Why Push Notifications On Mobile Apps Are Important

What Are Push Notifications?

If you have ever used a mobile app then chances are you will at some point have received a push notification. So what exactly is a Push Notification? A push notification is a message that will appear on your phone screen. Even if you are not using the application or even your phone, app publishers have the opportunity to send you notifications that tell you to perform certain actions through the app. Ask your mobile app development agency in Pune for the best push notification system.

Push Notifications are available on all mobile platforms such as iOs and Android.

Developers looking to create push notifications will have to have a minimum SDK v1.1.16 for Android and SDK v 2.3.17 on iOS for most push notification services.

How Push Notifications Work

Push notifications are tiny snippets of texts that you can send from your notification service application to your users. You can either send automated push notifications at regular intervals or provide custom push notifications each time.

Push notifications do not include images or hyperlinks; they’re just plain text so you have to very creative and concise with your audience with what you want them to do. A clear call to action is very important for almost all push notifications (except if you’re only providing news)

Why Push Notifications Are Important For Businesses?

Push Notifications are important to the mobile app developers for several reasons.

  • It is a quick was to speak directly to your app user. If notifications are active then app users will definitely receive push notifications as they do not get stuck in filters or spam boxes.
  • It can help drive sales by providing the user with a specific action to perform
  • It can help improve the app usage statistics which can help companies increase their profits and ad revenue
  • They can be used as a cross-selling platform by providing users with links to other social properties of the business
  • It helps improve the customer experience
  • Click through rates of push notifications are higher than those of emails so it improves engagement

 

Most Android-based applications ask their users for their location details permissions. This help businesses provide significantly better push notifications to their customers. Combined with behavioral data that the app can collect during usage and location data that the app requires, businesses can run more targeted applications to their customers to drive more sales.

What Should Be Your Push Notification Strategy?

If you using the services of a mobile app development company in Pune you can always check with them if they can build an independent push notification service for you as well. This could be slightly more expensive, but you could have a great product and have total control over it. You should note however that there are several companies in India that already provide push notification services. You can always sign up with one of them for your push notification services.

Regarding the push notification strategy for your customers, you have to find the right balance between too much and too little. If you send push notification messages too frequently then the user might feel annoyed and might disable notifications from your app and this may lead to a loss of messaging channel for you. Use too few and you may not be utilizing the full capabilities of your app.

You will need to study the behavioral data of your app users to find out what the right amount is.

CodePlateau is one of the top mobile app development agencies in Pune. They have been working with several prominent clients to develop their Android and iOS mobile applications. They also help to develop a strategic push notification plan. If you are in the market for a mobile app, get in touch with the best mobile app development agency in Pune. Call us for a free quote today.

6 Andorid App Development Secrets You Should Know

Android App Development Secrets

Android is one of the most popular operating systems for mobile phones. Most people love the number of customizable options it provides. As of Dec 2018, Google Playstore is the largest app store for mobile applications by a long mile. It has more than 1.8 million apps available for download and growing every day. The only question then is how do you become a part of the platform and what you need to do to build your first successful android app. Short answer, CodePlateau, the best Android App Development Company in Pune.

Understand the market:

The first thing you need before you even begin your android app development is figuring out the android app market. iOs users generally tend to have more income than their Android counterparts, so it makes it harder to sell apps on the playstore. That does not mean that you cannot earn money from apps in the playstore there are just different ways in which you have to do it. If you are able to successfully deliver the right app to the right people you can still afford to monetize it in a big way.  Ask you android app development company how you should go about monetizing your apps.

Easy To Understand Design Guidelines:

Android has published an easy to understand app design guideline. It’s too bad that no one ever gets around to using it. The thing to understand is that most mobile app development companies design cross-platform apps. This means their primary objective is to reuse of the code used for the android app on iOs and vice versa. What this leads to is that none of the users are particularly satisfied with the app they have to use and it causes a lot of issues with the audience of the app. CodePlateau is the best mobile application development company in Pune, India. Although it’s no secret that all android app development company in Pune share code between apps for different OS’s, you should be able to do so cleverly. This is how we are able to keep our costs down can be considered a low-cost affordable app development company in Pune.

