure them with your content. You don’t want you site to look unprofessional. Pick the right colour tones can go a long way to ensure that the customer sticks to your website and enjoys the content.

Readability

The font you have selected, the size of the font displayed will all be significant in the web appearance. Using too many different fonts all across the website can disorient the user. Try and pick a font that’s easy to read with similar thought given to the font colour and size. Pick contrasting colours for the font and background making it clearer to read. What fonts do you normally prefer when it comes to readability? Let us know in the comments below.

Comprehension

Embed different types of content ideas into your web design. There will be some sites that are purely driven by text while others by photo and video. Don’t hesitate to mix it up. If your content is stage based why not make it a video instead? Use a series of photographs to explain what you mean. People can learn things with visual stimuli faster than they can otherwise. Make it a point to change things up a bit every now and then.

 

The point that needs to be driven is that you need to have a website that is user friendly and content friendly. You need to have content that is certainly user friendly. Content that is easy for the user to read and understand for the site to perform really well. It doesn’t hurt to create content that the users would love to share on their socials as well.

How to Improve Your Mobile App Usage

Importance of Mobile App Development

Mobile plays an integral role in any companies marketing strategy. Latest statistics show that people now spend more time on their phones than on their desktops and tablets. Since a majority of the time your customers spend is on their cell phones, it is necessary for you to have a mobile app as part of your marketing strategy. Mobile App Development is relatively new compared to web development.

Assuming you already have a mobile application, you must consider the downloads as the number one metric to judge the success or failure of the application. However on closer inspection you will see that Usage statistics are just as important. Usage and Retention statistics should be used to see the success or failure of an app.

Mobile App Engagement and Mobile App retention are two of the strongest metrics that really decide how much your customers have enjoyed them.

How To Improve Mobile App Usage

Low app engagement and retention stats can describe the success or failure of the application. Engagement is  the number of sessions the user has with your app. Retention is, how many times the user has opened and used your mobile app after the first use.  So how do you go about getting users to use your app for longer periods and more frequently? Hopefully these tips from the best mobile app development company in Pune can help increase the user engagement with your apps.

Simplify The On Boarding Process:

Tell you Mobile App Development Company that you want to make the sign in process as easy as possible. Most companies now allow for social sign ins and for good reason. They’ve already taken the trouble to update their information on their favourite sites. Let them use those to sign in. If you need additional information then ask the user to fill it up later in his/her account information.

Push Notifications:

Push Notifications act as a timely reminder to the user that they have downloaded your app and make them use the app more frequently. Notifications can also be used to deliver offers and news to the user. To entice them to use the application. Push notifications should not be too pervasive nor should they be too rare. You need to work out the right balance between too many and too few. Studies show that people who have kept push notifications active tend to use an app more frequently. Mobile Application Development Companies have a knack to suggest the right amount of push notifications that should go out.

Application Customization:

The more the user is able to customize the app to suit his or her needs the more frequently they will use it. Gone are the days of delivering uniform experiences to all. What really appeals to the users now is how much they can make the app their own. Mobile Application has developed very rapidly in recent years making for unbelievable app experiences for the end user. Find a Mobile App Development Company that is able to bring to reality the functionality that you are looking for.

Rewards:

Risks and Rewards go hand in hand. Rewards are when you incentivize the user for using your app. Usually incentives in the form of coupons, special promotions, extra content. However, this can also work against you. Users could feel aggrieved at having to use the app so often. They might also not appreciate what’s on offer as reward. Be apprehensive when you use this strategy though.

Updating Your App:

While the application is in the development phase itself you have to make a plan for updation. Users have a very short attention span and if no changes are made to the app, the retention will drop. Updates can’t always be fixes. They have to bring in additional functionality that the users have been looking forward to.

If you use these steps while developing and marketing your app, it will surely be a success. Downloads won’t necessarily lead to revenue generation from the mobile application development. However, increased engagement and retention of the user with the app will definitely lead to higher revenue streams.

 

CSS Audits and Why They’re Important for Web Development

CSS Audits and Why You Should Do Them

If you work for the best Web Development Agency in Pune then you will at some point have done a CSS audit. If you’re anything like us then you will also hate doing an Audit. It is however part and parcel of your website development services and extremely important for the health of the website.

What is a CSS Audit?

A CSS audit is kind of like looking for clues to solve a puzzle. A puzzle that when completed give you a faster more optimized website and a worksheet for future recommendations. You start by looking at the sites code and dig deeper. You will consider how many CSS Stylesheets you have implemented. How many are being called and if they’re really necessary. Does it affect the sites performance? Is the code written well? You end goal is to improve on the work you have already done. Our website development and website redevelopment services in Pune insist on having a CSS audit of your code to ensure that you get the most optimized code in your arsenal.

