Expert UI Design Tips for a Great Mobile App

Creating easy-to-use mobile apps require a lot of planning and thought. UI design is at the heart of any mobile app’s success. How do you create an appealing mobile app while ensuring pro-utility features and efficient functionality? As a professional mobile app development company, we would like to share some UI design tips for creating a great mobile app:

Enhance Core App Objective

Find your app’s the prime objective. Pick out the most-used features. Constantly improve the features set around the prime mobile app objective. The mobile app designer’s efforts must focus on spontaneous user experience.

The “App as Diversion” Premise

The average mobile user is usually involved in another activity before they divert their attention to an app. It’s safe to assume that the mobile app user wants the app to respond at a great speed. Create your mobile app design around this “App as Diversion” premise.

Mix the New & the Familiar

Opting for too many new things can mar the mobile app UI design. Place buttons at familiar locations. Use colors to communicate the button usage. For example, using red color for the DELETE button is a simple but effective idea.

Make Navigation Purposeful

There is no point in making a great app feature if the user just can’t find it. Don’t make the user apply effort to find an app feature. The user should exactly know which section of the app are they in, and how do they return to the main page or exit the app. Don’t use complex navigation elements, where a simple solution is a better choice.

Minimalism & Other Elements

Minimalism doesn’t mean stripping your app of attractive design and functionality. To create a dull-looking app in the name of minimalism is a not so uncommon web designer practice. Minimalism in mobile app design is about removing what is unnecessary. Retain elements that make your users browse your app in less time.

Choosing the right text size & graphics size is a crucial and overlooked factor too in a mobile app. Another important element is making your app finger-friendly and thumb-friendly. The average app user must be able to use the app’s buttons with any of his fingers easily. A smartphone is usually handled with one hand. Consider gestures that are already used by any smartphone user.

These are some of the things you can think of before designing the UI for mobile apps. Please share your views on the article as comments below.

Does Your Website Need a Mobile Makeover?

When is the right time for your website to get a mobile makeover? As a professional web development company, here are some things we suggest you look for:

Responsive Website Design, What’s That?

For starters, a responsive website fits into any device used to access it. Smartphone users are set to touch 2.5 billion in 2019. Upgrading to responsive website design is no longer an option. Remember that your website markets your product or service 24/7. You will lose out on both loyal and new website visitors if you don’t upgrade.

“Mobile First” is a fast-growing and business-viable website design approach. Google already ranks responsive, mobile-friendly websites higher. This one factor should be enough reason for you to make the switch to responsive mobile-friendly website design.

Mobile Website Navigation Made Easy  

We have established that no website can do without a mobile makeover. Let’s consider the little but important details now. The smaller mobile screen size can cause major website navigability issues. Enhanced website design can help you counter this problem. Your mobile website would be better off with crisp, precise, prioritized content. Everything has to look accessible, organized and clean in a mobile website. A dynamic search text box, for example, is best used in a complex website mobile makeover.

Faster Customer Connect

Your website gets multiple hits every day. Why aren’t they converting into business then? It is highly probable that your website needs to be a mobile-friendly website to be visited by more people. Mobile search is used by most customers now, compared to using laptops or other devices.

Mobile customers are looking for an immediate response. Upgrading your website and optimizing it for conversions is more likely to generate a larger customer base.  The customer also forms an opinion of your website within the first ten seconds. That is where a well-designed and structured mobile website makes a difference.

Easy Website Maintenance

The mobile version of your website will always be easier to maintain. You need not update both the desktop and mobile version. A responsive website requires only one update. A mobile-friendly website is both present and future-ready. With the right approach, it is easier to engage the customer on a mobile device. The experience is more exclusive and personal here.

We have shared here only some of the many reasons as to why you must switch to a mobile-friendly website. Do let us know your views on the article.

How to Ensure Successful Web Design for a Target Audience

To create a truly amazing website design, knowing your target audience is half the battle won. You may impress a client with an attractive layout and graphics. But to exert a major influence on the website user, you need to understand them first. Here are the things you can do:

Highlight the Customer Problem You are Solving

How does your product or service make your customer’s life easier or better? What is the USP of your business? List down the points, create a shortlist and highlight them on your website content and design. The problem and the solution that you are offering must be among the first things your target audience must notice on your website.

Know More about your Customers and Competition

Make a list of your current audience. Find out what demographic (age, gender, profession, income) do they belong to, what are their characteristics and buying habits. Once you know your audience, refining the web design to suit their changing needs is a constant process.

If you new to the market, see how your competitors have used their web design to attract more target customers. How are they positioning and pricing their business? What are their customers talking about on social media? You may choose a different design approach, as a contrast to your competitors.