Make The Design Intuitive:

We have been providing our web design services in Pune for several years. One thing we have learned from our experiences is that you have to design for the technically illiterate. Only when you succeed in doing that will you be able to provide a user experience that as absolutely no learning curve. And your customers will thank you for it. The secret is in simplicity.

Simple Layouts, clean, uncluttered screens will give the most positive responses from your audience.

Add Your Socials and Ensure they’re used:

Make sure to hardwire your socials into the app. Social integration in your app is as important as or even more so than it is on the website. People spend a lot more time scrolling through your app then they will on your website. It should be easy for them to be able to share their finds with their friends. Your app can be seen and should be seen as a source of virality among your audience for it to become really popular. Also, ensure social sign-ins are present. No one like to fill out the forms, especially the millennial crowd, if you have an app that youth-centric social sign-ins are a must.

Don’t Launch Before You’re Sure:

Before the app is launched you have to make sure you have considered all the facets of the app. Share demos with your friends and families and ask them to handle it. See what they think of it from a layman’s perspective. Note down their thoughts on usability and experience. It may sometimes be as valuable as the inputs you receive from your expert mobile app development team.

Market It:

Correctly market your apps. This is another step, not really part of developing, but still relevant to the success of your apps. If you have a proper marketing plan your audience should know exactly what the app does, who its for and how it will help them. Get together with a top of the line Digital Marketing Agency. They will be able to properly market your mobile application.

CodePlateau is a full service web design and development agency in Pune who can also handle your Digital Marketing activities. If you would the best you need to partner with the best. Get in touch today.

 

Security Features in Laravel

When you select your web development agency it is imperative that you pick a company that knows how to properly handle your websites security issues. In this blog we will be discussing the different security features in Laravel 5 that have been added . We talk about why you should work with Web Developers that can use Laravel and improve on their functionality.

What Is Laravel?

Laravel is a free, open-source PHP web framework, created by Taylor Otwell and intended for the development of web applications following the model–view–controller (MVC) architectural pattern. It is an excellent tool for web developers. It is however also a tool that needs to be used with care. Hackers keep trying to find ways to get into the system and Laravel has some special features to protect against hackers. Let’s see what they are:

Security Features In Laravel:

Below are some of the inherent features that Laravel already uses as its inbuilt security base:

1)      Laravel Authentication System:

Laravel already has its own set of user authentication systems. The code is inbuilt into the system. Laravel uses the “providers” and “guard” for further authentication. Guards control how each request is authenticated for every user while providers provide information of users from the database. While completing development you only need to set us the database and the models required to complete the authentication. Additional security features can also be implemented during Web Application Development.

 2)      SQL Injection Protection:

We have already written about what is an SQL Injection. Laravel already encompasses a PDO parameter binding that helps it fight against a SQL injection. This ensures that user entered variables are not directly entered into the SQL query. If this is not prevented then hacker may have easy access to all the data that is stored on the database.

 3)      Cross Site Request Forgery Protection Security Features in Laravel:

Laravel uses CSRF tokens to prohibit 3rd party users from generating forged requests. For instance, when a user on your website visits another website with a malicious link which could send a request to your database the back-end could consider it a query from your authenticated user and open it door. Laravel prevents this from happening with its CSRF tokens. This is done by adding another valid token to each request sent irrespective or its origin. Laravel then compares tokens to the ones it has already saved. If the tokens do not match a invalid signal is provided to the request.

4)      Cross Site Scripting Security Feature:

This is particularly important to blogging sites or sites that allow for users to comment. An XSS attack is one where the user enters a javascript code into his comments which run every time a particular action is taken on the page.  This is why many users see actions like a box opening and a sign flashes “Your Computer Is At Risk” when they visit some unsafe websites.  Laravel does automatic escaping while saving content to database and also while printing out content in the HTML.

You can use these security features to ensure that you have a well protected web application. When picking a web development team try and ask them how they will ensure the security of your data. With the number of data breaches that occur on a daily basis site security and data protection is of paramount important. We have just published a blog about how you should select your web development agency. Peruse it at your leisure and ensure to pick only the best Web Development Company for your work.