Benefits Of A CSS Audit

Pitching a CSS Audit to your clients is hard work because they normally have no idea what you might be referring to. What clients want to hear about are the benefits that Audit will provide them. As the Best Web Development agency in Pune, we have gotten quite good at explaining to our clients why a CSS audit is necessary. These are the tangible benefits that you can show your clients once your audit is complete. (Ensure to take the before and after results to give them a more clear understanding)

Reduced Filed Sizes:

Completing a CSS audit takes time. As the web development agency we ensure to be clear with the clients about our timelines. We need to sift through hundreds maybe thousands of line of code and ensure ways to clean it up. See if there are ways to cut down on the number of properties being called up. At the same time ensure not to hamper the functionality of the website. A CSS Audit when done properly will eliminate the junk and keep only what it necessary to ensure that the visitor to the website has less to download when they visit.

 

Ensure Guideline Consistency:

They  not only help the clients with their website but also the web development agency. As you’re auditing ensure to make documentation regarding the styles and formats you have used. Make notes of how you have used your code and why so that in the future you can refer to them and eliminate yourself a whole lot of time while you are conducting audits on another property. This is also beneficial to the client because if they were to switch web development agencies the other website development agency will have an idea of what was done and why.

Code Standardisation:

Whatever you do maintain standardisation. You may wonder why this is such an important piece, but it is. Depending on your methods of segregating code you will be able to find your mistakes sooner. If you leave enough comments in your code, other people may find errors which you could not spot because you were close to the projects.

Performance Improvements:

This is what it is all about after all. If nothing else your client will definitely understand the difference between a heavy site and a light site. Site loading times can be displayed accurately and it is one metric that will definitely not confuse them. Auditing code, along with combining and zipping up stylesheets, leads to markedly faster site speeds.  As their web development agency it is your prerogative to explain to your clients how much better a faster site will help with the user experience and help bring in more customers for their products or services. Especially in India where the connection speeds are not the best, having a light, highly functional site can do a lot of good.

 

Conducting an audit is the first step in achieving a clearer code metric. All that documentation will help in future projects and also keep the door open for further changes if necessary. CSS Audits can be time consuming but the benefits way outweigh the problems. As a web development agency that is constantly working on redevelopment of website this is the crucial step in our method of success.

Instagram Marketing Methods

Instagram Marketing Methods

Instagram is one of the fastest growing Social Media Platforms in the world. It has moved fundamentally from its original stages of being able to post only a single image in 2010. Instagram has over 500 million users all over the world. It has more than 15 million business profiles in the world. As part of India’s best Digital and Social Media Marketing Agency, we use Instagram as one of the leading platforms to promote our clients.

Social Media Marketing Tips: What is a business profile and how do you get one?

Facebook had purchased Instagram for a sum of $ 1 billion. It is a significant sum of money to pay for a company, but if you look at the overall marketing picture then you will understand why for Facebook it is nothing more than a drop in the ocean. Instagram is one of the biggest social media marketing platforms in the world. Businesses spend more than a Billion Dollars on advertising on Instagram alone every year.

If you have an Instagram account for your company then you can quickly link it to your Facebook company page and start promoting posts on Instagram as well as Facebook. Here are the steps to create an Instagram Business Account.

First Step: Open up your mobile Instagram app.

Second Step: Click On Settings and look for a “Switch to Business Profile” at the bottom of the list.

Third Step: Select a verified Facebook Company Page to link to the Instagram account

Voila. You have it.

 

Methods of Advertising on Instagram:

Once you have switched to a business profile on Instagram you have several options to advertise your products or services. We have included some of the top advertising methods on Instagram:

Photo Ads:

Instagram was built as a photo sharing platform. One of the methods of advertising on Instagram is using Photo Ads. They’re like regular shares on Instagram but with added features like a call to action button, for users to interact with your ad.

Video Ads:

This feature lets you showcase to your customers your products and services with the help of videos. Make sure to keep your videos short and creative to get the best out of the Ads’. Video content can be used in a wide variety of ways. Movie studios and game developers have been using ad videos to promote their app downloads and movie ticket sales.

Carousel Ads:

This is a popular feature among e-commerce websites. It lets you display multiple products that the customers can swipe through. It’s good to have a selection of related items to display on your carousel ads to ensure that the customer is enticed to swipe further. Don’t forget to add a call to action button to take your users to the website of landing pages for the products.

Story Ads:

This was a new feature that was just released to Instagram. Stories let you share your business story with the customers. A good way to attract followers by publishing interesting facts and creative ads on your story. What differentiates your story from the video ad is do that, stories are not a permanent fixture and they disappear from the app after 24 hours. If you have a strong following, stories make a good way to keep in touch with your customers. To provide them with teasers for your products or services. More than 250 million people use this feature on a daily basis so make sure your ads are top notch. Story Ad’s appear in full screen and are usually followed by Ads of other Instagram users that your customers follow. More space for content and better creative ideas.

If you haven’t yet got an Instagram account then you should. If you have an Instagram account but you don’t have a business profile set up then we can help you do that. CodePlateau is India’s premier Social Media Marketing Agency in Pune. We have helped several brands establish themselves on various social media platform using our unique digital marketing strategies and viral marketing methods. Instagram works really well especially for products that have a strong focus on a visual identity and design. If you believe that you need help promoting your business through social media marketing, let us help. Our services are on offer just a click away.