Set Up Web Design for Catchy Text

Many web design companies don’t realize that the web design must compliment the website content. You can’t have a furniture website have the design elements for women’s attire, right? Explore and shortlist specific audience-appealing words, phrases and punch lines. Use these words sparingly, but effectively. Allow the design to blend with the words adding emphasis to the intended communication.

Color, Layout, Fonts & Images

Most of you know that color psychology and correlation plays an important part in web design. The trick is to match colors with your target audience’s preferences. Beyond generally known color response theory, the more important thing is the effective use of the right color.

For example, see how women-centric websites use green, blue and purple (women’s favorite colors according to a survey) to a white background to convey friendliness and trust. See how Facebook uses blue for trust, while Dell uses green for conversion buttons like “View Details” or “Buy Online.”

As per our experience in working with clients, older audiences prefer a fixed-width layout, while a young audience looks for trendier, stylish design with a strong use of color. If required, take a survey of most preferred websites among your target audience for a deeper understanding.

How to choose fonts to fit your brand is one thing. Maintain consistency by using a style guide. The guide need not be complex. But define a clear set of font attributes that the target audience will like. This will make it easier for the web design team. They will know which fonts to try out and which to avoid.

Depending on your audience’s preferences, use either images or illustrations. The image shouldn’t merely be attractive, but add to a focused user experience. Don’t undermine navigation, functionality, icons and interface controls for accommodating images. It’s better to follow convention in functionality design than to confuse the target audience.

Conclusion

Update your target audience data every 6-12 months. This will help you deliver the best in audience-oriented web design on a consistent basis. Ensure successful web design for you and your clients by making use the information mentioned above.

The Latest Mobile Application Development Trends 2018

With the world living on their mobile phones, it comes as no surprise that mobile apps are more popular than ever. Everything technologically possible has made its way to mobile apps. Businesses with well-developed mobile apps have an edge over their competitors. As a professional mobile app development company based in Pune, here are some mobile application development trends that we think are here to stay.

Mobile Payment Apps are the Future  

More and more mobile users are getting used to mobile payment mobile apps. Better safety and security safeguards have also influenced their choices.  On a rough estimate, about 1.2 billion people have access to bank accounts, while over 5 billion people have mobile phones. That is why several financial institutions are looking to expand their customer base and go mobile.

Mobile payments are now the most convenient customer payment option. It is easy for maintaining online payment records, is more secure, and offers a better customer experience. According to statista.com, revenue from global mobile payments was $450 billion in 2015; it is expected to cross $1 trillion in 2019.

On-Demand Mobile Apps are Here to Stay

Get a customer’s day-to-day needs packaged into a mobile app and what do you get? An on-demand app! Majority of US consumers spend on online shopping apps. The other popular on-demand apps they use are for transportation and getting food/grocery delivered to their homes. Netflix, Uber, and Airbnb are now the iconic on-demand apps of our times.

According to a Burson-Marsteller survey, 51% of the on-demand app providers have claimed that their revenue has increased compared to the previous year. About 64% on-demand app owners expect their revenues to improve in the following year.

The Wonders of Augmented Reality

Augmented Reality (AR) mobile apps have been the surprise package lately. AR and VR expenditure is set to touch $17.5 billion this year, an astonishing 95% increase from 2017’s $9.1 billion spending. The obsessive Pokemon Go craze began the AR surge. Since then, apart from gaming, education and health sectors, energy, manufacturing, and telecommunication sectors are also opting for AR mobile apps to provide users with an immersive, unforgettable experience.

A Digi-Capital report predicts that AR will be worth $108 billion in 2021. From helping Parkinson’s patients to helping you fit into your favorite clothing brand, getting a detailed 3D view of a new car, exciting advertising solutions and more, AR is here to help businesses in new, wondrous ways.

The Game Changers: Machine Learning & Artificial Intelligence Apps

Mobile apps now have better usage and superior interaction elements, thanks to machine learning (ML). Machine learning is a great option for personalization. The E-commerce sector is already using ML to predict customer choices and precisely recommend products. Healthcare and fitness tracking apps are also using ML to recommend treatments and remedies, as are authentication services. The popular dating app Tinder owes its success to ML, so do Google Maps and Snapchat.

Artificial intelligence (AI) is transforming user engagement and business in mobile apps. AI has been a game changer for many businesses already.  Already, AI has made inroads into the predictive and statistical analysis, chatbots, and intelligent products like Apple’s Siri, Amazon’s Alexa and Google Assistant. AI promotes lightning fast responses to customer demands; helps regulate influencer-based marketing. For its astounding accuracy, automation, and for adapting learning algorithms, AI and ML will remain an integral part of superior mobile apps.

What do you think are the latest mobile application trends that will shape the future of numerous businesses? Do you agree or disagree with the trends discussed in this article? Please share your comments below.