CodePlateau Technology Solutions is one of the most well respected Website Development Companies in Pune. They have worked for several clients all across the globe. They are trusted because they use only the latest web development techniques to build their website and follow all the W3C guidelines to ensure safe and powerful websites. If you are looking for a website for your own business you can get a free quote from CodePlateau. Get in touch today.

How To Select Your Web Development Agency

Picking a web development agency for your website can be as crucial a decision as any in your marketing strategy. Your website at the end of the day represents your business online and is the face of the company. You need to pick a web development agency that not only has a ton of experience working with complex web development projects, but you need a team of professional web developers who have an expertise in developing  websites on different platforms. CodePlateau Technology Solutions is one such website development company in Pune who has worked with a multitude of clients to bring to reality their dream website.

There are certain criteria that we noticed our clients mostly look for when they select their Web Development Agencies.

7 Things To Look For When Selecting Your Web Development Agency.

Cost Model:

Even though you may want to begin on your dream website project you need to have a budget in place. Web Development can be an expensive task to undertake especially if you want custom PHP Website Development. Get clarity on the fee structure from your website development company. Ask your web development services team what services they offer. Make a note of which of their services fits your budget best. Nothing like hiring CodePlateaus PHP experts to develop a custom website for your business.

Services Portfolio:

Only pick your web development agency after you have seen their past work. Work with Website development companies whose work you like and who you think will be a good fit for your project. If a Website Development Agency seems hesitant to display their work proudly it could prove to be a red flag in your hunt for the best web development team. A company’s product portfolio not only shows you the kind of work they do, but other companies for whom they have previously worked with before. That would give you another hint of the kind of work you can come to expect.

Web Development Team:

When deciding on which web development company to hire take a look at the team you are going to work with. How many members do they have in their team. Are the all jack of all trades or do they have specialists in the field of work they are looking for? If you need custom PHP web development do they have a PHP expert for hire?  These are the people you will be working with for most of the activity, it is best to get to know them right from the start. CodePlateau Technology Solutions has experts in PHP, WordPress Website Development, Mobile Applications Development as well as all aspects of Digital Marketing. CodePlateau is a Full Service Web Design and Development Agency in Pune.

Referrals:

If someone has referred a website design and development company to you chances are you are more likely to pick it. Find out from the referrer why they referred that company. How was the experience working with them? The more details you can get the better informed you will be and it can work while you negotiate. Another great place to look is review sites. Even their Google Business Page review can tell you so much about an organization. Check other review sites and see if the reviews on all platforms hold the same kind of account.

Extra Extra:

Due to the competitive nature of most business almost all organizations are will provide a little extra during negotiations. See what extra services you can extract from the Web Development Agency of your choice.

Result Oriented:

Most well established Web Development Agencies in Pune like CodePlateau work on strategy and tactics before they actually begin work. See how result oriented web development company is. How do they measure success and does it match with your definitions of success?

Added Maintenance and Support:

CodePlateau the best web development company in Pune provide 24×7 support to all their clients. Our support team is available at all hours of the day and also very responsive and quick to react. Even if there was some difficulty with you website CodePlateau will be at hand to resolve the issue immediately.

 

These are the factors that you should consider when looking for a web development agency in Pune. Have a look at CodePlateaus Portfolio. If you like what CodePlateau does send us a message and we will get back to you immediately. Get in touch today for the best PHP web Development, Ecommerce Website Design and Development or Mobile Application development services.

 

 

Changes in WordPress Update 4.9

WordPress Update was just released last month and we haven’t really discussed it yet. We have been going over the list of improvements it has published and we must say that we are delighted. The list of changes is long and was very necessary in my opinion so it is good to see these changes in WordPress. Since we do a lot of our Web Design and Web Development work on WordPress we were delighted to see the changes. The WordPress 4.9 update is called Tipton. WordPress normally names is updates based on famous Jazz musicians. This update is called Tipton in honour of Jazz musician, William Tipton.

Here are all the changes that have gone into update 4.9 “Tipton” of WordPress.

Sharing and Scheduling Draft Customization:

As a business if you want to know what a change to your websites layout would look like they would first have to be published. You would need to go to the live website to see what the changes really looked like. With the new updates, these customization can now be shared with the business owners. You can see how the customizations will affect your entire website and without having to publish them. This is of great advantage to web development professionals like our team at CodePlateau.

If you are coming out with some new product line the web pages designed can be schedule so that they go live just when you need them to. As a web design and development agency in Pune it saves us a lot of trouble of seeking approvals and having to redo minor fixes if the client is not happy with our design themes or is looking for something different. You can see the changes and approve them on the spot.

Work Protection:

As a web designing agency we take great pride in our work. We feel really annoyed when all our work in changed either by an error or by someone unknowingly working on something that has already been completed. The new update to WordPress allows us to protect or work with a security feature. If anyone is looking to make changes they will have to request permission from the person who has locked the project saving a lot of rework and back tracking.

Code Error Highlighter:

Even the best web developers can make mistakes sometimes. So when you spend hours working on a project only to find out that it isn’t working make you want to tear your hair out. What’s great about the new update is that they have installed a CodeMirror syntax checking editor which helps you find where you have gone wrong. It makes it that much easier to fix your errors and have your site up and running smoothly sooner than expected. It also includes other features such as Syntax highlighting and an autocomplete feature.

Widget Improvements:

Update 4.9 has gone a long way to improve on the widgets in WordPress. You now have a lot more flexibility when it comes to designing and placing your widgets on the final website. You now have more access to WordPress Widget Web development. This is big step forward from the widget functionality that was provided in WordPress 4.8.

Safety Aspects of WordPress Update 4.9:

WordPress has a lot of theme designers and plug-in designers that work constantly to improving the features of their plug-ins. WordPress has stressed on the safety aspects of websites being built on their site. They have added several prompts to website owners to update their themes and plug-ins. They also provide additional safety messages to ensure that you do not lose your work in the process.

CodePlateau loves working on WordPress. We have developed some really exciting websites on this platform alone. It gives us a lot of pleasure that these new features make it easier for us to do our job.  If you would like to avail of our WordPress web design and development services in Pune, get in touch with us. We even provide a free consultation and it could be the first step in a fruitful relationship. So pick up the phone and let’s get talking.

8 Reasons To Use WordPress For Your Website Development

If your business is based solely on a store model chances are you are missing out on some great revenue. Not only will you be missing out on revenue generated through online sales, your competition will be moving ahead at a much faster pace. If you would like to stay competitive in the environment today you need to have an online presence. If you think it is going to be too expensive or too much work, then you are definitely mistaken. CodePlateau is a WordPress Website Development Company in Pune that helps young budding entrepreneurs gain a Digital footprint with development of world class yet affordable websites.

CodePlateau has an expertise in PHP development as well as using other common programming languages to build a website. However for the course of this blog, we will discuss the top 10 reasons to use WordPress to build your website.

Top 8 Reasons To Use WordPress To Develop Your Website:

WordPress Is Easy To Use and Manage:

CodePlateau helps build the most beautiful website by using the functionality of WordPress. Once the custom website has been built you don’t need to know coding or computer languages to continue to work with WordPress. You can make changes to your website as and when you feel.  It is one of the easiest platforms to use. We can even provide support and maintenance services if you need, but seeing how easy it is, you will probably choose not to avail that option.

WordPress Websites are Different:

You can do so any things with a custom developed WordPress Website that its functions are limitless. It can be an ecommerce website; or have a simple blog. You can have complex multipage product brochures for your customers to browse. Think of it and we will develop a WordPress website as per your need.

Use Of Themes:

Depending on the type of website you need, you can use tens and thousands of themes that are freely available. The WordPress themes are like the clothes that your website wears. You can make it look any way you like. If you do not like the free option you can always buy a theme that catches your fancy.

 Plug-In Power:

WordPress used to be a plain blogging website development source. The game changer for WordPress was the development of Plug-Ins.  Plug-Ins are like special website application that allows your website to have additional functionality. You can boost your SEO, add Social Integrations, Avoid Spam. Ahh, the pleasures of working with WordPress.

WordPress Popularity:

Tonnes of companies, even big brands are using WordPress or content management systems like WordPress to develop their websites. WordPress is really popular which means it is not going to go away soon. WordPress will support your website for years to come.

 SEO Friendly:

WordPress helps boost your SEO by itself. It is extremely SEO friendly and you can also add additional plug-ins to give your website more of a push towards Google’s top rankings.

Open Source System:

Since WordPress is open system, developers are constantly working on making improvements to it. They are also working towards building more plug-ins and other functionality to WordPress that wasn’t available even a few months ago. WordPress keeps evolving and you can keep adding these cool features to your websites as you go.

Affordable:

One of the main concerns most people have with building websites is the cost involved. CodePlateau provides an unbelievable WordPress Website Development Service from Pune. WordPress Website Development is very affordable and highly cost effective. If you’re working with a shoestring budget this service is for you.

 

If you are thinking about building a custom website designed for your business, think about CodePlateau. CodePlateau is Pune’s top rated WordPress Web Development Company. With a high number of professional engineers as well as several great projects already under their belt, CodePlateau can be the perfect partner for your business.

Common Mistakes To Avoid In Ecommerce Websites

E-Commerce websites are not truly the norm. So many of them have been sprouting up on the internet that it becomes difficult to differentiate one from another. There are however some web developers and web design companies that are not really doing a good job with their ecommerce website. CodePlateau Technology Solutions is the preferred choice of ecommerce web development service provider in Pune. It has a tonne of experience designing and developing a large number of first class ecommerce website. With their substantial amount of expertise in the field as web design and web development agency they have listed out some common mistakes that need to be avoided when best ecommerce websites design and development.

List Of UI-UX Errors to Avoid While Designing Ecommerce Websites:

Complex Navigation System:

The best e-commerce websites are not the ones with the best products. The best ecommerce websites are the ones which make the best products easy to find. If the architecture of the website is not up to mark and the navigation on the website is unnecessarily cluttered it will definitely lead to a bad user experience. The simpler the layout the easier the navigation and the better the site will be.

Proper Product Focus:

The primary aim of any e-commerce website is to sell the products displayed on it. If the user experience of the visitor is not primarily focused on him finding the products then your e-commerce website has been designed pretty poorly. CodePlateau, Pune’s No. 1 ecommerce website development company has built several websites for their customers that have vastly improved the sales figures. The ROI on these websites have been astounding. One element to surely take notice of it the way the product is displayed and found.

Complicated Checkout Process:

If your checkout process involves more than 3 steps chances are the customer is going to drop the purchase and leave. You can actually find out the customer information journey if you have tagged your e-commerce website with Google Analytics. Try to make the checkout process as simple as possible. CodePlateau’s ecommerce website designing came in quite handy for one of its clients when they improved only the checkout process and saw an incremental gain of almost 70% in the first month itself.

Confusing Content with Call To Actions:

If you want your customer to visit your website and make a purchase you need to show them what to do. Do not confuse content with Calls To Action. A Call to Action button is to be separate. The best ecommerce websites designed by CodePlateau provide an intuitive feeling to the buyers about where they need to go to complete their shopping experience. Each website should try and achieve that sort of intuitiveness. The website should be designed in such a way that it becomes abundantly clear to the buyer what needs to be done. Do not confuse content with call to action. Sure your blog post might mention somewhere that the customer needs to buy this product for the holidays, but without a proper call-to-action this message will fall on deaf ears.

 

Best Ecommerce Websites Design

Partner with CodePlateau as they truly become a extension of your business. They will carefully understand your business needs before working on a fool-proof plan. Implementing it to provide you with a E-Commerce website that works best for your business. Clean interface, logical url structure and a simple checkout process that is sure to increase your return on investment. CodePlateau is one of the leading E-Commerce Website Development Agencies in Pune. They have several years of experience under their belt working with national and international clients. Call today for a free consultation.

 

 

Do You Need A Mobile App For Your Ecommerce Website?

Mobile App Development has been in vogue for a while, but many businesses in India are not truly taking advantages of it. Several big brands have started developing or rolled out the mobile apps of the ecommerce website and have seen huge gains because of it. Smaller businesses are still finding it difficult to accept that a mobile app for your ecommerce website will be a push in the right direction. CodePlateau Technology Solutions is Pune’s top mobile app development company. Today we discuss why it is important for all business with an ecommerce website to get a mobile app developed as well.

Why Is A Mobile App Important For Your Ecommerce Website:

There are several functional advantages that mobile has over a regular website. If you have a popular ecommerce website, or a website that is one the rise then it would be a good idea to start thinking about a mobile app for the same. Economic constraints are one of the biggest concerns about building a mobile app. With CodePlateau’s affordable mobile app development solutions you can get one step closer to building your own.  Let’s take a look at why you need a mobile app for your ecommerce website.

Changing Consumer Shopping Patterns:

As you might have already noticed consumer shopping patterns are forever changing. The trend that now seems to be on the rise is more mobile functionality. With their smart devices handy customers will research for hours before making a purchase. Why would you want that traffic to slip away? Providing insightful information such as product reviews, descriptions can help make your mobile app for the ecommerce website a one stop shop for your customer. People are not only spending more time on their phones, they are spending more money through their phones. Mobile Commerce or m-commerce was at $ 6.02 billion in the year 2015. In 2017 it is expected to close at $ 16 billion. Estimates say the trend will continue and the figure could touch $38 billion by 2020. Why would you want to miss out on a seemingly easy income stream?

Is a Responsive Website Good Enough?

The question then arises, why do I need a mobile app for my ecommerce website when a mobile responsive website works just as well. The simple answer is, because it doesn’t. There is no way to compare the online shopping experience you can have via a mobile app to that from a mobile responsive website. The navigation is hell. The effort required to scroll, move is just not worth the time. A separate mobile app is the answer.

Make Use Of Features:

Building a custom app for our ecommerce website lets you take advantage of the myriad of features of the mobile device itself. Not only can you take advantage of new features rolling out to devices such as augmented reality geotagging, but the features that already exist, like the simple camera that is in every device can be leveraged to your benefit. We have gone into detail on the features you can use in your mobile device. You can read our blog on why a mobile app is necessary for every business for more details.

Personalized Shopping Experience:

A mobile is a very personal device, so why can’t the shopping experience be more personalized? Research shows that sending our more personalized notifications to the customer can often lead to higher click through rates and increase revenue generation.

Social Integration:

You are more likely to purchase something referred by a friend then by an unknown person. Social Integration with your mobile app allows you to take advantage of that. Not to mention the traffic growth due to the influence on some friends on other. Using a mobile app for your ecommerce website has several benefits you cannot ignore.

 

If you are looking forward to building a mobile app for your business or your e-commerce website think of CodePlateau. With a highly experience team of truly professional people, Codeplateau can provide you the best bang for your buck. We will provide you with a free consultation and see how things go from there. CodePlateau has experience in building apps for the iPhone on their iOs Platform as well as for the Android platform. Call today to convert your brick and mortar business to a digital leader.

 

What Every ECommerce Website Needs To Have – Part 2

E-Commerce Website Development is not an easy task. There are a lot of factors that need to be taken into consideration while building a ecommerce website. In our previous blog we talked about the structural factors that you need to consider while developing an ecommerce website. In this blog post we will be looking into the technical aspects of an ecommerce website development process that you need to pay attention to. CodePlateau the best ecommerce website development team from Pune has built several E-Commerce website for its clients and this checklist is a culmination of all those years of expertise.

Checklist for new E-Commerce Websites

Check Webmaster Analytics:

If you haven’t done so already, sign up for a Webmaster Account and verify your website on it. The Google Search Console is a new method of tracking the details of your website. It provides several suggestions, warnings and information about other issues that your site might be facing.  Pay close attention to the errors mentioned on the Webmaster Tools because it could impact how your site is placed in SERPs. Although Google claims that it does not penalize websites with 404 errors it does mention that it could lead to bad user experience which could lower your search engine rankings. Also, we will never know when Google might publish an update that penalizes sites for having broken links, and 404 errors. Work on this problem daily so as to not accumulate a lot of problems in the future that might become too much to handle.

Have A Sitemap during ECommerce Website Development:

You will need a good sitemap for your e-commerce website. Sitemaps come in two forms, XML and HTML. A xml sitemap is designed specifically for Google crawlers to ensure that they are able to see all the pages present on your website. A HTML sitemap helps the user browse the content on the site from a single page. If you intend on building a very large website it makes sense to split your xml sitemaps into several categories. Keep the static pages in one set and the constantly changing pages in another. That way the bots know where to look when a page has been altered and indexes it faster.

Hire Robots:

Just Kidding. But make sure to upload a robots.txt file to your ecommerce website. A robots.txt file acts like a gateway to your website. Think of it like a bouncer outside of a busy nightclub. The Robots.txt file decides who gets to enter the club. Not only does it control who can visit the website and who cannot, but it can also restrict bots from visiting certain sections of the website that you don’t want the bots to go to. Add “disallow” directives to the Robots.txt file to indicate that these pages should not be crawled, and then upload that file to your server.

Be Responsive:

Not you, your website. It needs to be responsive. With the variety of different phone sizes,  screen sizes, not to mention the number of tablets, phablets available in the market it becomes imperative to have develop a ecommerce website with a responsive design. A responsive design enables the elements on your website to change size and shape based on the size of the screen that the web page is being viewed from. Not having to scroll left or right to see the entire product is a godsend to the customers and it adds a lot of clout to the user experience.

Even if you have an app for your website you should still enable website responsiveness on your website. There will be several customers who have not downloaded the app and would prefer to use the mobile version of your e-commerce website development.

Stellar Checkout and Payment:

You have to make sure to get the checkout system from your e-commerce website to be as simple as possible. It has to be designed so that the user can use it intuitively. Don’t make the payment system too complex either. The faster they clear the checkout the more they will appreciate the site and use it to shop more.

What Every E-Commerce Website Needs To Have – Part 1

E-Commerce Websites are popping up across the country far and wide. With so many E-Commerce website being developed the quality of the final product seems to be going down. People are taking up more and more projects without really understanding the fundamentals required to develop a E-Commerce Website.

If you are in the market for an ecommerce website then CodePlateau, India’s premier website development company based in Pune can definitely help. We have put down a checklist that your web development team needs to follow while building an ecommerce website.

Checklist for new E-Commerce Website

Site Architecture:

Even before building the site, the site architecture needs to be mapped. What goes where, what products will you list under what heading. This is important for a lot of reasons. One of the many reasons this is vital is because your architecture will define your URL structure. Website URLs need to be simple and easy to understand. You need to try and be consistent in your URLs structures and lay them in a logical manner.

Your URLs need to also be name properly. This is what a typical URL structure should look like for your ecommerce website: company> category>product>types. This is just a basic understanding to give you an idea. The larger the site the more complicated the URLs will get and that why the site architecture is very important.

Always remember to keep an opening to add more products or services. 

Navigation Assistance:

Breadcrumb Navigation is a great way to help your site visitors to find what they are looking for. Some site can have a lot of categories or product types. The user should be able to easily navigate between the different layers of your website with a single click. Not having to restart the entire search from scratch is a huge bonus for the customer.

Image Optimization:

When building E-Commerce websites it becomes very important to build first for the customer and then for the Google bots. Customer  like to see various images of the products before they buy them. Our minds are stimulated much more easily with visual stimuli than text. Unfortunately Google bots don’t see the images like we do. For them a space occupied by images is just a blank space. That is unless they have been properly optimized. ALT Tags are used to inform Google what the image is about. Use Alt Attributes for all images. Don’t try to trick Google. Describe exactly what’s in the picture, but be smart about it.

Social Media Integration:

If you want your website to be really popular Social Media Integration is an absolute must. Having social icons on your website gives your customers the opportunity to follow your brand on all the socials. It also provides an impetus to the customers to share their wish list, shopping list or other items on their own socials. If you have any influencers following your brand, their one post could decide the fate of your site.

Social Media will also give you other SEO benefits. Increasing the websites popularity even if it is through social media will be a good signal to Google. It will definitely help give you a boost in your search engine rankings.

We will continue the checklist in part two of this blog. These tips have been all about the surface changes that you need to make to ensure your E-Commerce websites success. In the next blog we will be looking into the technical aspects of the website that needs to be taken care of. CodePlateau is one of the premier ecommerce website developers in Pune.  Their expert ecommerce website development team Pune has worked with several national and international companies on their ecommerce website giving them an opportunity to learn from their mistakes till they’ve perfected their art.